TechnologyDec 30, 2021
What Were People Googling in 2021?ColumnistsJan 04, 2022
The Smart Lab: 4 Online Shopping Predictions for 2022
Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In 2021, the number of online shoppers rose to an estimated 2.14 billion worldwide. This means about 28 percent of the global population now makes purchases this way, at least some of the time.
Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.
The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity.
With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor.
When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.
The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews.
More and more people trust making large purchases online and aren’t afraid to buy something they truly love.
To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.
1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer.
People can shop online anytime and discover new jewelry styles as they scroll through their feed.
As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey.
With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.
2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?
Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay.
Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!
Related stories will be right here …
Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.
The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity.
With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor.
When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.
The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews.
More and more people trust making large purchases online and aren’t afraid to buy something they truly love.
To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.
1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer.
People can shop online anytime and discover new jewelry styles as they scroll through their feed.
As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey.
With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.
2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?
Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay.
Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!
3. Exponential Growth of Live Streaming
Live streaming has become a way of life. Many consumers found live streaming to be fun and entertaining, as they spent hours watching friends, influencers, and celebrities do even the most mundane tasks online.
Live streaming has also been a major influence on education and has become the new way to learn.
There’s no reason why your jewelry store can’t offer “virtual consultations” with a trusted expert on jewelry repairs, or fashion styling advice.
Most anything you can do in store, you do online and service your clients before they visit you.
Try creating a jewelry concierge service and live-stream directly with your clients. They can shop from home, with you!
4. Leveraging the Power of Chatbots
Chatbot usage is increasing every year. Whether it’s early in the morning or late at night, consumers expect someone to respond to them even if the store where they are shopping is closed.
Use chatbots to your advantage and capture leads when you’re unavailable.
You can program your chatbot to answer common jewelry questions, promote your store hours, make special offers and more. No one has to wait for customer service to get back to them. Your chatbot has it covered.
Editors' Picks
Sponsored by
These four trends show that online shopping is no fad; it’s here to stay.
To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.
Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.
Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.
To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.
Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.
Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.
More on Columnists
The Latest
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
