CollectionsJul 15, 2021
The David Yurman Cable Bracelet Just Got a Colorful MakeoverMajorsOct 06, 2021
David Yurman Opens Redesigned Atlanta Boutique
The company also released two new bracelets in honor of Breast Cancer Awareness Month.
A 10-millimeter Renaissance cable bracelet in aluminum and pink acrylic ($395), one of two new styles from the David Yurman collection benefiting breast cancer research
Atlanta—David Yurman has a new home in Atlanta, opening its revamped boutique at Lenox Square Mall.
The new store is situated on the mall’s ground level in the luxury wing, with neighbors like watch brands Audemars Piguet, TAG Heuer, and Breitling, as well as Cartier and Mayors Jewelers.
The company already had a store in the mall, but has moved into a new space, bigger by 700 square feet to make room for more designs in the women’s, men’s, and wedding section.
The David Yurman 57th Street flagship in New York City, a collaboration between Evan Yurman and award-winning architect Michael Gabellini, was recently redesigned to evoke an elegant, modern feel.
The Atlanta store is a continuation of that design with its rose gold and stone façade, dark stone floors, pale marble slabs, and a rose gold plaster feature wall.
The store also has a private shopping room, filled with mid-century modern furnishing inspired by the Yurman family’s personal collection.
Related stories will be right here …
The new store is situated on the mall’s ground level in the luxury wing, with neighbors like watch brands Audemars Piguet, TAG Heuer, and Breitling, as well as Cartier and Mayors Jewelers.
The company already had a store in the mall, but has moved into a new space, bigger by 700 square feet to make room for more designs in the women’s, men’s, and wedding section.
The David Yurman 57th Street flagship in New York City, a collaboration between Evan Yurman and award-winning architect Michael Gabellini, was recently redesigned to evoke an elegant, modern feel.
The Atlanta store is a continuation of that design with its rose gold and stone façade, dark stone floors, pale marble slabs, and a rose gold plaster feature wall.
The store also has a private shopping room, filled with mid-century modern furnishing inspired by the Yurman family’s personal collection.
Alongside the new store opening, the company is teaming up with The Savannah College of Art & Design (SCAD) to create The David Yurman Endowed Scholarship for Jewelry Design.
The scholarship will go toward a jewelry design student’s tuition in SCAD’s School of Fashion.
“David Yurman is an iconic American fine jewelry brand and serves as a source of inspiration and legacy for all of our jewelry design students,” said Jay Song, chair of SCAD’s jewelry program, in a press release about the scholarship.
“The brand’s generous donation is a tremendous gift to our program and will serve as a resource for our students to dream, design and create.”
In addition to the scholarship, David Yurman is donating $1 million worth of gemstones from the company’s private collection to the school’s jewelry program.
To celebrate the partnership, there will be an in-store event in Atlanta in the fall hosted by David Yurman and SCAD’s leadership team.
David Yurman has embarked on another charitable pursuit, renewing its annual partnership with the Breast Cancer Research Foundation for the thirteenth year.
As October is Breast Cancer Awareness Month, David Yurman is adding to its collection of jewelry benefiting the foundation.
The two new styles include a 10mm Renaissance cable bracelet in aluminum and pink acrylic ($395) and a narrower cable bracelet in pink rubber ($20).
The company is donating 20 percent of sales from its breast cancer ribbon pieces, sold in-store and online, to BCRF for the entire month. All of the proceeds from the sale of the rubber bracelet will go to BCRF.
The company and BCRF have also created “The David Yurman Award” to honor an individual dedicated to breast cancer research.
The inaugural $250,000 award was given to Dr. Haley McDaid, a New York based scientist whose current research focuses on identifying new therapeutic options for triple-negative and BRCA-driven breast cancers.
Editors' Picks
Sponsored by
More on Majors
The Latest
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
