TechnologyDec 30, 2021
What Were People Googling in 2021?ColumnistsJan 04, 2022
The Smart Lab: 4 Online Shopping Predictions for 2022
Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In 2021, the number of online shoppers rose to an estimated 2.14 billion worldwide. This means about 28 percent of the global population now makes purchases this way, at least some of the time.
Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.
The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity.
With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor.
When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.
The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews.
More and more people trust making large purchases online and aren’t afraid to buy something they truly love.
To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.
1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer.
People can shop online anytime and discover new jewelry styles as they scroll through their feed.
As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey.
With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.
2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?
Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay.
Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!
Related stories will be right here …
Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.
The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity.
With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor.
When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.
The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews.
More and more people trust making large purchases online and aren’t afraid to buy something they truly love.
To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.
1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer.
People can shop online anytime and discover new jewelry styles as they scroll through their feed.
As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey.
With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.
2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?
Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay.
Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!
3. Exponential Growth of Live Streaming
Live streaming has become a way of life. Many consumers found live streaming to be fun and entertaining, as they spent hours watching friends, influencers, and celebrities do even the most mundane tasks online.
Live streaming has also been a major influence on education and has become the new way to learn.
There’s no reason why your jewelry store can’t offer “virtual consultations” with a trusted expert on jewelry repairs, or fashion styling advice.
Most anything you can do in store, you do online and service your clients before they visit you.
Try creating a jewelry concierge service and live-stream directly with your clients. They can shop from home, with you!
4. Leveraging the Power of Chatbots
Chatbot usage is increasing every year. Whether it’s early in the morning or late at night, consumers expect someone to respond to them even if the store where they are shopping is closed.
Use chatbots to your advantage and capture leads when you’re unavailable.
You can program your chatbot to answer common jewelry questions, promote your store hours, make special offers and more. No one has to wait for customer service to get back to them. Your chatbot has it covered.
These four trends show that online shopping is no fad; it’s here to stay.
To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.
Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.
Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.
To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.
Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.
Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.
More on Columnists
The Latest
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
