TechnologyDec 30, 2021
What Were People Googling in 2021?ColumnistsJan 04, 2022
The Smart Lab: 4 Online Shopping Predictions for 2022
Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In 2021, the number of online shoppers rose to an estimated 2.14 billion worldwide. This means about 28 percent of the global population now makes purchases this way, at least some of the time.
Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.
The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity.
With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor.
When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.
The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews.
More and more people trust making large purchases online and aren’t afraid to buy something they truly love.
To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.
1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer.
People can shop online anytime and discover new jewelry styles as they scroll through their feed.
As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey.
With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.
2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?
Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay.
Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!
Related stories will be right here …
Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.
The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity.
With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor.
When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.
The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews.
More and more people trust making large purchases online and aren’t afraid to buy something they truly love.
To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.
1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer.
People can shop online anytime and discover new jewelry styles as they scroll through their feed.
As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey.
With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.
2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?
Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay.
Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!
3. Exponential Growth of Live Streaming
Live streaming has become a way of life. Many consumers found live streaming to be fun and entertaining, as they spent hours watching friends, influencers, and celebrities do even the most mundane tasks online.
Live streaming has also been a major influence on education and has become the new way to learn.
There’s no reason why your jewelry store can’t offer “virtual consultations” with a trusted expert on jewelry repairs, or fashion styling advice.
Most anything you can do in store, you do online and service your clients before they visit you.
Try creating a jewelry concierge service and live-stream directly with your clients. They can shop from home, with you!
4. Leveraging the Power of Chatbots
Chatbot usage is increasing every year. Whether it’s early in the morning or late at night, consumers expect someone to respond to them even if the store where they are shopping is closed.
Use chatbots to your advantage and capture leads when you’re unavailable.
You can program your chatbot to answer common jewelry questions, promote your store hours, make special offers and more. No one has to wait for customer service to get back to them. Your chatbot has it covered.
These four trends show that online shopping is no fad; it’s here to stay.
To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.
Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.
Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.
To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.
Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.
Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.
More on Columnists
The Latest
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
