Columnists

The Smart Lab: 4 Online Shopping Predictions for 2022

ColumnistsJan 04, 2022

The Smart Lab: 4 Online Shopping Predictions for 2022

Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In 2021, the number of online shoppers rose to an estimated 2.14 billion worldwide. This means about 28 percent of the global population now makes purchases this way, at least some of the time. 

Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.

The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity. 

With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor. 

When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.

The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews. 

More and more people trust making large purchases online and aren’t afraid to buy something they truly love.

To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.

1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer. 

People can shop online anytime and discover new jewelry styles as they scroll through their feed. 

As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey. 

With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.

2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?  

Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay. 

Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!

 Related stories will be right here … 

3. Exponential Growth of Live Streaming
Live streaming has become a way of life. Many consumers found live streaming to be fun and entertaining, as they spent hours watching friends, influencers, and celebrities do even the most mundane tasks online. 

Live streaming has also been a major influence on education and has become the new way to learn.

There’s no reason why your jewelry store can’t offer “virtual consultations” with a trusted expert on jewelry repairs, or fashion styling advice. 

Most anything you can do in store, you do online and service your clients before they visit you. 

Try creating a jewelry concierge service and live-stream directly with your clients. They can shop from home, with you!

4. Leveraging the Power of Chatbots
Chatbot usage is increasing every year. Whether it’s early in the morning or late at night, consumers expect someone to respond to them even if the store where they are shopping is closed.  

Use chatbots to your advantage and capture leads when you’re unavailable.  

You can program your chatbot to answer common jewelry questions, promote your store hours, make special offers and more. No one has to wait for customer service to get back to them. Your chatbot has it covered.
These four trends show that online shopping is no fad; it’s here to stay.  

To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.  

Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.  

Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Weekly QuizJun 26, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Cashier handing Rocksbox bag to customer
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers Downsizes

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

Penny Ruston
IndependentsJun 26, 2025
Penny Ruston Dies at 80

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Stock image of woman shopping
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

Sorellina Playlist: Electric Dreams Campaign
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired Jewels

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The Jewelry Symposium event
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 Event

The event is set for May 16-19 in Detroit, Michigan.

Exterior of Marissa Collections’ new store in Nantucket, Massachusetts
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight Continues

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Counterfeit Cartier “Juste Un Clou” bracelet
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef Jewelry

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

Karine Choudhrie Big Splash Circus Starfish and Lantern Fish
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus Performers

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

Jewelers of America
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund Recipients

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

John Dyer Montana Sun Sapphire
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for Entries

The organization has also announced this year’s slate of judges.

Khepri Jewels Luna collection fancy color fringe multi-shape drop diamond earrings
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local Retailer

Lori Tucker started at Williams Jewelers when she was 18 years old.

“Marvel | Citizen Zenshin” watch for the new The Fantastic Four movie
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

XO Tacori diamond ring
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry Collection

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel
GradingJun 23, 2025
GIA Names New President and CEO

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

Graphic for Las Vegas recap episode of “My Next Question”
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Luanda Accord
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural Diamonds

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

Penny Preville, Maggie Hess, Stella Song, and Benjamin King
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry Designers

The winning designs captured the “Radiance” theme.

24th Gem Awards Show Logo
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

Single Stone Bryn Ring and Grace Lee Marquise Demi Demi Ring
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement Ring

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

Yvonne Léon Python Gold Bracelet
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ Bracelet

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy