Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds
They will offer a range of colors and sizes, from 0.75 carats to 13 carats, both loose and set in finished jewelry.

Founded in Aventura, Florida, with offices around the world, Green Rocks Diamonds was started by a group of high-tech entrepreneurs and is majority owned by Ofer Mizrahi Diamonds.
The company says its research, development, and production facility is the largest in Israel.
It also plans to open an even larger facility this year, which will be 80,000 square feet in size upon completion, with room to expand to 100,000 square feet. Isrough, the diamond-growing company Israeli diamantaire Ofer Mizrahi started, is funding its construction.
New-York based Fire Diamonds specializes in the development of fancy color lab-grown diamonds in various shapes and weights.
The collaboration between the two will comprise a wide range of fancy color lab-grown diamonds—red, purple, purplish-red, pink, purplish-pink, orangey-pink, orangey-yellow, yellow, greenish-yellow, green, greenish-blue, and blue—both loose and set in finished jewelry.
The stones range in size from 0.75 carats to 13 carats.
Green Rocks will grow and cut a portion of the diamonds, while Fire Diamonds will perform the proprietary color treatment.
Green Rocks will design and manufacture the finished jewelry.
Some of the blue and yellow diamonds are “as-grown” with no post growth treatment needed, according to a Green Rocks spokesperson. Treatment is noted on grading reports if present.
The finished jewelry collection is currently in development, and as of now consists of 15 pieces with retail price points ranging from $2,499 to $65,000.
The finished jewels and loose diamonds will only be available wholesale.
Green Rocks will have a capsule collection of finished jewelry on display at the upcoming JCK Las Vegas show, slated for June 10-13 at The Venetian.
The Latest

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Alberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.

The “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.

Submit your pieces for a chance to win in this year's competition.

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.


Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

























