Jewelry Sales Soared in July, Says Mastercard
July also marked the return of the in-store shopper, according to the SpendingPulse survey.

Sales in the category were up 83 percent year-over-year in July and up 54 percent when compared to pre-pandemic levels in 2019.
The survey measures overall U.S. retail sales across all payment types, including cash and check.
Total U.S. retail sales, excluding automobiles and gas, were up 11 percent year-over-year in July and up 10 percent compared with July 2019, according to Mastercard.
Online sales rose 6 percent year-over-year and are up 78 percent compared with July 2019.
“While e-commerce continues to play an increasingly significant role for retail, nothing replaces the in-store experience,” said Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Inc., in a press release about the survey.
“July numbers reflect a return to the store. Consumers are shopping, spending, and splurging across channels.”
As per the survey, in-store sales accounted for 82 percent of total retail sales, excluding auto sales, in July.
In-store sales were up 16 percent year-over-year in July, and exceeded pre-pandemic levels. The survey noted positive spikes over the weekends.
Shoppers had more cash in hand to spend, due in part to pent-up savings and the Child Tax Credit, which arrived just in time for back-to-school season.
Part of President Joe Biden’s American Rescue Plan, the tax credit meant most families will receive automatic monthly payments of $250-$300 per child. The program began July 15, marking the first of six monthly payments.
The back-to-school season was a boon to the apparel sector, with sales up 80 percent year-over-year, and to department stores, with sales up 45 percent year-over-year.
The uptick was concentrated in the days immediately following the first payment on July 15, said Mastercard.
Though new home sales have fallen to an 18-month low, as per U.S. Census Bureau data, consumers are still sprucing up their spaces.
The furniture and furnishing sector was up 3 percent year-over-year and up 27 percent compared with 2019.
Consumers headed back to restaurants as well, with sales up 61 percent year-over-year and 30 percent compared with 2019.
The Latest

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.


“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.





















