“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Holidays ring in engagements
In the jewelry industry, it's a common truism that the holiday season equals engagement season, and it's one that certainly didn't miss Hollywood this year. Stars including Reese Witherspoon, LeAnn Rimes and Natalie Portman are just a few of the...
In the jewelry industry, it's a common truism that the holiday season equals engagement season, and it's one that certainly didn't miss Hollywood this year. Stars including Reese Witherspoon, LeAnn Rimes and Natalie Portman are just a few of the celebs reported to have said "yes" in recent weeks.
What's interesting is that following a flurry of high-profile engagements featuring colored gemstone center stones (think Kate Middleton and Jessica Simpson), the latest round of engagements sees a return to more traditional, albeit quite large, colorless diamonds.
Rimes, engaged to actor Eddie Cibrian, is now wearing a 5-carat oval diamond (below) designed by jeweler Brent Polacheck. The center stone is surrounded by pave diamonds and set in platinum. Meanwhile, Hugh Hefner recently put a ring on the finger of Playboy Playmate Crystal Harris. Harris told People magazine that the ring features a center stone that's a little more than than 3 carats, plus a pave diamond band set in platinum.
Photo: Courtesy of Platinum Guild International USA
Yet the ring that has really got the gossip magazine press cranking is the one Witherspoon received from fiancé Jim Toth. Designed by William Goldberg, the sparkling stunner features a rare 4-carat Ashoka diamond set on a pave diamond and platinum band (a similar ring to Reese's is pictured below). Though the ring is clearly gorgeous, I wasn't sure what was quite so special about it as I was unfamiliar with Ashokas. I checked in with our diamond editor and William Goldberg for a quick lesson.
Photo: William Goldberg
Today's Ashokas actually refer to a unique diamond cut, with each diamond cut to be visually larger and more brilliant, with 62 displayed facets and rounded corners. The diamonds take their name from the story of the original 41.57-carat, D color, flawless Ashoka diamond owned by India's Ashoka Maruya. Renowned for guiding his subjects on the path of love, respect and compassion, the emperor was thought to possess a magical stone, one with the power to remove sorrow.
That lore, and the rarity of today's Ashoka diamonds (less than 10 percent of rough diamonds mined annually have the potential to become an Ashoka-cut stone, the designer says), make for quite a story for brides-to-be seeking the most unique of rings.
According to Eve Goldberg of William Goldberg, Ashokas have intrigued plenty of potential fiancées since the news hit about Reese's new ring.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Six new retail businesses were selected for the 2025 program, which began in January.

Sponsored by the Gemological Institute of America


A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.