Lab-GrownApr 06, 2022
Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds Lab-GrownMay 11, 2022
WD Lab Grown Diamonds Names First Authorized Distributor
That distributor is Chicago-based M. Geller, which will supply loose WD-grown diamonds to its retail customers.
WD Lab Grown Diamond has named M. Geller as its first authorized wholesale distribution partner. WD grows diamonds using the CVD process in a factory located in the Washington, D.C. area. (Photo courtesy of WD Lab Grown Diamonds)
Washington, D.C.—WD Lab Grown Diamonds has named Chicago-based diamond wholesaler M. Geller Ltd. as its first authorized distribution partner, the company announced Tuesday.
WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.
Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.
The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”
WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.
“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said.
Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years.
CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.”
It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.
Related stories will be right here …
WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.
Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.
The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”
WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.
“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said.
Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years.
CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.”
It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.
WD was the first company certified under SCS Global Services’ new sustainability standard for natural, lab-grown and recycled diamonds, launched in August 2021.
As part of the distributor partnership, M. Geller has become third-party accredited by SCS Global Services under the SCS-007 Sustainability Diamond Standard, WD said.
This allowed the diamond wholesaler to officially add WD’s lab-grown diamonds to their offerings and maintain a closed and verified chain of custody.
More on Lab-Grown
The Latest
IndependentsOct 16, 2025
Retailer Hall of Fame 2025: Jeffrey Zimmer Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.
AuctionsOct 16, 2025
Sotheby’s Introduces Custom Jewelry ServiceThe new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.
MajorsOct 16, 2025
Oscar Heyman’s Holiday Catalog Is Out, and It’s SpectacularThe holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsOct 16, 2025
Foundrae Adds To ‘United in Love’ CollectionThe brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 15, 2025
Retailer Hall of Fame 2025: Kathy CoreyCorey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.
CrimeOct 15, 2025
Men Receive Lengthy Prison Sentences for 2023 Murder of Colorado JewelerCharles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
Events & AwardsOct 15, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
Events & AwardsOct 15, 2025
JCK, Luxury to Debut New Watch Section in Vegas Next YearTimepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.
AuctionsOct 15, 2025
Christie's Announces New Jewelry Department LeadershipThe auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom DixonAs chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper FlaggThe parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
MajorsOct 10, 2025
Frederick Goldman Names New VP of SalesJewelry industry veteran Alisa Bunger has taken on the role.
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
