Watches

Rolex All Over the Oscars for Sixth Year in a Row

WatchesMar 29, 2022

Rolex All Over the Oscars for Sixth Year in a Row

The popular watch brand doesn’t loan pieces for the red carpet but has been an Oscar sponsor since 2017.

Los Angeles—Timepieces from Omega, Cartier, and TAG Heuer were among the brands spotted on the red carpet outside the Dolby Theatre prior to the 94th Academy Awards on Sunday. 
 
But during the ceremony? It was all Rolex.
 
The brand does not loan pieces for celebrity dressing, a spokesperson confirmed, but it was a sponsor of the Oscars ceremony for the sixth year in a row, with its minute-long commercial (seen above) rolling during what seemed like almost every commercial break.
 
Rolex inked its partnership with the Academy of Motion Picture Arts and Sciences, the organization behind the Academy Awards, in 2017. 
 
With this partnership, Rolex became the official watch of the Academy, as well as a sponsor of the Oscars and the ceremony’s “green room,” where people can gather before and after going on stage.
 
The watch brand is also the exclusive sponsor of the Governors Awards. 
 
Normally held in November but postponed to March this year, the Governors Awards are essentially the Academy’s lifetime achievement awards, handed out for career-long excellence and contributions to the film industry. 
 
This year’s honorees were Danny Glover—who received the Jean Hersholt Humanitarian Award—and Samuel L. Jackson, actress Liv Ullmann, and screenwriter, filmmaker and actress Elaine May, all of whom received an Honorary Award.

Rolex is one of the founding supporters of The Academy Museum of Motion Pictures in Los Angeles, which is dedicated entirely to the science and history of filmmaking. The museum houses more than 13 million objects dating as far back as 1927, including costumes, props and screenplays. (Photo courtesy of Rolex)
Rolex is one of the founding supporters of The Academy Museum of Motion Pictures in Los Angeles, which is dedicated entirely to the science and history of filmmaking. The museum houses more than 13 million objects dating as far back as 1927, including costumes, props and screenplays. (Photo courtesy of Rolex)
 
Rolex also is a founding supporter of the Academy’s new museum in Los Angeles.
 
The museum opened in September 2021 and was promoted during Sunday night’s telecast via a comedy bit featuring Wanda Sikes, one of the three Oscar hosts. 
 
The watch brand has a gallery named after it on the third floor of the museum.
 
Among the museum’s movie memorabilia is one of the most famous Rolexes in history—the record-setting Rolex Daytona that belonged to Oscar winner Paul Newman.
 
Sold at Phillips auction house in 2017, the winning bidder paid $17.8 million for the timepiece, making it the most expensive wristwatch ever sold at auction, a record that has since been eclipsed.
 
The watch was a gift to the actor, who became a racecar driver later in life, from his wife, Oscar-winning actress Joanne Woodward, who had the words “Drive Carefully Me” engraved on the back.
 
 Related stories will be right here … 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

CollectionsAug 19, 2022
Piece of the Week: Akaila Reid’s ‘Wavy’ Bangle

It’s the hero piece of the emerging designer’s new “Wavy Baby” collection.

Supplier BulletinAug 18, 2022
Why Online Auctions Are Ideal For Selling Hard-To-Find Jewelry

Sponsored by HiBid

ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining Talent

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Brought to you by
The American Mined™ Collection: Ethical Sourcing That Matters

Rio Grande provides a pathway to responsibly sourced gemstones.

MajorsAug 18, 2022
Pandora Charms Pet Owners with New Accessories

The jewelry company has also hired a new chief marketing officer.

Weekly QuizAug 18, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
CollectionsAug 18, 2022
Hearts On Fire’s Latest Collection Reaches for the Sky

“Aerial” is edgy and glamorous, inspired by nature’s wild forms.

GradingAug 18, 2022
VDB, Lab Grown Source Add 8X to Cut Grade Search Filter

8X is now the top cut grade on both platforms, above Ideal.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

CollectionsAug 17, 2022
Playing Doubles: Monica Rich Kosann, Chris Evert Team Up on Tennis Bracelets

It is the first tennis bracelet collab for the legend, whose lost-and-found moment put the term “tennis bracelet” in the jewelry lexicon.

FinancialsAug 17, 2022
Watches of Switzerland’s US Sales Double in Q1

The company posted a strong start to the year but is cautious about the second half.

Events & AwardsAug 17, 2022
6 Things to Know About the Second HardRock Summit

The event will bring gems, minerals, and fossils under one roof from Sept. 8-11 in Denver.

SourcingAug 17, 2022
Diamond Supplier SRK Pledges 750 Solar-Power Rooftops

The charitable mission is in honor of India’s 75 years of independence.

Lab-GrownAug 16, 2022
Pandora’s Lab-Grown Diamond Line Heads to the U.S.

The announcement preceded the Danish company’s release of its second-quarter results.

ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

EditorsAug 16, 2022
Tiffany’s ‘Lock’ Bangle May Be Its Answer to Cartier’s ‘Love’ Bracelet

The unisex style succeeds in several ways while saying a lot about what’s trending in jewelry, writes Senior Editor, Fashion, Ashley Davis.

CrimeAug 16, 2022
3 Packages Containing $6.9M in Fake Watches, Jewelry Seized in Ohio

Customs officers in Cincinnati intercepted the shipments in early August, finding counterfeit Cartier jewels and Rolex watches.

SourcingAug 15, 2022
Q&A: Moyo Gems Celebrates 3 Years and Many Milestones

In honor of the anniversary, Pact’s Mines to Markets Director Cristina Villegas discusses recent expansion and where it goes from here.

Events & AwardsAug 15, 2022
David Webb to Hold an Exhibition of Its Animal Jewelry

“A Walk in the Woods” will open at the brand’s Madison Avenue flagship this fall.

Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability Marketing

The Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.

Lab-GrownAug 12, 2022
Report: State Bank of India to Begin Lending to Lab-Grown Producers

The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.

FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2

The company is also continuing its retail expansion.

AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction

The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.

CollectionsAug 12, 2022
Piece of the Week: İTÄ Jewelry’s ‘Danza’ Ring

It mixes diamond shapes and colors.

Supplier BulletinAug 11, 2022
AGTA GemFair™ Denver – Back and Better Than Before!

Sponsored by AGTA

AuctionsAug 11, 2022
Sotheby’s Is Preparing its First Art Jewelry Auction This Fall

“Art as Jewelry as Art” features works from artists like Salvador Dalí, Alexander Calder, and Max Ernst.

IndependentsAug 11, 2022
Martin Katz Is Moving to a Penthouse

The jeweler is relocating his Beverly Hills store after 20 years and has begun developing a lifestyle brand.

MajorsAug 11, 2022
Brilliant Earth Opens First Missouri Showroom in St. Louis

It’s the company’s seventh showroom opening this year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy