CollectionsJul 15, 2021
The David Yurman Cable Bracelet Just Got a Colorful MakeoverMajorsOct 06, 2021
David Yurman Opens Redesigned Atlanta Boutique
The company also released two new bracelets in honor of Breast Cancer Awareness Month.
A 10-millimeter Renaissance cable bracelet in aluminum and pink acrylic ($395), one of two new styles from the David Yurman collection benefiting breast cancer research
Atlanta—David Yurman has a new home in Atlanta, opening its revamped boutique at Lenox Square Mall.
The new store is situated on the mall’s ground level in the luxury wing, with neighbors like watch brands Audemars Piguet, TAG Heuer, and Breitling, as well as Cartier and Mayors Jewelers.
The company already had a store in the mall, but has moved into a new space, bigger by 700 square feet to make room for more designs in the women’s, men’s, and wedding section.
The David Yurman 57th Street flagship in New York City, a collaboration between Evan Yurman and award-winning architect Michael Gabellini, was recently redesigned to evoke an elegant, modern feel.
The Atlanta store is a continuation of that design with its rose gold and stone façade, dark stone floors, pale marble slabs, and a rose gold plaster feature wall.
The store also has a private shopping room, filled with mid-century modern furnishing inspired by the Yurman family’s personal collection.
Related stories will be right here …
The new store is situated on the mall’s ground level in the luxury wing, with neighbors like watch brands Audemars Piguet, TAG Heuer, and Breitling, as well as Cartier and Mayors Jewelers.
The company already had a store in the mall, but has moved into a new space, bigger by 700 square feet to make room for more designs in the women’s, men’s, and wedding section.
The David Yurman 57th Street flagship in New York City, a collaboration between Evan Yurman and award-winning architect Michael Gabellini, was recently redesigned to evoke an elegant, modern feel.
The Atlanta store is a continuation of that design with its rose gold and stone façade, dark stone floors, pale marble slabs, and a rose gold plaster feature wall.
The store also has a private shopping room, filled with mid-century modern furnishing inspired by the Yurman family’s personal collection.
Alongside the new store opening, the company is teaming up with The Savannah College of Art & Design (SCAD) to create The David Yurman Endowed Scholarship for Jewelry Design.
The scholarship will go toward a jewelry design student’s tuition in SCAD’s School of Fashion.
“David Yurman is an iconic American fine jewelry brand and serves as a source of inspiration and legacy for all of our jewelry design students,” said Jay Song, chair of SCAD’s jewelry program, in a press release about the scholarship.
“The brand’s generous donation is a tremendous gift to our program and will serve as a resource for our students to dream, design and create.”
In addition to the scholarship, David Yurman is donating $1 million worth of gemstones from the company’s private collection to the school’s jewelry program.
To celebrate the partnership, there will be an in-store event in Atlanta in the fall hosted by David Yurman and SCAD’s leadership team.
David Yurman has embarked on another charitable pursuit, renewing its annual partnership with the Breast Cancer Research Foundation for the thirteenth year.
As October is Breast Cancer Awareness Month, David Yurman is adding to its collection of jewelry benefiting the foundation.
The two new styles include a 10mm Renaissance cable bracelet in aluminum and pink acrylic ($395) and a narrower cable bracelet in pink rubber ($20).
The company is donating 20 percent of sales from its breast cancer ribbon pieces, sold in-store and online, to BCRF for the entire month. All of the proceeds from the sale of the rubber bracelet will go to BCRF.
The company and BCRF have also created “The David Yurman Award” to honor an individual dedicated to breast cancer research.
The inaugural $250,000 award was given to Dr. Haley McDaid, a New York based scientist whose current research focuses on identifying new therapeutic options for triple-negative and BRCA-driven breast cancers.
More on Majors
The Latest
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
