David Yurman’s Spring Campaign Is a Love Letter to New York

TrendsJan 27, 2021

David Yurman’s Spring Campaign Is a Love Letter to New York

It offers a sneak peek of an upcoming collection.

Joan Smalls and Taylor Hill star in the spring 2021 David Yurman campaign.

New York—David Yurman revealed its spring 2021 campaign this week.

Called “My New York,” it honors the city’s creative pulse, cultural institutions, neighborhoods and landmarks, the jeweler said in a press release.

David Yurman Chief Creative Officer Evan Yurman served as the campaign’s creative director.

New York City-based photographer Lachlan Bailey shot the campaign and Anastasia Barbieri styled it.

The campaign features a mix of mainstay collections with teases of brand new pieces.
Supermodels and David Yurman brand ambassadors Joan Smalls and Taylor Hill star in the images, casually posed in the city’s cafes, layered in gobs of jewelry from classic offerings like the “Cable,” “Pinky Ring,” “Stax,” “Lexington,” and “Renaissance” collections, as well as statement pieces from the upcoming “Elements” collection.

The brand said the latter collection is inspired by circles, representing perfect balance, harmony and unity.

For the Yurmans, “My New York” is about honoring a city where people have flocked to chase dreams and pursue possibilities.

Co-Founder and CEO David Yurman said, “Sybil, Evan and I were all born in New York City. It's our home and in our DNA—its creative energy courses through our veins. We want to celebrate and support our hometown—what this city was, is, and will always be. It's our New York.”

“My New York” sees lots of yellow gold as well as plenty of mixed metal looks.

Out now, the spring 2021 campaign will feature in digital and print media, out of home advertising, video streaming and social media platforms.

Next month, “My New York” will expand to include a social media initiative highlighting actors, musicians, artists, athletes, philanthropists, and entrepreneurs, each telling a unique story about the city.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CollectionsOct 25, 2021
Charles & Colvard Has a New Zodiac Collection

The celestial pendants are set with the company’s lab-grown “Caydia” diamonds.

SourcingOct 25, 2021
The Big Picture

Today, large companies mine some of the most popular colored gemstones, making it vital to examine their impact on local communities.

CollectionsOct 25, 2021
Ashley Zhang Is Making Mourning Jewelry for the Modern Woman

It’s inspired by antique jewelry from the Georgian and Victorian eras.

Brought to you by
Your Store Could Win a $5,000 Award from IGI

The Institute’s “Jewelers on a Mission” campaign is working to unite the industry.

Events & AwardsOct 25, 2021
Marcus Lemonis to Open AGS Conclave 2022

He starred in CNBC’s “The Profit” and is set to appear in a new HGTV series next year.

Weekly QuizOct 22, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 18-22, 2021.
Take the Quiz
MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands

That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.

WatchesOct 22, 2021
New Citizen Campaign Shines Light on Solar Power

The “Purposeful Power” campaign will raise money for Everybody Solar, which provides solar power to nonprofits.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

CollectionsOct 22, 2021
The Artistry 2022 Catalog Is Out

It’s full of bestsellers to stock up on.