Greenland Ruby Launches Virtual B2B Marketplace
RubyCloud will provide the trade 24/7 access to its inventory online.

The colored stone company, which mines ruby and pink sapphire in Aappaluttoq, Greenland, has announced the launch of a new online marketplace called RubyCloud.
Developed by software company GemCloud, RubyCloud offers manufacturers, designers, and retailers access to an extensive inventory of cut and polished gems from Greenland.
The online marketplace is accessible at any time and continually updated as new gems become available for sale. It allows users to filter by gem type, color, cut, carat weight, and more.
Each stone comes with a 360-degree video as well as high-quality photos meant to show the color true to the eye, the company said.
Interested parties will need to go through a registration process to see prices and make purchases via RubyCloud.
“Greenland Ruby has entered a new digital era of gemstone dealing, and one which I truly believe to be an industry game-changer,” said Greenland Ruby CCO Hayley Henning.
“In what I also believe to be yet another first for our company, we are excited to be able to display our entire inventory online, and ship to almost every corner of the globe. RubyCloud has been in the works for quite some time, but the last two years have really proved that a digital inventory viewing and buying platform is a necessity," she said.
"RubyCloud will allow each and every gemstone from Greenland Ruby to be searched and ‘seen,’ giving our customers the opportunity to make selections and purchases according to their jewelry collections and/or design requirements.”
The company also just announced it has become a certified member of the Responsible Jewellery Council.
To hear more from Greenland Ruby or see a demonstration of RubyCloud, visit them at the AGTA GemFair event in Tucson, slated for Feb. 1-6 at the Tucson Convention Center.
The Latest

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.


The deadline for entries in the jewelry design competition has been extended to April 3.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.























