Recorded WebinarsDec 11, 2020
Watch: Three American Lapidaries Talk Trends and Today’s MarketSourcingJan 25, 2022
Virtu Gem Launches National Gem Cutting Course in 3 Countries
The aim is to create jobs, a value-add proposition, a differentiated product, and national pride through country-specific cuts.
The Virtu Gem National Gem Cut program has engaged cutting schools in three countries to help provide resources to students. (Photo credit: Virtu Gem)
New York—Since launching as a marketplace to connect ASM miners with buyers during the pandemic, Virtu Gem has expanded its efforts to bring equity to the colored stone sector.
It has already created a few gem cutting programs designed to help women in the trade learn the skill.
Now, it’s again targeting faceting with an online course to design specialty gemstone cuts for Virtu Gem partner countries.
The aim is to create more jobs as well as provide a value-add proposition for these countries through an innovative product unlike others found on the market.
The Nomad Jeweler’s Jessica Hudson and Susan Wheeler, designer and founder of The Responsible Jewelry Transformative, said they already enlisted Adriano Mol, head of the Center for Gemstone and Jewelry Design at the University of Minas Gerais State, for workshops to encourage more diverse cuts.
After an initial positive response, they decided to expand it to create the National Gem Cut Course.
Supported by the World Bank, the new class sets a unique goal: to collaboratively create a national gemstone cut for the three countries where Virtu Gem operates: Zambia, Malawi, and Kenya.
The inspiration for developing a national gem cut stemmed from a piece created by Mol and Fernando Maculan that features Brazilian amethysts carved in formation of the topographic view of the country’s Itaimbezinho canyon.
The goal is to have one fully developed cut for each country and several design concepts the students can follow up on later.
“By doing so we hope to contribute to product innovation, and improve the production and market sustainability of the associated artisans,” Mol told National Jeweler over email.
They are focusing on one gem variety per country so they can optimize cuts to each. Amethyst will be used for the Zambian cut and pink garnet for Malawi. As of press time, the project was still deciding between yellow tourmaline and green garnet for Kenya.
The online class is open to anyone in the gemstone trade at all skill levels. So far it includes more than 50 people.
“Since the objective of the training is creative problem solving, everyone can contribute, from the beginner students to the 30-plus-years experienced cutters,” Mol said.
“Based on my experience with gemstone producing communities in Brazil, every initiative has to start from the bottom up, to adapt for the environment and to promote instruments to reinforce the uniqueness of the local production. It makes no sense for me to import gemstone cutting know-how from Brazil, the U.S., Germany, or China to the cutters in East Africa, but to respect their own.”
The students have taken inspiration from culturally significant aspects of their country to develop their ideas for a national gem cut.
The Malawi National Gem Cut, for example, will be based on colorful fish called cichlids, found in Lake Malawi.
The class holds weekly meetings, in which the students are mostly separated according to country of residence.
Before advancing each step, the whole group is asked to bring forth their opinions so everyone has a say. When a consensus is reached, they move on to the next phase.
They are now in the final phase, which includes assisting in the production and marketing of stones, gathering feedback, and more. They are also fine-tuning the cut for Zambia and for Malawi, as well as weighing three options in Kenya before choosing the final.
Virtu Gem has also involved schools and groups in each country, which support the project, engage the students, and allocate professionals, materials, and a place for gem cutting.
They are the Gemstone Processing & Lapidary Training Centre in Ndola, Zambia; the Voi Gemstone Cutting and Value Addition Centre in Kenya; Nyasa Lapidary & ASM Training Centre in Lilongwe, Malawi; and the Mzimba Gemstone Mining Cooperative in Malawi.
“The gem cutting program is a great initiative which seeks to empower gem cutters in source countries with advanced innovative cutting skills. For a very long time, gems from source countries are being cut elsewhere, which has always deprived skills development and revenue,” Chiko Manda, Virtu Gem’s country coordinator for Malawi said.
“Therefore, this program intends to reverse the current trend by promoting in-country gem cutting through skills development by developing the national cuts attributed to the source country’s national heritage. The cutters will collectively develop a cut association with their countries. By doing this, they are contributing towards something big and a national pride.”
Wheeler confirmed they plan to expand the program but noted they can’t yet divulge which countries will be on board next.
In the meantime, Virtu Gem will have a display of the cut prototypes from each country at the upcoming Ethical Gem Fair, scheduled for Jan. 29-Feb. 1 at the Scottish Rite Cathedral.
To follow the class’s journey or get an idea of what might be seen in Tucson, visit the Virtu Gem Instagram account.
“Besides the fact that students can think outside the box in terms of cuts, the vital lesson to many is that one must learn to do several sketches or pencil drawing of designs before arriving at the ultimate cut. They have also realized that branding is beneficial when it comes to marketing,” said Lameck Thole, head of skills training at the Gemstone Processing and Lapidary Training Centre in Zambia.
“It is a welcome initiative. All believe that it will help in improving the quality of cutting and boost business for the locals, especially [since] Virtu Gem is now standing in as a front to market the capabilities of Zambian Cutters as well as Zambian gemstones.”
The Latest
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
