Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds
They will offer a range of colors and sizes, from 0.75 carats to 13 carats, both loose and set in finished jewelry.

Founded in Aventura, Florida, with offices around the world, Green Rocks Diamonds was started by a group of high-tech entrepreneurs and is majority owned by Ofer Mizrahi Diamonds.
The company says its research, development, and production facility is the largest in Israel.
It also plans to open an even larger facility this year, which will be 80,000 square feet in size upon completion, with room to expand to 100,000 square feet. Isrough, the diamond-growing company Israeli diamantaire Ofer Mizrahi started, is funding its construction.
New-York based Fire Diamonds specializes in the development of fancy color lab-grown diamonds in various shapes and weights.
The collaboration between the two will comprise a wide range of fancy color lab-grown diamonds—red, purple, purplish-red, pink, purplish-pink, orangey-pink, orangey-yellow, yellow, greenish-yellow, green, greenish-blue, and blue—both loose and set in finished jewelry.
The stones range in size from 0.75 carats to 13 carats.
Green Rocks will grow and cut a portion of the diamonds, while Fire Diamonds will perform the proprietary color treatment.
Green Rocks will design and manufacture the finished jewelry.
Some of the blue and yellow diamonds are “as-grown” with no post growth treatment needed, according to a Green Rocks spokesperson. Treatment is noted on grading reports if present.
The finished jewelry collection is currently in development, and as of now consists of 15 pieces with retail price points ranging from $2,499 to $65,000.
The finished jewels and loose diamonds will only be available wholesale.
Green Rocks will have a capsule collection of finished jewelry on display at the upcoming JCK Las Vegas show, slated for June 10-13 at The Venetian.
The Latest

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.


Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

JVC also announced the election of five new board members.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.



























