Diamond Sales Surged 49% for Alrosa in 2021
Together, rough and polished sales topped $4 billion, fueled by consistent consumer demand for diamond jewelry.

The mining company reported late last week that fourth-quarter sales of rough and polished diamonds amounted to $895 million ($844 million in rough and $51 million in polished), down 27 percent from $1.22 billion in the prior-year period.
Alrosa attributed the drop to being up against a strong Q4 2020—diamond sales picked up midway through 2020 after the initial COVID lockdowns eased—and some December sales shifting to January.
For the full year, sales were up 49 percent, topping $4 billon, including $3.98 billion in rough sales and $192 million in polished.
In volume terms, fourth-quarter diamonds sales were down 45 percent year-over-year to 9.4 million carats due the strength of Q4 2020 and Alrosa having “minimum levels” of rough diamond inventory available for sale.
Industry analyst Edahn Golan observed on social media that high demand coupled with lower-than-usual production resulted in Alrosa’s 2021 sales and inventories nearly aligning, which is “uncharacteristic” for the miner.
ALROSA tends to hold inventories that are double its sales. This allows it to build consistent assortments.
— Edahn Golan (@edahn) January 21, 2022
In 2021, ALROSA’s sales and inventories were near fully aligned. This is a result of a lower than usual production against very high demand. Very uncharacteristic. pic.twitter.com/luE5in2PCi
Revenue per-carat from gem-quality diamonds was $124/carat, up 36 percent year-over-year. For the full year, revenue per carat totaled $128, up 17 percent due to higher prices and changes in the sales mix.
Alrosa’s diamond production rose too, both in the fourth quarter and on the year.
Fourth-quarter production was up 29 percent due to ore processing volume growth at Severalmaz and Aikhal, and a higher grade at the underground International diamond mine.
For the year, production was up 8 percent, reaching 32.4 million carats, due primarily to the V. Munskoye and Nyurba divisions.
Commenting on the market, Alrosa noted that consumer sentiment remained strong during the holiday season, with reports suggesting U.S. jewelers experienced their best holiday season in years.
Polished diamond prices rose in November and December on the back of stable orders from the United States while demand for rough diamonds is greater than the supply, which is a “boon” for rough prices, Alrosa said.
The Latest

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.


Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.

The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.