ColumnistsDec 21, 2021
Year-End Review: 2021’s New Social Media Features for Engagement, CommerceTechnologyDec 30, 2021
What Were People Googling in 2021?
They were looking for jewelry stores and advice on how to style rings, among lots of other things.
“How to style rings” was one of the top searches of the year, according to Google’s year-end roundup. Pictured here are some of the rings in Emily P. Wheeler’s new collection, “Dress Up.”
New York—Every year, Google publishes a list of the search trends that shaped the year, from the most googled athletes and actors, to the most searched for aesthetics, musicians and memes.
This year-end retrospective also gives visitors to Trends.Google.com the opportunity to explore the year in search around topics of their choosing, like jewelry.
Google’s data shows that searches for “jewelry” in the United States peaked at predictable times in 2021.
There was a jump between Feb. 7-13, just before Valentine’s Day, and an even larger spike in the run-up to Mother’s Day, from May 2-8.
After dropping off in late summer/early fall, searches for “jewelry” began climbing in early November, peaking right before Christmas, from Dec. 12 to 25.
Google’s data also shows topics and queries related to searches for “jewelry” that sparked interest in 2021.
The top related topics were, in order, searches for businesses that sell jewelry, followed by jewelry store, Pandora, gold and ring.
Rising related topics, meaning those with the greatest increase in frequency this year, were bridal jewelry, JTV and valuation, followed by searches for Icebox and Gorjana.
The top queries related to searches for “jewelry” indicated that people were looking for somewhere to buy jewelry, which is not surprising considering the bullish year the fine jewelry industry has experienced.
“Jewelry near me,” “jewelry store,” and “jewelry stores” were the top related queries, followed by Pandora and Pandora jewelry.
The top two rising queries were for Jaclyn Roxanne jewelry—a line of fashion jewelry from Jaclyn Hill, who rose to fame doing makeup tutorials on YouTube—followed by “I put on my jewelry just to go to the bodega,” a line from the song “Whole Lotta Money” by rapper BIA that went viral on TikTok. (And something almost everyone can relate to after nearly two years with few events.)
Rounding out the top five rising queries were Banter jewelry (Banter is the new name for Piercing Pagoda), Linjer jewelry and Triple Crown jewelry.
Related stories will be right here …
This year-end retrospective also gives visitors to Trends.Google.com the opportunity to explore the year in search around topics of their choosing, like jewelry.
Google’s data shows that searches for “jewelry” in the United States peaked at predictable times in 2021.
There was a jump between Feb. 7-13, just before Valentine’s Day, and an even larger spike in the run-up to Mother’s Day, from May 2-8.
After dropping off in late summer/early fall, searches for “jewelry” began climbing in early November, peaking right before Christmas, from Dec. 12 to 25.
Google’s data also shows topics and queries related to searches for “jewelry” that sparked interest in 2021.
The top related topics were, in order, searches for businesses that sell jewelry, followed by jewelry store, Pandora, gold and ring.
Rising related topics, meaning those with the greatest increase in frequency this year, were bridal jewelry, JTV and valuation, followed by searches for Icebox and Gorjana.
The top queries related to searches for “jewelry” indicated that people were looking for somewhere to buy jewelry, which is not surprising considering the bullish year the fine jewelry industry has experienced.
“Jewelry near me,” “jewelry store,” and “jewelry stores” were the top related queries, followed by Pandora and Pandora jewelry.
The top two rising queries were for Jaclyn Roxanne jewelry—a line of fashion jewelry from Jaclyn Hill, who rose to fame doing makeup tutorials on YouTube—followed by “I put on my jewelry just to go to the bodega,” a line from the song “Whole Lotta Money” by rapper BIA that went viral on TikTok. (And something almost everyone can relate to after nearly two years with few events.)
Rounding out the top five rising queries were Banter jewelry (Banter is the new name for Piercing Pagoda), Linjer jewelry and Triple Crown jewelry.
So, what else were people looking for this year?
Well, when it came to googling for styling advice, “how to style rings” came in at No. 4, topped only by how to style straight-leg jeans, wolf haircuts (google it!), and corsets. Rounding out the “how to style” top five was “how to style a sweater vest.”
The top five most-searched-for aesthetics were: indie; dark academia, which involves dark colors and preppy pieces like blazers and plaid skirts (think Vivian in “Legally Blonde”); cottagecore; Y2K; and sage green.
When it came to searching “near me,” the Google trends data shows that, after addressing COVID concerns, people were looking to get out, eat and be entertained.
The top two “near me” searches in the U.S. this year were “COVID vaccine near me” and “COVID testing near me,” followed by movies, bars, bowling and brunch.
Rounding out the top 10 were COVID booster shots, massage places, aquariums and buffets. (“Jewelry stores near me” did not crack the top 10.)
See all the 2021 trending searches for the U.S. on Trends.Google.com.
More on Technology
The Latest
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
