Columnists

The Smart Lab: 4 Online Shopping Predictions for 2022

ColumnistsJan 04, 2022

The Smart Lab: 4 Online Shopping Predictions for 2022

Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In 2021, the number of online shoppers rose to an estimated 2.14 billion worldwide. This means about 28 percent of the global population now makes purchases this way, at least some of the time. 

Just in the past year alone, there was an increase of 4.4 percent, which adds millions of new buyers to the pool of online shoppers.

The growth of ecommerce has been primarily driven by two factors: internet accessibility and necessity. 

With broadband reaching more and more households and internet speeds increasing every year, accessibility has become less and less of a factor. 

When the pandemic struck and everyone was told to stay home, it quickly became apparent that the internet was no longer an option, it was a necessity. Attending Zoom video calls, ordering groceries and even shopping online became essential activities.

The convenience of ecommerce enables every jewelry buyer to shop from the comfort of their home and choose from several delivery and payment options. Buyers can also explore new jewelry collections, view new styles or check a jewelry store’s business reviews. 

More and more people trust making large purchases online and aren’t afraid to buy something they truly love.

To take advantage of this opportunity, here are four online shopping predictions for 2022 that every jeweler should consider.

1. Rapid Rise of Social Commerce on Instagram
The ability to make purchases directly within Instagram is a game changer. 

People can shop online anytime and discover new jewelry styles as they scroll through their feed. 

As a jeweler, you have the perfect way to showcase your company on social media and help propel people through the purchase journey. 

With social commerce, you can customize and personalize each person’s shopping experience to make it unique to them. Instagram provides you with ready feedback about your audience you can use to immediately grow your business.

2. Importance of Having Additional Payment Options
Every jeweler offers payment by credit card; people expect it. But what other payment options should you consider that’ll help your jewelry website stand out?  

Apple Pay, Venmo, PayPal, Klarna, Affirm and others have been growing steadily over the past few years and consumers have grown to depend on them. Some jewelry buyers will even make their final purchasing decisions based on how they can pay. 

Including more payment options is always a great idea, as this helps to reduce friction with buyers and gives them more reasons to say “yes” to you!

 Related stories will be right here … 

3. Exponential Growth of Live Streaming
Live streaming has become a way of life. Many consumers found live streaming to be fun and entertaining, as they spent hours watching friends, influencers, and celebrities do even the most mundane tasks online. 

Live streaming has also been a major influence on education and has become the new way to learn.

There’s no reason why your jewelry store can’t offer “virtual consultations” with a trusted expert on jewelry repairs, or fashion styling advice. 

Most anything you can do in store, you do online and service your clients before they visit you. 

Try creating a jewelry concierge service and live-stream directly with your clients. They can shop from home, with you!

4. Leveraging the Power of Chatbots
Chatbot usage is increasing every year. Whether it’s early in the morning or late at night, consumers expect someone to respond to them even if the store where they are shopping is closed.  

Use chatbots to your advantage and capture leads when you’re unavailable.  

You can program your chatbot to answer common jewelry questions, promote your store hours, make special offers and more. No one has to wait for customer service to get back to them. Your chatbot has it covered.
These four trends show that online shopping is no fad; it’s here to stay.  

To compete effectively, your jewelry business needs to always stay abreast of new and emerging opportunities.  

Understanding which trends align with your jewelry store’s vision, goals, and strategy can help you make the most of your digital marketing campaigns.  

Always keep an eye on the future so that when you get there, you’re already prepared. When you know what to expect and act early, your jewelry business can reach new heights you never dreamed possible.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

Weekly QuizJul 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Yeprem Golden Strada Statement Necklace
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From Yeprem

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

Stock image of police cars with their lights on
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Exterior and entryway of Boucheron’s Los Angeles Flagship
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Exterior of Marco Bicego Milan Flagship
MajorsJul 02, 2025
Marco Bicego Opens Milan Flagship

The new location continues the brand’s celebration of its 25th anniversary.

Chrono24 Time Is Our Thing campaign image
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New Campaign

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Bernadette Mack
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive Director

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Counterfeit Pandora jewelry in bags and boxes
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

Cast Issa Rae
MajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

Eve Goldberg, Matthew Denatale, Willie Lopez, Benjamin Goldberg
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship Program

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

Elie Hannoush
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Claire’s store
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report Says

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Mindi Mond Spike Earrings
TrendsJul 01, 2025
Amanda’s Style File: Red Hot Rubies

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

Morgan Keefe
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education Scholarship

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Jewelry Book
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry

“The Jewelry Book” comes out this September.

Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Cashier handing Rocksbox bag to customer
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers Downsizes

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

Penny Ruston
IndependentsJun 26, 2025
Penny Ruston Dies at 80

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy