The David Yurman Cable Bracelet Just Got a Colorful Makeover
Two of the new limited-edition styles benefit the Robin Hood Foundation to help impoverished New Yorkers.
The designer crafted the brand’s signature “Renaissance Cable” cuff bracelet in 1982 and it has proliferated in several fabrications since.
Launching Monday, July 19 is the most colorful array yet, in six hues crafted in anodized aluminum.
The chunky style, measuring 10 mm, is genderless.
There is a special significance to the “sand” and “indigo” colorways, with 100 percent of proceeds benefitting the Unity Fund, a partnership between David Yurman and the Robin Hood Foundation.
The Robin Hood Foundation provides aid and assistance to some of New York City’s neediest residents.
According to Yurman, the Robin Hood Foundation provided close to $200 million last year to COVID relief, legal services, housing, meals, workforce development training, and education programs to low-income New York City families.
A representative said the “sand” and “indigo” aluminum cable bracelets will benefit the foundation from launch, July 19, through Sept. 6.
David Yurman’s “Empire” collection, created in honor of the Empire State Building’s 90th anniversary and inspired by the skyscraper’s architectural details, donated 20 percent of the purchase price of each item to the Unity Fund.
The entire aluminum cable collection will be available on the David Yurman website, at the brand’s retail stores, London Jewelers in East Hampton, N.Y., and at e-tailer Farfetch.com.
Styles retail for $395.
The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.
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