CollectionsJul 15, 2021
The David Yurman Cable Bracelet Just Got a Colorful MakeoverMajorsOct 06, 2021
David Yurman Opens Redesigned Atlanta Boutique
The company also released two new bracelets in honor of Breast Cancer Awareness Month.
A 10-millimeter Renaissance cable bracelet in aluminum and pink acrylic ($395), one of two new styles from the David Yurman collection benefiting breast cancer research
Atlanta—David Yurman has a new home in Atlanta, opening its revamped boutique at Lenox Square Mall.
The new store is situated on the mall’s ground level in the luxury wing, with neighbors like watch brands Audemars Piguet, TAG Heuer, and Breitling, as well as Cartier and Mayors Jewelers.
The company already had a store in the mall, but has moved into a new space, bigger by 700 square feet to make room for more designs in the women’s, men’s, and wedding section.
The David Yurman 57th Street flagship in New York City, a collaboration between Evan Yurman and award-winning architect Michael Gabellini, was recently redesigned to evoke an elegant, modern feel.
The Atlanta store is a continuation of that design with its rose gold and stone façade, dark stone floors, pale marble slabs, and a rose gold plaster feature wall.
The store also has a private shopping room, filled with mid-century modern furnishing inspired by the Yurman family’s personal collection.
Related stories will be right here …
The new store is situated on the mall’s ground level in the luxury wing, with neighbors like watch brands Audemars Piguet, TAG Heuer, and Breitling, as well as Cartier and Mayors Jewelers.
The company already had a store in the mall, but has moved into a new space, bigger by 700 square feet to make room for more designs in the women’s, men’s, and wedding section.
The David Yurman 57th Street flagship in New York City, a collaboration between Evan Yurman and award-winning architect Michael Gabellini, was recently redesigned to evoke an elegant, modern feel.
The Atlanta store is a continuation of that design with its rose gold and stone façade, dark stone floors, pale marble slabs, and a rose gold plaster feature wall.
The store also has a private shopping room, filled with mid-century modern furnishing inspired by the Yurman family’s personal collection.
Alongside the new store opening, the company is teaming up with The Savannah College of Art & Design (SCAD) to create The David Yurman Endowed Scholarship for Jewelry Design.
The scholarship will go toward a jewelry design student’s tuition in SCAD’s School of Fashion.
“David Yurman is an iconic American fine jewelry brand and serves as a source of inspiration and legacy for all of our jewelry design students,” said Jay Song, chair of SCAD’s jewelry program, in a press release about the scholarship.
“The brand’s generous donation is a tremendous gift to our program and will serve as a resource for our students to dream, design and create.”
In addition to the scholarship, David Yurman is donating $1 million worth of gemstones from the company’s private collection to the school’s jewelry program.
To celebrate the partnership, there will be an in-store event in Atlanta in the fall hosted by David Yurman and SCAD’s leadership team.
David Yurman has embarked on another charitable pursuit, renewing its annual partnership with the Breast Cancer Research Foundation for the thirteenth year.
As October is Breast Cancer Awareness Month, David Yurman is adding to its collection of jewelry benefiting the foundation.
The two new styles include a 10mm Renaissance cable bracelet in aluminum and pink acrylic ($395) and a narrower cable bracelet in pink rubber ($20).
The company is donating 20 percent of sales from its breast cancer ribbon pieces, sold in-store and online, to BCRF for the entire month. All of the proceeds from the sale of the rubber bracelet will go to BCRF.
The company and BCRF have also created “The David Yurman Award” to honor an individual dedicated to breast cancer research.
The inaugural $250,000 award was given to Dr. Haley McDaid, a New York based scientist whose current research focuses on identifying new therapeutic options for triple-negative and BRCA-driven breast cancers.
More on Majors
The Latest
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
Weekly QuizJun 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
TechnologyJun 18, 2025
Alex Brown Named President of Smithee GroupFounder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry SaleThe top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las VegasFollowing visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ CouplesThe “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand AmbassadorThe New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.
CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella SophieThe California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias GabrielThe foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins BonhamsAssimon is the auction house’s new chief commercial officer.
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and TariffsThe De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American FlagshipThe Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board LeaderIndustry veteran Anoop Mehta is the new chairman and independent director of the IGI board.
Events & AwardsJun 11, 2025
Kering Announces Winners of Sustainability-Focused AwardThe winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.
SourcingJun 10, 2025
De Beers Turns to Brown, Yellow Diamonds for New ‘Beacon’“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.
