Sourcing

Diamond Sales Surged 49% for Alrosa in 2021

SourcingJan 26, 2022

Diamond Sales Surged 49% for Alrosa in 2021

Together, rough and polished sales topped $4 billion, fueled by consistent consumer demand for diamond jewelry.

2021_Alrosa rough.jpg
Alrosa’s 2021 rough and polished diamond sales were up 49 percent year-over-year, reaching $4.17 billion. Diamond production was up 8 percent on the year, totaling 32.4 million carats. (Photo courtesy of Alrosa)
Moscow—Both sales and production rose for Alrosa in 2021, driven by continuing consumer demand for diamonds. 

The mining company reported late last week that fourth-quarter sales of rough and polished diamonds amounted to $895 million ($844 million in rough and $51 million in polished), down 27 percent from $1.22 billion in the prior-year period. 

Alrosa attributed the drop to being up against a strong Q4 2020—diamond sales picked up midway through 2020 after the initial COVID lockdowns eased—and some December sales shifting to January. 

For the full year, sales were up 49 percent, topping $4 billon, including $3.98 billion in rough sales and $192 million in polished.

In volume terms, fourth-quarter diamonds sales were down 45 percent year-over-year to 9.4 million carats due the strength of Q4 2020 and Alrosa having “minimum levels” of rough diamond inventory available for sale.

Industry analyst Edahn Golan observed on social media that high demand coupled with lower-than-usual production resulted in Alrosa’s 2021 sales and inventories nearly aligning, which is “uncharacteristic” for the miner.

 
For the full year, diamond sales rose 42 percent to 45.5 million carats, including 1.4 million carats purchased at Gokhran auctions and 11.7 million carats from accumulated inventories. Gem-quality diamonds accounted for 67 percent of total sales, down from 72 percent and 69 percent in 2019 and 2018, respectively. 

Revenue per-carat from gem-quality diamonds was $124/carat, up 36 percent year-over-year. For the full year, revenue per carat totaled $128, up 17 percent due to higher prices and changes in the sales mix.

 Related stories will be right here … 

Alrosa’s diamond production rose too, both in the fourth quarter and on the year.

Fourth-quarter production was up 29 percent due to ore processing volume growth at Severalmaz and Aikhal, and a higher grade at the underground International diamond mine.

For the year, production was up 8 percent, reaching 32.4 million carats, due primarily to the V. Munskoye and Nyurba divisions.

Commenting on the market, Alrosa noted that consumer sentiment remained strong during the holiday season, with reports suggesting U.S. jewelers experienced their best holiday season in years

Polished diamond prices rose in November and December on the back of stable orders from the United States while demand for rough diamonds is greater than the supply, which is a “boon” for rough prices, Alrosa said.

The Latest

Movado Connect 2.0 watches
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury Watches

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior Pumpkin Ring
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin Ring

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

Greenwich St. Jewelers Embrace Your True Colors Holiday Campaign
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday Campaign

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Alejandro Cuellar
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the Americas

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

Weekly QuizNov 20, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Grandview Klein scholarships
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in Namibia

The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

Margaret “Maggie” Hoisik
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik Dies

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

State Property Toadstool Pendant
TrendsNov 25, 2025
Amanda’s Style File: Polka Dots

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Stock image of gavel and books
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen Jewelry

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA executives John Koivula, Kathryn Kimmel, Susan Jacques, Tom Moses, Alice Keller, James E. Shigley
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest Honor

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

20251124_MNQ social media etiquette header.jpg
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media Etiquette

Social media experts spoke about protecting brand reputation through behaving mindfully online.

Breitling house of brands
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal Genève

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

Cynthia Erivo in Muse’s Have a Heart x Cynthia Erivo Collection
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' Sequel

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

J.R. Dunn Jewelers employees
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New President

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper
MajorsNov 21, 2025
Natural Diamond Council Names New CEO

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Melissa Kaye Rocky Infinity Emerald Necklace
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ Necklace

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

Phillips auction of The Vanderbilt Sapphire brooch
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond Withdrawn

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rebecca Rau Jewels Green Flame Necklace
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ Collection

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Purvi Shah
Policies & IssuesNov 20, 2025
RJC Names New Executive Director

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret manufacturing facility in La Chaux-de-Fonds, Switzerland
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

Julia Griffith
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of Education

She previously taught at Gem-A and is the founder of The Gem Academy.

Helena Bonham Carter in Larkspur & Hawk Once Upon a Time Campaign
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter Campaign

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Google reviews on a phone screen and a laptop
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Shaftel Diamonds logo and jeweler’s bench
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

Midas chain mini studs
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style Guide

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

Jewelry from NYC Jewelry Week 2024
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See Events

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy