Lab-GrownSep 27, 2021
RJC Is Developing a Standard for Lab-Grown Diamonds, GemsLab-GrownOct 19, 2021
Lightbox Is Now Selling Loose Lab-Grown Diamonds
Meant to capitalize on the customization trend, the stones are priced using the brand’s $800-per-carat structure.
De Beers’ lab-grown diamond brand Lightbox is now offering loose lab-grown diamonds as well as inspiration for design to encourage customization.
New York—Lightbox is expanding its selections again, this time capitalizing on the customization trend by making loose lab-grown diamonds available for consumers to buy.
Lightbox Loose Stones are available to purchase on the brand’s website in pink, blue, and white in sizes up to 2 carats. They are priced according to the brand’s uniform $800-per-carat structure.
Lightbox’s initial offering includes round brilliant and princess cuts. The company said additional cuts will be released early next year.
Each loose diamond comes with its own quality guarantee, and every Lightbox lab-grown diamond is inscribed with a mark visible with a 10x loupe.
The move to offer loose diamonds comes as Lightbox sees an increased demand for custom pieces, particularly from women shopping for themselves, the company said.
“From the beginning, we have had inquiries from consumers who see our lab-grown diamonds—with their unbeatable price, great quality and range of color—as an opportunity to explore their creativity, making something that is unique to them,” said Lightbox CEO Steve Coe.
“We are thrilled to launch this exciting new concept that offers a simple and accessible way to create fun and affordable, custom-designed lab-grown diamond fashion jewelry using our colorful array of stones. Lightbox Loose will open up a world of possibilities for a broad range of consumers to experiment with customization, personalization and creative design.”
Related stories will be right here …
Lightbox Loose Stones are available to purchase on the brand’s website in pink, blue, and white in sizes up to 2 carats. They are priced according to the brand’s uniform $800-per-carat structure.
Lightbox’s initial offering includes round brilliant and princess cuts. The company said additional cuts will be released early next year.
Each loose diamond comes with its own quality guarantee, and every Lightbox lab-grown diamond is inscribed with a mark visible with a 10x loupe.
The move to offer loose diamonds comes as Lightbox sees an increased demand for custom pieces, particularly from women shopping for themselves, the company said.
“From the beginning, we have had inquiries from consumers who see our lab-grown diamonds—with their unbeatable price, great quality and range of color—as an opportunity to explore their creativity, making something that is unique to them,” said Lightbox CEO Steve Coe.
“We are thrilled to launch this exciting new concept that offers a simple and accessible way to create fun and affordable, custom-designed lab-grown diamond fashion jewelry using our colorful array of stones. Lightbox Loose will open up a world of possibilities for a broad range of consumers to experiment with customization, personalization and creative design.”
Coe noted to National Jeweler that the affordable price points give consumers greater freedom to experiment with designs and take a few risks.
“This is probably something you wouldn’t want to do with a $8,000 natural diamond, but it’s a real option for an $800 lab-grown stone. We believe this could be a great additive opportunity for Lightbox.”
The loose stone collection is available on the Lightbox website now, along with a selection of one-of-a-kind pieces created for Lightbox by jewelers who specialize in custom work, with the intention of inspiring shoppers.
Lightbox created an online purchase and referral experience. Consumers can select and buy individual Lightbox lab-grown diamonds, look through the custom designs, and, if needed, select from a vetted list of established jewelers who have expressed a willingness to work with customers to bring their designs to life.
Coe confirmed the brand is open to collaborating with other jewelers and potentially adding more to its list as it adds cuts to the loose stone offerings.
Lightbox will soon make the loose diamonds available through its retail partners as well, starting with Reeds Jewelers, which will have the product in time for the holiday season.
A wider rollout to other brick-and-mortar retailers will follow in the new year.
The launch is the latest in a series of new offerings from the lab-grown diamond brand, including the August introduction of larger stones weighing up to 2 carats and “Finest,” a proprietary diamond engineering process developed by the brand that combines its existing CVD synthesis technology with a “further leading refinement” to enhance the stones’ color.
“Finest” stones are VVS clarity, colorless (D, E, or F in color), and have an excellent cut.
They will also be available in the loose offerings.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
