Boucheron Taps Sarine for Diamond Reports
The jeweler’s new traceability focused bridal line will come with digital certificates from Sarine Technologies.

The jeweler’s “Etoile de Paris” collection—which has not yet been released in the U.S.—centers on traceability, a strategy in line with that of parent company Kering.
The designs are inspired by Paris’ Place de l’Étoile, also known as Place Charles de Gaulle, and the 12 radial streets that center around the Arc de Triomphe, according to Boucheron’s website.
“Our vision is to lead the jewelry market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed,” said Hélène Poulit-Duquesne, CEO of Boucheron, in a press release about the partnership.
In addition to the standard 4Cs, which are based on Sarine’s artificial intelligence (AI) systems, the report also lists the diamond’s country of origin and its rough weight, tracked from mine to market through Boucheron’s “meticulously selected” supply chain.
“We are honored and excited to have Boucheron as the first luxury brand that has chosen to partner with Sarine in diamond grading and traceability,” said Sarine CEO David Block.
“We believe that sustainability is of the utmost importance and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much-needed standards.”
Boucheron’s logo sits at the top of the grading report while the phrase “powered by Sarine” is at the bottom.
The report will only be available in an interactive digital format as part of the jeweler’s push for sustainability.
“Providing our customers with a digital representation of the diamond containing all the information about its parameters and history, in our brand language, is an important step for us and will be essential in a world where both physical and digital exist,” said Poulit-Duquesne.
A walk-through of a sample report is available here.
The Latest

Three federal judges ruled that Trump exceeded his authority in imposing sweeping tariffs, a ruling his administration already has appealed.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

It was featured in the miner’s latest sale, which brought in $24.8 million.


GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.