Greenland Ruby Launches Virtual B2B Marketplace
RubyCloud will provide the trade 24/7 access to its inventory online.

The colored stone company, which mines ruby and pink sapphire in Aappaluttoq, Greenland, has announced the launch of a new online marketplace called RubyCloud.
Developed by software company GemCloud, RubyCloud offers manufacturers, designers, and retailers access to an extensive inventory of cut and polished gems from Greenland.
The online marketplace is accessible at any time and continually updated as new gems become available for sale. It allows users to filter by gem type, color, cut, carat weight, and more.
Each stone comes with a 360-degree video as well as high-quality photos meant to show the color true to the eye, the company said.
Interested parties will need to go through a registration process to see prices and make purchases via RubyCloud.
“Greenland Ruby has entered a new digital era of gemstone dealing, and one which I truly believe to be an industry game-changer,” said Greenland Ruby CCO Hayley Henning.
“In what I also believe to be yet another first for our company, we are excited to be able to display our entire inventory online, and ship to almost every corner of the globe. RubyCloud has been in the works for quite some time, but the last two years have really proved that a digital inventory viewing and buying platform is a necessity," she said.
"RubyCloud will allow each and every gemstone from Greenland Ruby to be searched and ‘seen,’ giving our customers the opportunity to make selections and purchases according to their jewelry collections and/or design requirements.”
The company also just announced it has become a certified member of the Responsible Jewellery Council.
To hear more from Greenland Ruby or see a demonstration of RubyCloud, visit them at the AGTA GemFair event in Tucson, slated for Feb. 1-6 at the Tucson Convention Center.
The Latest

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.


The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Jewelry industry veteran Alisa Bunger has taken on the role.

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

The rough on offer was recovered from a newer area at the Montepuez mine.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.