Recorded WebinarsDec 11, 2020
Watch: Three American Lapidaries Talk Trends and Today’s MarketSourcingJan 25, 2022
Virtu Gem Launches National Gem Cutting Course in 3 Countries
The aim is to create jobs, a value-add proposition, a differentiated product, and national pride through country-specific cuts.
The Virtu Gem National Gem Cut program has engaged cutting schools in three countries to help provide resources to students. (Photo credit: Virtu Gem)
New York—Since launching as a marketplace to connect ASM miners with buyers during the pandemic, Virtu Gem has expanded its efforts to bring equity to the colored stone sector.
It has already created a few gem cutting programs designed to help women in the trade learn the skill.
Now, it’s again targeting faceting with an online course to design specialty gemstone cuts for Virtu Gem partner countries.
The aim is to create more jobs as well as provide a value-add proposition for these countries through an innovative product unlike others found on the market.
The Nomad Jeweler’s Jessica Hudson and Susan Wheeler, designer and founder of The Responsible Jewelry Transformative, said they already enlisted Adriano Mol, head of the Center for Gemstone and Jewelry Design at the University of Minas Gerais State, for workshops to encourage more diverse cuts.
After an initial positive response, they decided to expand it to create the National Gem Cut Course.
Supported by the World Bank, the new class sets a unique goal: to collaboratively create a national gemstone cut for the three countries where Virtu Gem operates: Zambia, Malawi, and Kenya.
The inspiration for developing a national gem cut stemmed from a piece created by Mol and Fernando Maculan that features Brazilian amethysts carved in formation of the topographic view of the country’s Itaimbezinho canyon.
The goal is to have one fully developed cut for each country and several design concepts the students can follow up on later.
“By doing so we hope to contribute to product innovation, and improve the production and market sustainability of the associated artisans,” Mol told National Jeweler over email.
They are focusing on one gem variety per country so they can optimize cuts to each. Amethyst will be used for the Zambian cut and pink garnet for Malawi. As of press time, the project was still deciding between yellow tourmaline and green garnet for Kenya.
The online class is open to anyone in the gemstone trade at all skill levels. So far it includes more than 50 people.
“Since the objective of the training is creative problem solving, everyone can contribute, from the beginner students to the 30-plus-years experienced cutters,” Mol said.
“Based on my experience with gemstone producing communities in Brazil, every initiative has to start from the bottom up, to adapt for the environment and to promote instruments to reinforce the uniqueness of the local production. It makes no sense for me to import gemstone cutting know-how from Brazil, the U.S., Germany, or China to the cutters in East Africa, but to respect their own.”
The students have taken inspiration from culturally significant aspects of their country to develop their ideas for a national gem cut.
The Malawi National Gem Cut, for example, will be based on colorful fish called cichlids, found in Lake Malawi.
The class holds weekly meetings, in which the students are mostly separated according to country of residence.
Before advancing each step, the whole group is asked to bring forth their opinions so everyone has a say. When a consensus is reached, they move on to the next phase.
They are now in the final phase, which includes assisting in the production and marketing of stones, gathering feedback, and more. They are also fine-tuning the cut for Zambia and for Malawi, as well as weighing three options in Kenya before choosing the final.
Virtu Gem has also involved schools and groups in each country, which support the project, engage the students, and allocate professionals, materials, and a place for gem cutting.
They are the Gemstone Processing & Lapidary Training Centre in Ndola, Zambia; the Voi Gemstone Cutting and Value Addition Centre in Kenya; Nyasa Lapidary & ASM Training Centre in Lilongwe, Malawi; and the Mzimba Gemstone Mining Cooperative in Malawi.
“The gem cutting program is a great initiative which seeks to empower gem cutters in source countries with advanced innovative cutting skills. For a very long time, gems from source countries are being cut elsewhere, which has always deprived skills development and revenue,” Chiko Manda, Virtu Gem’s country coordinator for Malawi said.
“Therefore, this program intends to reverse the current trend by promoting in-country gem cutting through skills development by developing the national cuts attributed to the source country’s national heritage. The cutters will collectively develop a cut association with their countries. By doing this, they are contributing towards something big and a national pride.”
Wheeler confirmed they plan to expand the program but noted they can’t yet divulge which countries will be on board next.
In the meantime, Virtu Gem will have a display of the cut prototypes from each country at the upcoming Ethical Gem Fair, scheduled for Jan. 29-Feb. 1 at the Scottish Rite Cathedral.
To follow the class’s journey or get an idea of what might be seen in Tucson, visit the Virtu Gem Instagram account.
“Besides the fact that students can think outside the box in terms of cuts, the vital lesson to many is that one must learn to do several sketches or pencil drawing of designs before arriving at the ultimate cut. They have also realized that branding is beneficial when it comes to marketing,” said Lameck Thole, head of skills training at the Gemstone Processing and Lapidary Training Centre in Zambia.
“It is a welcome initiative. All believe that it will help in improving the quality of cutting and boost business for the locals, especially [since] Virtu Gem is now standing in as a front to market the capabilities of Zambian Cutters as well as Zambian gemstones.”
More on Sourcing
The Latest
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and GrabsNine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.
IndependentsSep 16, 2026
Bromberg & Co. Names New PresidentMarlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal CatalogThe new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday SeasonThe program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
