Boucheron Taps Sarine for Diamond Reports
The jeweler’s new traceability focused bridal line will come with digital certificates from Sarine Technologies.
The jeweler’s “Etoile de Paris” collection—which has not yet been released in the U.S.—centers on traceability, a strategy in line with that of parent company Kering.
The designs are inspired by Paris’ Place de l’Étoile, also known as Place Charles de Gaulle, and the 12 radial streets that center around the Arc de Triomphe, according to Boucheron’s website.
“Our vision is to lead the jewelry market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed,” said Hélène Poulit-Duquesne, CEO of Boucheron, in a press release about the partnership.
In addition to the standard 4Cs, which are based on Sarine’s artificial intelligence (AI) systems, the report also lists the diamond’s country of origin and its rough weight, tracked from mine to market through Boucheron’s “meticulously selected” supply chain.
“We are honored and excited to have Boucheron as the first luxury brand that has chosen to partner with Sarine in diamond grading and traceability,” said Sarine CEO David Block.
“We believe that sustainability is of the utmost importance and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much-needed standards.”
Boucheron’s logo sits at the top of the grading report while the phrase “powered by Sarine” is at the bottom.
The report will only be available in an interactive digital format as part of the jeweler’s push for sustainability.
“Providing our customers with a digital representation of the diamond containing all the information about its parameters and history, in our brand language, is an important step for us and will be essential in a world where both physical and digital exist,” said Poulit-Duquesne.
A walk-through of a sample report is available here.
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