Green Rocks, Fire Diamonds Partner on Fancy Color Lab-Grown Diamonds
They will offer a range of colors and sizes, from 0.75 carats to 13 carats, both loose and set in finished jewelry.

Founded in Aventura, Florida, with offices around the world, Green Rocks Diamonds was started by a group of high-tech entrepreneurs and is majority owned by Ofer Mizrahi Diamonds.
The company says its research, development, and production facility is the largest in Israel.
It also plans to open an even larger facility this year, which will be 80,000 square feet in size upon completion, with room to expand to 100,000 square feet. Isrough, the diamond-growing company Israeli diamantaire Ofer Mizrahi started, is funding its construction.
New-York based Fire Diamonds specializes in the development of fancy color lab-grown diamonds in various shapes and weights.
The collaboration between the two will comprise a wide range of fancy color lab-grown diamonds—red, purple, purplish-red, pink, purplish-pink, orangey-pink, orangey-yellow, yellow, greenish-yellow, green, greenish-blue, and blue—both loose and set in finished jewelry.
The stones range in size from 0.75 carats to 13 carats.
Green Rocks will grow and cut a portion of the diamonds, while Fire Diamonds will perform the proprietary color treatment.
Green Rocks will design and manufacture the finished jewelry.
Some of the blue and yellow diamonds are “as-grown” with no post growth treatment needed, according to a Green Rocks spokesperson. Treatment is noted on grading reports if present.
The finished jewelry collection is currently in development, and as of now consists of 15 pieces with retail price points ranging from $2,499 to $65,000.
The finished jewels and loose diamonds will only be available wholesale.
Green Rocks will have a capsule collection of finished jewelry on display at the upcoming JCK Las Vegas show, slated for June 10-13 at The Venetian.
The Latest

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.


The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”





























