ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout
In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Google Analytics is the most widely used analytics platform in the world.
Even if you don’t handle your company’s website yourself, chances are your IT team or webmaster already uses Google Analytics to monitor marketing channels, and to track site activity and conversion rates.
With the new version of the software (dubbed Google Analytics 4), there are changes coming that will immediately impact your jewelry website.
Google Analytics 4 brings new features and better data modeling with advanced artificial intelligence (AI) to help fill in the gaps where previous versions of the software have been blocked by cookie consent rules, JavaScript, and increasing privacy issues.
Additionally, Google Analytics 4 also brings a cleaner user-interface and new experience.
Here are the most important things you need to know about Google Analytics 4 and how it will affect your jewelry business.
1. It’s built on a strong foundation.
Google Analytics 4 is the platform Google will be using for all future properties, so you’ll want to set it up as soon as possible on your jewelry website.
The software is completely new and not just a repackaging of the old version of the company’s analytics. It’s been built from scratch to address the needs of digital marketers both today and in the future.
When you make the switch, one of the first things you’ll notice is increased flexibility under Google Analytics 4, with basic events such as pageviews, user sessions, and scroll data ready to track right from the start.
You can also apply up to 25 different report parameters and create and edit events directly in the platform, without IT support.
You won’t need additional coding to take advantage of these features, which means you’ll get the most out of the software as soon as you begin.
Related stories will be right here …
Even if you don’t handle your company’s website yourself, chances are your IT team or webmaster already uses Google Analytics to monitor marketing channels, and to track site activity and conversion rates.
With the new version of the software (dubbed Google Analytics 4), there are changes coming that will immediately impact your jewelry website.
Google Analytics 4 brings new features and better data modeling with advanced artificial intelligence (AI) to help fill in the gaps where previous versions of the software have been blocked by cookie consent rules, JavaScript, and increasing privacy issues.
Additionally, Google Analytics 4 also brings a cleaner user-interface and new experience.
Here are the most important things you need to know about Google Analytics 4 and how it will affect your jewelry business.
1. It’s built on a strong foundation.
Google Analytics 4 is the platform Google will be using for all future properties, so you’ll want to set it up as soon as possible on your jewelry website.
The software is completely new and not just a repackaging of the old version of the company’s analytics. It’s been built from scratch to address the needs of digital marketers both today and in the future.
When you make the switch, one of the first things you’ll notice is increased flexibility under Google Analytics 4, with basic events such as pageviews, user sessions, and scroll data ready to track right from the start.
You can also apply up to 25 different report parameters and create and edit events directly in the platform, without IT support.
You won’t need additional coding to take advantage of these features, which means you’ll get the most out of the software as soon as you begin.
2. It has more accurate tracking.
Tracking site visitors and user behavior is tricky.
There are increasing regulations both in Europe and the United States, with new restrictions, privacy rules, site blockers and more, which make pulling accurate data extremely difficult.
You may have noticed your current Google Analytics reports don’t always match the raw data you see within your website server logs, or sales made through your shopping cart system.
Over time, Google Analytics has become less and less reliable as the best source of data to use in making decisions. Google Analytics 4 will solve this issue and promises a more accurate view of your jewelry business.
One of the biggest benefits of this new version is that Google now focuses on the entire customer journey, instead of relying on single individual metrics. Your site conversions are tracked from first click all the way through to a customer’s order on your website.
Google Analytics 4 can track user behavior across both website and mobile apps, giving you a fuller picture across multiple data streams. Data is also consolidated from multiple site properties and controlled at the property level for better cross-platform analysis.
In summary, you’ll get a full and complete view of your jewelry customer.
3. You’ll gain access to new tools and better reporting.
With this new version of analytics, Google promises increased functionality such as the ability to more accurately predict user flow, order churn, customer buying habits and other features that will help increase the overall ROI on your website.
New lifecycle reports will give you more insight into exactly where your customer is within their jewelry purchase journey, helping you to make better business decisions.
Google Analytics 4 also includes machine learning and advanced AI, which will supplement and predict gaps missing in data as privacy rules have tightened. This will help you to more easily find answers to questions without having to apply multiple filters or build complex reports.
In the coming months, you can expect a much faster and more streamlined report-building process.
This will allow everyone in your jewelry company to access and understand complex data, even without technical knowledge.
4. It’s best to start with a clean slate.
Before transitioning to Google Analytics 4, it’s best to back up and download all of your old data then start with a clean slate, setting up a new Google property and reinstalling it on your site.
The main reason for this is because the previous tracking done by Google through cookies and tags is coming to an end.
Google announced that in late 2023 they will completely block third-party cookies, which will no longer be available as a tracking option. Eventually, the data will stop flowing and will be shut off.
It’s critical that you start today and have your jewelry website fully transitioned over to Google Analytics 4 before the deadline. Without it, you won’t have the important data or marketing reports you need to grow your jewelry business.
Here at Smart Age Solutions, our team of technical specialists are ready to help implement Google Analytics 4 on your website.
Don’t hesitate to contact us, as we can ensure your site is optimized and ready to take full advantage of the new features and power Google has to offer. We’re here to help!
Before transitioning to Google Analytics 4, it’s best to back up and download all of your old data then start with a clean slate, setting up a new Google property and reinstalling it on your site.
The main reason for this is because the previous tracking done by Google through cookies and tags is coming to an end.
Google announced that in late 2023 they will completely block third-party cookies, which will no longer be available as a tracking option. Eventually, the data will stop flowing and will be shut off.
It’s critical that you start today and have your jewelry website fully transitioned over to Google Analytics 4 before the deadline. Without it, you won’t have the important data or marketing reports you need to grow your jewelry business.
Here at Smart Age Solutions, our team of technical specialists are ready to help implement Google Analytics 4 on your website.
Don’t hesitate to contact us, as we can ensure your site is optimized and ready to take full advantage of the new features and power Google has to offer. We’re here to help!
More on Columnists
The Latest
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
