Surveys

Jewelry Sales Climb 32% Over the Holidays

SurveysDec 30, 2021

Jewelry Sales Climb 32% Over the Holidays

The jewelry sector saw some of the strongest year-over-year and year-over-two-year growth, said Mastercard’s recent survey.

A white and brown gold ring, set with diamonds and tsavorites, from Picchiotti’s “Fiocco” collection (price available upon request). Jewelry sales were up 32 percent year-over-year, according to a recent Mastercard SpendingPulse survey.
Purchase, N.Y.—Jewelry sales were strong this holiday season, according to a recent Mastercard SpendingPulse survey.

Sales in the category were up 32 percent year-over-year for the period from Nov. 1 through Dec. 24, and up 26 percent compared with pre-pandemic 2019.

The jewelry sector saw some of the strongest year-over-year and year-over-two-year growth, Mastercard noted. 

Overall holiday retail sales, excluding automobiles, were up nearly 9 percent year-over-year during the period and up 11 percent compared with 2019.

“Shoppers were eager to secure their gifts ahead of the retail rush, with conversations surrounding supply chain and labor supply issues sending consumers online and to stores in droves,” said Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Incorporated, in a press release about the survey.

Shoppers returned to physical stores, with in-store sales up 8 percent year-over-year and up 2 percent compared with 2019.

E-commerce sales continued to grow, making up 20.9 percent of total retail sales, up from 20.6 percent in 2020 and nearly 15 percent in 2019.

Online sales were up 11 percent year-over-year, and up 61 percent compared with 2019.

“The channel continues to experience elevated growth as consumers enjoy the ease of holiday browsing and buying in the comfort of their own homes,” Mastercard said. 

 Related stories will be right here … 

Shoppers filled their carts, physical or virtual, earlier than in previous years, a trend continuing from 2020.

Retailers offered early promotions to attract shoppers, followed by late-in-the-season promotions for those last-minute shoppers looking to ensure delivery by Christmas. 

The expanded holiday season, which Mastercard defines as the 75 days between Oct. 11 and Dec. 24, saw nearly 9 percent year-over-year retail sales growth.

Black Friday was once again the top spending day of the year, said Mastercard, though all of Thanksgiving weekend was a busy time for retailers.

From Nov. 26-28, sales were up 14 percent year-over-year. In-store sales rebounded, up nearly 17 percent year-over-year, while online sales continued to grow, up 5 percent year-over-year.

“Consumers splurged throughout the season, with apparel and department stores experiencing strong growth as shoppers sought to put their best dressed foot forward,” Sadove said. 

The apparel category posted 47 percent year-over-year growth, up 29 percent compared with 2019.

Department stores also drew in shoppers, with sales up 21 percent year-over-year and up 11 percent compared with 2019.

Electronics were popular among shoppers as well, with sales up 16 percent year-over-year and up 20 percent compared with 2019.

The Mastercard SpendingPulse survey measures in-store and online retail sales across all forms of payment.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

MajorsJan 30, 2023
10 Jewelry News Stories You Might Have Missed

A column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.

FinancialsJan 27, 2023
Tiffany & Co. Shines for LVMH in 2022

Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.

MajorsJan 27, 2023
Diamond Council of America Appoints Treasurer, Board Member

Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.

Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

CollectionsJan 27, 2023
Piece of the Week: Heavenly Vices’ Lock Necklace

The Victorian-inspired design is a functional lock and key.

Weekly QuizJan 26, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry Together

For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.

TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s Future

The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.

Brought to you by
De Beers Institute of Diamonds Expands to Offer Education

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ Class

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th Store

It will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.

Policies & IssuesJan 26, 2023
Diamonds Do Good Names 10 to Board of Directors

Stephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.

WatchesJan 25, 2023
These Were 2022’s Top-Selling Watch Brands, Chrono24 Says

Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.

MajorsJan 25, 2023
John Hardy Names New CEO

Luxury retail executive Frédéric Levy has taken on the role.

Events & AwardsJan 25, 2023
Couture DAC Accepting Applications for Mentorship Program

Jewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.

CollectionsJan 25, 2023
Stephanie Gottlieb Announces First President, CCO Hire

Morgan P. Richardson joins from La Perla.

Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About Platinum

The new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.

SourcingJan 24, 2023
Tiffany Buys 35 of the Last Diamonds Recovered From Argyle

Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.

ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

GradingJan 24, 2023
GIA and AGS Launch Diamond Light Performance Supplement Report

The AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.

MajorsJan 24, 2023
WJA Announces New International Board Members

The seven newcomers include executives from David Yurman, De Beers, and GIA.

EditorsJan 23, 2023
Designers to Watch in 2023: Aurelia Demark

The designer finds the modernity in classic motifs and family heirloom jewels.

Policies & IssuesJan 23, 2023
Melanie Grant Named Executive Director of RJC

She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.

Policies & IssuesJan 23, 2023
AGTA Forms Committee to Standardize Industry ‘Sustainability’ Terms

Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”

IndependentsJan 23, 2023
10 Jewelry News Stories You Might Have Missed

Another “Designer to Watch” and Kim Kardashian’s auction purchase were among our most-read stories.

MajorsJan 20, 2023
Quality Gold Acquires Herco

Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.

Lab-GrownJan 20, 2023
Siobhán Duffy Promoted to Chief Executive of Element Six

She was previously the executive director of sales and marketing for the De Beers Group-owned company.

TrendsJan 20, 2023
Piece of the Week: Loquet London’s Lunar New Year Charm

It’s from a new collection of charms designed to go in the brand’s signature lockets.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy