ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout
In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Google Analytics is the most widely used analytics platform in the world.
Even if you don’t handle your company’s website yourself, chances are your IT team or webmaster already uses Google Analytics to monitor marketing channels, and to track site activity and conversion rates.
With the new version of the software (dubbed Google Analytics 4), there are changes coming that will immediately impact your jewelry website.
Google Analytics 4 brings new features and better data modeling with advanced artificial intelligence (AI) to help fill in the gaps where previous versions of the software have been blocked by cookie consent rules, JavaScript, and increasing privacy issues.
Additionally, Google Analytics 4 also brings a cleaner user-interface and new experience.
Here are the most important things you need to know about Google Analytics 4 and how it will affect your jewelry business.
1. It’s built on a strong foundation.
Google Analytics 4 is the platform Google will be using for all future properties, so you’ll want to set it up as soon as possible on your jewelry website.
The software is completely new and not just a repackaging of the old version of the company’s analytics. It’s been built from scratch to address the needs of digital marketers both today and in the future.
When you make the switch, one of the first things you’ll notice is increased flexibility under Google Analytics 4, with basic events such as pageviews, user sessions, and scroll data ready to track right from the start.
You can also apply up to 25 different report parameters and create and edit events directly in the platform, without IT support.
You won’t need additional coding to take advantage of these features, which means you’ll get the most out of the software as soon as you begin.
Related stories will be right here …
Even if you don’t handle your company’s website yourself, chances are your IT team or webmaster already uses Google Analytics to monitor marketing channels, and to track site activity and conversion rates.
With the new version of the software (dubbed Google Analytics 4), there are changes coming that will immediately impact your jewelry website.
Google Analytics 4 brings new features and better data modeling with advanced artificial intelligence (AI) to help fill in the gaps where previous versions of the software have been blocked by cookie consent rules, JavaScript, and increasing privacy issues.
Additionally, Google Analytics 4 also brings a cleaner user-interface and new experience.
Here are the most important things you need to know about Google Analytics 4 and how it will affect your jewelry business.
1. It’s built on a strong foundation.
Google Analytics 4 is the platform Google will be using for all future properties, so you’ll want to set it up as soon as possible on your jewelry website.
The software is completely new and not just a repackaging of the old version of the company’s analytics. It’s been built from scratch to address the needs of digital marketers both today and in the future.
When you make the switch, one of the first things you’ll notice is increased flexibility under Google Analytics 4, with basic events such as pageviews, user sessions, and scroll data ready to track right from the start.
You can also apply up to 25 different report parameters and create and edit events directly in the platform, without IT support.
You won’t need additional coding to take advantage of these features, which means you’ll get the most out of the software as soon as you begin.
2. It has more accurate tracking.
Tracking site visitors and user behavior is tricky.
There are increasing regulations both in Europe and the United States, with new restrictions, privacy rules, site blockers and more, which make pulling accurate data extremely difficult.
You may have noticed your current Google Analytics reports don’t always match the raw data you see within your website server logs, or sales made through your shopping cart system.
Over time, Google Analytics has become less and less reliable as the best source of data to use in making decisions. Google Analytics 4 will solve this issue and promises a more accurate view of your jewelry business.
One of the biggest benefits of this new version is that Google now focuses on the entire customer journey, instead of relying on single individual metrics. Your site conversions are tracked from first click all the way through to a customer’s order on your website.
Google Analytics 4 can track user behavior across both website and mobile apps, giving you a fuller picture across multiple data streams. Data is also consolidated from multiple site properties and controlled at the property level for better cross-platform analysis.
In summary, you’ll get a full and complete view of your jewelry customer.
3. You’ll gain access to new tools and better reporting.
With this new version of analytics, Google promises increased functionality such as the ability to more accurately predict user flow, order churn, customer buying habits and other features that will help increase the overall ROI on your website.
New lifecycle reports will give you more insight into exactly where your customer is within their jewelry purchase journey, helping you to make better business decisions.
Google Analytics 4 also includes machine learning and advanced AI, which will supplement and predict gaps missing in data as privacy rules have tightened. This will help you to more easily find answers to questions without having to apply multiple filters or build complex reports.
In the coming months, you can expect a much faster and more streamlined report-building process.
This will allow everyone in your jewelry company to access and understand complex data, even without technical knowledge.
Editors' Picks
Sponsored by
4. It’s best to start with a clean slate.
Before transitioning to Google Analytics 4, it’s best to back up and download all of your old data then start with a clean slate, setting up a new Google property and reinstalling it on your site.
The main reason for this is because the previous tracking done by Google through cookies and tags is coming to an end.
Google announced that in late 2023 they will completely block third-party cookies, which will no longer be available as a tracking option. Eventually, the data will stop flowing and will be shut off.
It’s critical that you start today and have your jewelry website fully transitioned over to Google Analytics 4 before the deadline. Without it, you won’t have the important data or marketing reports you need to grow your jewelry business.
Here at Smart Age Solutions, our team of technical specialists are ready to help implement Google Analytics 4 on your website.
Don’t hesitate to contact us, as we can ensure your site is optimized and ready to take full advantage of the new features and power Google has to offer. We’re here to help!
Before transitioning to Google Analytics 4, it’s best to back up and download all of your old data then start with a clean slate, setting up a new Google property and reinstalling it on your site.
The main reason for this is because the previous tracking done by Google through cookies and tags is coming to an end.
Google announced that in late 2023 they will completely block third-party cookies, which will no longer be available as a tracking option. Eventually, the data will stop flowing and will be shut off.
It’s critical that you start today and have your jewelry website fully transitioned over to Google Analytics 4 before the deadline. Without it, you won’t have the important data or marketing reports you need to grow your jewelry business.
Here at Smart Age Solutions, our team of technical specialists are ready to help implement Google Analytics 4 on your website.
Don’t hesitate to contact us, as we can ensure your site is optimized and ready to take full advantage of the new features and power Google has to offer. We’re here to help!
More on Columnists
The Latest
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ CollectionInspired by the Roman goddess of love, the designer looked to the sea for her new collection.
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant RecipientsThe selected nine organizations have outlined their plans for the funds.
Weekly QuizApr 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024 The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
GradingApr 23, 2024
GIA Has a New Book About William RuserRuser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati PrinslooThe “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024 Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’The overhaul includes a new logo and enhanced digital marketplace.
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research HospitalThe money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed FormFrom now through mid-May, GIA will be offering the reports at a 50 percent discount.
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic UncertaintyDe Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry & Watch Show
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly YochThe Patek Philippe expert will serve as personal curator for the brand-focused company.
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at SeaThe 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond AdvertisingNDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is … John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%LVMH said the company performed well despite an uncertain geopolitical and economic environment.
MajorsApr 17, 2024
Stuller’s B&D Opens New HeadquartersB&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
