Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look NaturalThe 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.
IndependentsNov 05, 2020
The Vault Nantucket Is Popping Up in Boston with a Private Atelier
The seasonal fine jewelry seller is bringing its creative solutions to selling during a pandemic to the mainland.
Katherine Jetter, jewelry designer and founder of seasonal jewelry store The Vault Nantucket, has opened a private atelier in Boston.
Boston—The Vault Nantucket has set its sights further afield than the island famed for summer holidaying.
Last week, the seasonal fine jewelry store, which launched three years ago at Nantucket’s Hotel Pippa, held its first mainland event in Weston, Massachusetts, offering shoppers an outdoor, COVID-19-appropriate shopping soirée with a smattering of jewels plus apparel and accessory brand Frances Valentine’s fall collection.
Now, with a private atelier in Boston, The Vault Nantucket will be a big city regular.
The nimble retailer is the brainchild of designer Katherine Jetter. The Australian designer launched her eponymous label in 2008 at the Couture jewelry trade show.
Jetter, a self-described “gem geek,” was drawn to jewelry because of a fascination with gemstones.
Living in the U.S., she summered in Nantucket for years before opening The Vault.
“There aren’t that many places that are so seasonal. Nantucket happens to be busy when a lot of my stockists aren’t actually,” she explained.
So, in an environment of beach-inspired tourist jewelry—gold sea shells earrings and Nantucket basket pendants—she decided to create the jewelry store of her dreams, selling contemporary fine jewelry with distinct points-of-view from her own line and from fellow Couture designers like Stephen Wester, Jade Trau, Melissa Kaye, Todd Reed, Victor Velyan and Buddha Mama, among others.
The Vault Nantucket's new private Boston atelier boasts an outdoor space.
“I didn’t know if people would be receptive to important Couture jewelry but my opinion was, I’ll go all out and do it how I’d want to in a dream world and we’ll see what everybody thinks.”
The response?
“Just giggles and happiness from jewelry aficionados when they walked into the store…The Vault developed a reputation. I never compromised on the selection and showing excellence to true jewelry collectors who are beside themselves with excitement.”
A year and a half ago, Jetter started spending her entire year in Massachusetts when she moved from New Mexico to Boston.
With the opening of her private atelier, she’s able to bring a taste of The Vault to Boston in the colder months.
“I love what I’ve created with The Vault in Nantucket,” she said. “It’s an extension of who I am and wherever I am, The Vault is essentially with me. I want to allow people on the mainland in the off season to have access to the experience as well.”
“My dream was to be carried in a store that really celebrates jewelry design...The Vault is a celebration of jewelry design.” — Katherine Jetter
Editors' Picks
Sponsored by
Collaboration is huge to The Vault’s ethos, and the Boston atelier provides ample opportunity for that.
Jetter will host private selling events for her line and the designers she stocks and be able to meet clients by-appointment at the modern, all-glass space that boasts an outdoor terrace.
She’ll also partner up with various brands in the fashion, beauty and wellness space.
An event slated for December, for example, with Hoorsenbuhs jewelry, will also feature facials from upscale skincare line La Prairie.
The atelier also allows plenty of flexibility when it comes to creating a safe shopping environment during COVID-19.
She can schedule intimate events that allow for distancing while helping Jetter “establish a base in Boston.”
Jetter has demonstrated her ability to offer “thoughtful, high-end shopping experiences” in challenging circumstances.
The private Boston atelier is light and bright, perfect for events during darker winter days.
Normally opening The Vault Nantucket on Memorial Day Weekend, this year, per local government pandemic regulations, she found out she was able to open only a week prior to the big day in mid-June, and only for curbside pick-up and delivery, decidedly not conducive to selling fine jewelry.
“The challenge this year was normally I have a month to prepare,” Jetter said, explaining she sources designs at the Couture show, which had been cancelled.
But Jetter got creative.
While many local stores were boarded up, Jetter decorated her storefront with huge flower garlands. People Instagrammed and spread the word that The Vault was open.
She scrambled for her inventory and created a new way of showing pieces to established clients.
On a video call, she’d guide them through the store, just like she normally would. Selecting about five or six pieces to try on, she sent them to the client via white glove service, insured, for them to try on.
“We promoted that a lot in June and people took me up on it. Some of my older clients who I never thought would be able to work FaceTime were on Instagram Lives and on FaceTime with me and we actually had some really nice business from that.”
“We promoted that a lot in June and people took me up on it. Some of my older clients who I never thought would be able to work FaceTime were on Instagram Lives and on FaceTime with me and we actually had some really nice business from that.”
“I took the attitude of staying positive and making sure we thrived through this environment. Not everyone had the same morale.” — Katherine Jetter
Jetter adapted to the changing phases of reopening.
When small outdoor gatherings were allowed, she held small shopping events on a private yacht, which allowed her to both meet regulations and provide a secure environment for her jewelry.
Small groups of friends came at designated times. It was the first time they had seen friends in person, or gotten dressed up, in months.
A lot of local retailers didn’t see the pandemic as a call to action in the way Jetter did.
“I took the attitude of staying positive and making sure we thrived through this environment,” she explained. “Not everyone had the same morale.”
To help out, she organized a block party at her house, inviting the boutique owners she knew to set up clothing in her yard for a COVID-friendly shopping event.
She made it kid-friendly too, asking them to bring their dogs for a “puppy parade” and offering dog collar and clothing from a vendor friend. It solved a couple of pain points—getting retailers in front of customers during the pandemic and encouraging overwhelmed parents whose kids weren’t at camp an easy way to shop.
Jetter didn’t take any profits.
“It was just to create a sense of community.”
Jetter at work on a custom piece
By the end of the summer, people were shopping in-store in masks, and rather than ending after Labor Day Weekend, people stayed on in Nantucket, and Jetter stayed open through September. Jetter was rightfully exhausted by her new career as event planner.
“It’s a lot easier to have people show up at the store and serve Champagne and do a trunk show,” she laughed. “It was a lot of work, but it was worth it, and it was good for business.
“I feel jewelry was a very happy outlet for people to treat themselves or celebrate a birthday, graduation or engagement when they couldn’t throw a party. In the end, it was very successful, so I’m grateful.”
The whirlwind summer didn’t stop Jetter from setting her sights on Boston, however.
“I love what I do,” she explained. “I was 24 when I started my line. I’d traveled all over the U.S. and Europe and China showcasing my work and knocking down doors to be represented in different jewelry stores and I’ve seen a lot of jewelry stores.
“My dream was to be carried in a store that really celebrates jewelry design. I wanted to create that for myself and other jewelry designers to be in a place that really celebrates the work. The Vault is a celebration of jewelry design.”
Jetter said it was easier for her to adapt to new ways of selling than a traditional jewelry store because her goal has been to provide the antithesis of a traditional experiment.
Jetter said it was easier for her to adapt to new ways of selling than a traditional jewelry store because her goal has been to provide the antithesis of a traditional experiment.
“I’m seeing more customer awareness in wanting to keep their favorite store and boutiques in business so we can all be here next year.” — Katherine Jetter
When clients visit The Vault, she walks them through collections, teaching them about gemstones, jewelry making and the designers behind the jewels.
“I want to make jewelry approachable and real and easy to learn about—not an intimidating environment. If I’m shopping myself, I want to enjoy the experience of choosing art instead of an intimidating stuffy store where you’re afraid to try things on and ask for pricing. That’s never how I wanted to operate.”
Luckily, Jetter is right on the pulse of what consumers want, in a moment where authenticity is everything and customers are engaged in supporting the small businesses that matter to them.
“I’m seeing more customer awareness in wanting to keep their favorite store and boutiques in business so we can all be here next year.”
Keep abreast of all The Vault’s events on social media or on the store’s website.
More on Independents
The Latest
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
