Brilliant Earth’s Q3 Sales Climb 33%
It’s the jewelry company’s first time reporting its quarterly results as a public company.

Net sales were up 33 percent year-over-year to $95.2 million, compared with $71.4 million last year.
Net income was $4 million, down by half compared with $8 million in the previous third quarter.
During an earnings call, Chief Financial Officer Jeff Kuo noted the company has increased its marketing investments and had higher employee costs as it prepared to go public and opened new showrooms.
Total orders were up 30 percent while the average order value rose 3 percent.
“We delivered an outstanding third quarter, highlighted by significant growth across our key financial metrics,” said CEO Beth Gerstein during a results call.
“Our strong performance highlights Brilliant Earth’s brand resonance with millennial and Gen Z consumers as we continue to gain share in the jewelry industry.”
For the first nine months of the year, Brilliant Earth’s net sales rose 60 percent to $258.3 million, compared with $163.2 million in the same period last year.
Total orders were up 51 percent while the average order value was up 5 percent.
Net income totaled $14.8 million, up 80 percent compared to $8.2 million in the 2020 nine-month period.
Gerstein noted that the company has been expanding its product offerings, zeroing in on jewelry trends like pearls and personalized jewelry, including zodiac pendants, engravable pieces, and “create-your-own” birthstone jewelry.
Looking to the year ahead, the company expects net sales in the range of $366 million to $369 million, said Kuo during the call.
“While we recognize the majority of the quarter remains ahead of us, we feel that we are strongly positioned for the holiday season.”
Headquartered in San Francisco, Brilliant Earth sells jewelry via its website. It also now has 14 showrooms across the United States.
The Latest

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.


With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.


























