Lab-GrownApr 06, 2022
Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds Lab-GrownMay 11, 2022
WD Lab Grown Diamonds Names First Authorized Distributor
That distributor is Chicago-based M. Geller, which will supply loose WD-grown diamonds to its retail customers.
WD Lab Grown Diamond has named M. Geller as its first authorized wholesale distribution partner. WD grows diamonds using the CVD process in a factory located in the Washington, D.C. area. (Photo courtesy of WD Lab Grown Diamonds)
Washington, D.C.—WD Lab Grown Diamonds has named Chicago-based diamond wholesaler M. Geller Ltd. as its first authorized distribution partner, the company announced Tuesday.
WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.
Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.
The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”
WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.
“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said.
Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years.
CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.”
It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.
Related stories will be right here …
WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.
Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.
The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”
WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.
“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said.
Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years.
CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.”
It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.
WD was the first company certified under SCS Global Services’ new sustainability standard for natural, lab-grown and recycled diamonds, launched in August 2021.
As part of the distributor partnership, M. Geller has become third-party accredited by SCS Global Services under the SCS-007 Sustainability Diamond Standard, WD said.
This allowed the diamond wholesaler to officially add WD’s lab-grown diamonds to their offerings and maintain a closed and verified chain of custody.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
Weekly QuizNov 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High JewelryThe “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
