Greenland Ruby Launches Virtual B2B Marketplace
RubyCloud will provide the trade 24/7 access to its inventory online.

The colored stone company, which mines ruby and pink sapphire in Aappaluttoq, Greenland, has announced the launch of a new online marketplace called RubyCloud.
Developed by software company GemCloud, RubyCloud offers manufacturers, designers, and retailers access to an extensive inventory of cut and polished gems from Greenland.
The online marketplace is accessible at any time and continually updated as new gems become available for sale. It allows users to filter by gem type, color, cut, carat weight, and more.
Each stone comes with a 360-degree video as well as high-quality photos meant to show the color true to the eye, the company said.
Interested parties will need to go through a registration process to see prices and make purchases via RubyCloud.
“Greenland Ruby has entered a new digital era of gemstone dealing, and one which I truly believe to be an industry game-changer,” said Greenland Ruby CCO Hayley Henning.
“In what I also believe to be yet another first for our company, we are excited to be able to display our entire inventory online, and ship to almost every corner of the globe. RubyCloud has been in the works for quite some time, but the last two years have really proved that a digital inventory viewing and buying platform is a necessity," she said.
"RubyCloud will allow each and every gemstone from Greenland Ruby to be searched and ‘seen,’ giving our customers the opportunity to make selections and purchases according to their jewelry collections and/or design requirements.”
The company also just announced it has become a certified member of the Responsible Jewellery Council.
To hear more from Greenland Ruby or see a demonstration of RubyCloud, visit them at the AGTA GemFair event in Tucson, slated for Feb. 1-6 at the Tucson Convention Center.
The Latest

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

Experience gemstones with greater precision and comfort than ever before.

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.


The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.

This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

Submit your pieces for a chance to win in this year's competition.

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

The event will take place on the evening of Oct. 26 in New York City.

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.



























