Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds
They will offer a range of colors and sizes, from 0.75 carats to 13 carats, both loose and set in finished jewelry.

Founded in Aventura, Florida, with offices around the world, Green Rocks Diamonds was started by a group of high-tech entrepreneurs and is majority owned by Ofer Mizrahi Diamonds.
The company says its research, development, and production facility is the largest in Israel.
It also plans to open an even larger facility this year, which will be 80,000 square feet in size upon completion, with room to expand to 100,000 square feet. Isrough, the diamond-growing company Israeli diamantaire Ofer Mizrahi started, is funding its construction.
New-York based Fire Diamonds specializes in the development of fancy color lab-grown diamonds in various shapes and weights.
The collaboration between the two will comprise a wide range of fancy color lab-grown diamonds—red, purple, purplish-red, pink, purplish-pink, orangey-pink, orangey-yellow, yellow, greenish-yellow, green, greenish-blue, and blue—both loose and set in finished jewelry.
The stones range in size from 0.75 carats to 13 carats.
Green Rocks will grow and cut a portion of the diamonds, while Fire Diamonds will perform the proprietary color treatment.
Green Rocks will design and manufacture the finished jewelry.
Some of the blue and yellow diamonds are “as-grown” with no post growth treatment needed, according to a Green Rocks spokesperson. Treatment is noted on grading reports if present.
The finished jewelry collection is currently in development, and as of now consists of 15 pieces with retail price points ranging from $2,499 to $65,000.
The finished jewels and loose diamonds will only be available wholesale.
Green Rocks will have a capsule collection of finished jewelry on display at the upcoming JCK Las Vegas show, slated for June 10-13 at The Venetian.
The Latest

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Former Sotheby’s executive Tom Heap has taken on the London-based role.


The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.























