US Jewelry, Watch Sales Slowed in March
Full-year watch and jewelry sales are still expected to rise, but not quite as sharply as last year.

Sales in the category were up nearly 9 percent year-over-year, according to preliminary data from the U.S. Bureau of Economic Analysis (BEA), down from 28 percent growth in February.
While still positive, the numbers are a far cry from March 2021, when watch and jewelry sales more than doubled, rising 103 percent year-over-year.
Watch and jewelry sales for the full year are expected to rise but not nearly as high as last year.
The government’s data what panelists said at a session at the recently concluded American Gem Society Conclave—that jewelry sales seem to be coming down from their pandemic peak, a trend that panelists attributed to a return to spending on travel and experiences.
In 2021, dubbed by industry analyst Edahn Golan as “the year of jewelry,” full-year sales in the category reached an estimated $115.29 billion, a 51 percent increase year-over-year, according to preliminary BEA data.
In 2022, as of March, full-year watch and jewelry sales are expected to reach an estimated $125.53 billion, about a 9 percent year-over-year increase.
Year-over-year growth in jewelry and watch sales reached its zenith last April, up 218 percent, more than tripling when compared to April 2020, a month after COVID-19 lockdowns began.
Overall U.S. retail sales in March followed a similar path of muted growth, up 0.5 percent month-over-month, but down from an 0.8 percent rise in February.
Consumers have continued to battle rising prices.
Prices hit a four-decade high in March, driven by increasing food and energy costs coupled with strong consumer demand and supply chain constraints.
The consumer price index, which measures the average change in prices over time consumers will pay for a basket of goods and services, rose 1.2 percent month-over-month in March.
It was up 8.5 percent year-over-year, the largest 12-month increase since December 1981.
In an effort to combat inflation, the Federal Reserve raised its benchmark interest rate by half a percentage point last week, its largest interest rate hike in more than two decades.
The Latest

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The showroom is located in a historic 1920s building in the Playhouse District.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.


A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.




















