Boucheron Taps Sarine for Diamond Reports
The jeweler’s new traceability focused bridal line will come with digital certificates from Sarine Technologies.

The jeweler’s “Etoile de Paris” collection—which has not yet been released in the U.S.—centers on traceability, a strategy in line with that of parent company Kering.
The designs are inspired by Paris’ Place de l’Étoile, also known as Place Charles de Gaulle, and the 12 radial streets that center around the Arc de Triomphe, according to Boucheron’s website.
“Our vision is to lead the jewelry market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed,” said Hélène Poulit-Duquesne, CEO of Boucheron, in a press release about the partnership.
In addition to the standard 4Cs, which are based on Sarine’s artificial intelligence (AI) systems, the report also lists the diamond’s country of origin and its rough weight, tracked from mine to market through Boucheron’s “meticulously selected” supply chain.
“We are honored and excited to have Boucheron as the first luxury brand that has chosen to partner with Sarine in diamond grading and traceability,” said Sarine CEO David Block.
“We believe that sustainability is of the utmost importance and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much-needed standards.”
Boucheron’s logo sits at the top of the grading report while the phrase “powered by Sarine” is at the bottom.
The report will only be available in an interactive digital format as part of the jeweler’s push for sustainability.
“Providing our customers with a digital representation of the diamond containing all the information about its parameters and history, in our brand language, is an important step for us and will be essential in a world where both physical and digital exist,” said Poulit-Duquesne.
A walk-through of a sample report is available here.
The Latest

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.


Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.