David Yurman’s Spring Campaign Is a Love Letter to New York

TrendsJan 27, 2021

David Yurman’s Spring Campaign Is a Love Letter to New York

It offers a sneak peek of an upcoming collection.

Joan Smalls and Taylor Hill star in the spring 2021 David Yurman campaign.

New York—David Yurman revealed its spring 2021 campaign this week.

Called “My New York,” it honors the city’s creative pulse, cultural institutions, neighborhoods and landmarks, the jeweler said in a press release.

David Yurman Chief Creative Officer Evan Yurman served as the campaign’s creative director.

New York City-based photographer Lachlan Bailey shot the campaign and Anastasia Barbieri styled it.

The campaign features a mix of mainstay collections with teases of brand new pieces.
Supermodels and David Yurman brand ambassadors Joan Smalls and Taylor Hill star in the images, casually posed in the city’s cafes, layered in gobs of jewelry from classic offerings like the “Cable,” “Pinky Ring,” “Stax,” “Lexington,” and “Renaissance” collections, as well as statement pieces from the upcoming “Elements” collection.

The brand said the latter collection is inspired by circles, representing perfect balance, harmony and unity.

For the Yurmans, “My New York” is about honoring a city where people have flocked to chase dreams and pursue possibilities.

Co-Founder and CEO David Yurman said, “Sybil, Evan and I were all born in New York City. It's our home and in our DNA—its creative energy courses through our veins. We want to celebrate and support our hometown—what this city was, is, and will always be. It's our New York.”

“My New York” sees lots of yellow gold as well as plenty of mixed metal looks.

Out now, the spring 2021 campaign will feature in digital and print media, out of home advertising, video streaming and social media platforms.

Next month, “My New York” will expand to include a social media initiative highlighting actors, musicians, artists, athletes, philanthropists, and entrepreneurs, each telling a unique story about the city.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

FinancialsJul 30, 2021
Kering’s Jewelry Houses Rebound in H1

Boucheron and Pomellato performed especially well in the first half after expanding into the Asia-Pacific region.

SourcingJul 30, 2021
The Fura Marketing Council Will Debut in Las Vegas

The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.

CollectionsJul 30, 2021
Piece of the Week: K Kane’s Personalized Diamonds

The “Alphabet Diamond” collection levels up the initial jewelry trend.

Brought to you by
How to Build a Successful Multi-Generational Jewelry Business

RDI Diamonds CEO Michael Indelicato shares his advice for taking a family business to the next level.

SourcingJul 29, 2021
De Beers Owner Pumping $100M Into Sustainability Projects

Anglo American is donating the money to its Anglo American Foundation, which supports projects in countries where it mines.

Weekly QuizJul 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of July 26-30, 2021.
Take the Quiz
CollectionsJul 29, 2021
Simon G. Unveils New Collection Straight from the Vault

It features tourmalines that have been stashed away for more than a decade.

TechnologyJul 29, 2021
Retail In Depth: The Perfect Present

Fifth-generation jewelry retailer Marc Bridge and business partner Monica Chambers unwrap their new digital venture.

Brought to you by
3 Reasons Why You Should Start Appraising This Summer

Create appraisals with the Jewelry Appraisal Solution on the Zing by Jewelers Mutual Group® platform and leverage the expertise of Gemworld.

MajorsJul 29, 2021
Jewelers Mutual Launches ‘The Zing Report’

The new publication and its weekly newsletter will feature jewelry-focused content.