ColumnistsDec 21, 2021
Year-End Review: 2021’s New Social Media Features for Engagement, CommerceTechnologyDec 30, 2021
What Were People Googling in 2021?
They were looking for jewelry stores and advice on how to style rings, among lots of other things.
“How to style rings” was one of the top searches of the year, according to Google’s year-end roundup. Pictured here are some of the rings in Emily P. Wheeler’s new collection, “Dress Up.”
New York—Every year, Google publishes a list of the search trends that shaped the year, from the most googled athletes and actors, to the most searched for aesthetics, musicians and memes.
This year-end retrospective also gives visitors to Trends.Google.com the opportunity to explore the year in search around topics of their choosing, like jewelry.
Google’s data shows that searches for “jewelry” in the United States peaked at predictable times in 2021.
There was a jump between Feb. 7-13, just before Valentine’s Day, and an even larger spike in the run-up to Mother’s Day, from May 2-8.
After dropping off in late summer/early fall, searches for “jewelry” began climbing in early November, peaking right before Christmas, from Dec. 12 to 25.
Google’s data also shows topics and queries related to searches for “jewelry” that sparked interest in 2021.
The top related topics were, in order, searches for businesses that sell jewelry, followed by jewelry store, Pandora, gold and ring.
Rising related topics, meaning those with the greatest increase in frequency this year, were bridal jewelry, JTV and valuation, followed by searches for Icebox and Gorjana.
The top queries related to searches for “jewelry” indicated that people were looking for somewhere to buy jewelry, which is not surprising considering the bullish year the fine jewelry industry has experienced.
“Jewelry near me,” “jewelry store,” and “jewelry stores” were the top related queries, followed by Pandora and Pandora jewelry.
The top two rising queries were for Jaclyn Roxanne jewelry—a line of fashion jewelry from Jaclyn Hill, who rose to fame doing makeup tutorials on YouTube—followed by “I put on my jewelry just to go to the bodega,” a line from the song “Whole Lotta Money” by rapper BIA that went viral on TikTok. (And something almost everyone can relate to after nearly two years with few events.)
Rounding out the top five rising queries were Banter jewelry (Banter is the new name for Piercing Pagoda), Linjer jewelry and Triple Crown jewelry.
Related stories will be right here …
This year-end retrospective also gives visitors to Trends.Google.com the opportunity to explore the year in search around topics of their choosing, like jewelry.
Google’s data shows that searches for “jewelry” in the United States peaked at predictable times in 2021.
There was a jump between Feb. 7-13, just before Valentine’s Day, and an even larger spike in the run-up to Mother’s Day, from May 2-8.
After dropping off in late summer/early fall, searches for “jewelry” began climbing in early November, peaking right before Christmas, from Dec. 12 to 25.
Google’s data also shows topics and queries related to searches for “jewelry” that sparked interest in 2021.
The top related topics were, in order, searches for businesses that sell jewelry, followed by jewelry store, Pandora, gold and ring.
Rising related topics, meaning those with the greatest increase in frequency this year, were bridal jewelry, JTV and valuation, followed by searches for Icebox and Gorjana.
The top queries related to searches for “jewelry” indicated that people were looking for somewhere to buy jewelry, which is not surprising considering the bullish year the fine jewelry industry has experienced.
“Jewelry near me,” “jewelry store,” and “jewelry stores” were the top related queries, followed by Pandora and Pandora jewelry.
The top two rising queries were for Jaclyn Roxanne jewelry—a line of fashion jewelry from Jaclyn Hill, who rose to fame doing makeup tutorials on YouTube—followed by “I put on my jewelry just to go to the bodega,” a line from the song “Whole Lotta Money” by rapper BIA that went viral on TikTok. (And something almost everyone can relate to after nearly two years with few events.)
Rounding out the top five rising queries were Banter jewelry (Banter is the new name for Piercing Pagoda), Linjer jewelry and Triple Crown jewelry.
So, what else were people looking for this year?
Well, when it came to googling for styling advice, “how to style rings” came in at No. 4, topped only by how to style straight-leg jeans, wolf haircuts (google it!), and corsets. Rounding out the “how to style” top five was “how to style a sweater vest.”
The top five most-searched-for aesthetics were: indie; dark academia, which involves dark colors and preppy pieces like blazers and plaid skirts (think Vivian in “Legally Blonde”); cottagecore; Y2K; and sage green.
When it came to searching “near me,” the Google trends data shows that, after addressing COVID concerns, people were looking to get out, eat and be entertained.
The top two “near me” searches in the U.S. this year were “COVID vaccine near me” and “COVID testing near me,” followed by movies, bars, bowling and brunch.
Rounding out the top 10 were COVID booster shots, massage places, aquariums and buffets. (“Jewelry stores near me” did not crack the top 10.)
See all the 2021 trending searches for the U.S. on Trends.Google.com.
More on Technology
The Latest
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
