Lab-GrownApr 06, 2022
Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds Lab-GrownMay 11, 2022
WD Lab Grown Diamonds Names First Authorized Distributor
That distributor is Chicago-based M. Geller, which will supply loose WD-grown diamonds to its retail customers.
WD Lab Grown Diamond has named M. Geller as its first authorized wholesale distribution partner. WD grows diamonds using the CVD process in a factory located in the Washington, D.C. area. (Photo courtesy of WD Lab Grown Diamonds)
Washington, D.C.—WD Lab Grown Diamonds has named Chicago-based diamond wholesaler M. Geller Ltd. as its first authorized distribution partner, the company announced Tuesday.
WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.
Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.
The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”
WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.
“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said.
Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years.
CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.”
It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.
Related stories will be right here …
WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.
Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.
The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”
WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.
“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said.
Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years.
CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.”
It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.
WD was the first company certified under SCS Global Services’ new sustainability standard for natural, lab-grown and recycled diamonds, launched in August 2021.
As part of the distributor partnership, M. Geller has become third-party accredited by SCS Global Services under the SCS-007 Sustainability Diamond Standard, WD said.
This allowed the diamond wholesaler to officially add WD’s lab-grown diamonds to their offerings and maintain a closed and verified chain of custody.
More on Lab-Grown
The Latest
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’sA private American collector purchased the 10-carat fancy vivid blue diamond.
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for SummerThe designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.
Weekly QuizMay 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With DisabilitiesAround 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at ConvergeThe event is also accepting poster submissions now through June 16.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
