MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
CollectionsAug 10, 2021
Frank Ocean Launches Lab-Grown Diamond Jewelry Line, Opens Store
“Homer” is a meditation on permanence and the idea of leaving a legacy.
Singer Frank Ocean has unveiled a jewelry line and accompanying store, called Homer. Here, he’s pictured in a catalog showcasing the first collection.
New York—Singer-songwriter Frank Ocean’s new fine jewelry line fuses principles old and new.
The old is a reverence for the brick-and-mortar experience. The line, called Homer, has launched without e-commerce.
It is available exclusively at its store in downtown Manhattan at 70-74 Bowery, opened Aug. 9.
Located in Chinatown at Canal Street, it’s in the vicinity of the neighborhood’s jewelry haunts that deliver the basics, such as gold chains and diamond pavé pendants.
The old is a reverence for the brick-and-mortar experience. The line, called Homer, has launched without e-commerce.
It is available exclusively at its store in downtown Manhattan at 70-74 Bowery, opened Aug. 9.
Located in Chinatown at Canal Street, it’s in the vicinity of the neighborhood’s jewelry haunts that deliver the basics, such as gold chains and diamond pavé pendants.
A shot from the Homer catalog showing the “H-Crest” pendant, priced from $1,080 to $1,150 (Image courtesy of Homer)
The “Boy Toy Cross” pendant sells for $1,385. (Image courtesy of Homer)
An extra-large version of the “Boy Toy Cross” pendant retails for $39,990. (Image courtesy of Homer)
Those who can’t make it into the store to shop in person can call to place an order; global shipping is free.
Homer announced its debut with a free limited-edition printed catalog that quickly ran out, with the cover shot by Ocean himself, and the artfully arranged campaign imagery by frequent collaborator Tyrone Lebon.
The new is Homer’s eschewing of natural diamonds for lab-grown diamonds manufactured at a “state- of-the-art lab” in the United States.
The “Hammer Man” pendant retails for $645. (Image courtesy of Homer)
The “Battailer” studs feature lab-grown yellow diamonds. (Image courtesy of Homer)
The extra-large “Sphere Legs” pendant in enamel, which sells for $4,235 (Image courtesy of Homer)
Designed in New York City, Homer is manufactured by hand in Italy in 18-karat gold, recycled sterling silver, vivid hand-painted enamel, and the aforementioned lab-grown diamonds.
In a statement, the brand cited its inspirations as “childhood obsessions” and “heritage as a fantasy.”
Rainbow shades of enamel adorn cartoon-like figures that bring to mind Japanese anime. One motif is a riff on a toy jack.
There are also more stylistically subdued, but technically impressive, gold and silver bracelets with specially crafted twisted links.
Ocean is a notoriously elusive interviewee but spoke about Homer to the Financial Times in his first interview in two years. He elaborated on his inspirations to the publication, citing his need to establish a tangible legacy.
The name Homer is an allusion to the Greek poet and author of “The Odyssey” and “Iliad.”
The “Sphere Legs” high jewelry necklace (Image courtesy of Homer)
The “Battailer” ring (left) retails for $1,495 in silver and $6,745 in gold. (Image courtesy of Homer)
The “Convex Link” bracelet comes in silver and gold, in two sizes. (Image courtesy of Homer)
“Homer is considered the father of history and history is meant to endure—the same as diamonds and gold—and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone,” Ocean told FT.
This desire, he said, is the result of being able to trace his personal lineage to the early 1700s slave trade. Ocean’s legal last name, Breaux, was a name the French commonly gave to slaves.
Another image from the Homer catalog (Image courtesy of Homer)
More versions of the “Hammer Man” pendant (Image courtesy of Homer)
The gold and silver versions of a butterfly-inspired pendant from Homer (Image courtesy of Homer)
Homer is Ocean’s way of naming himself. The work asserts his autonomy, his ability to craft his own narrative.
Per FT, Homer has been in the works for about three years, but really began to develop in 2019, when the musician hosted 20 creator friends in a variety of design-focused fields—architects, carpenters, metalworkers and horticulturists—in a secluded, empty house outside of Los Angeles.
Some of the works they crafted, like tables, chairs and lighting, became the basis of the Homer jewelry designs and, though not for sale, can be seen in the catalog.
Working with resin at this unofficial creative summit also inspired the use of the material in the Bowery Street store and Homer’s packaging.
The interior of the Homer store at 70-74 Bowery in New York City’s downtown jewelry district (Image by Luke Liberia Moore)
Displays and packaging feature resin (Image by Luke Liberia Moore)
Ocean is known for being a disruptor in the music industry.
Getting out of a contract with his old label Def Jam, he released the album “Endless” under the imprint in 2016 then released a secret album, the critically acclaimed “Blonde,” the following day.
He seems to be bringing the same rebellious attitude to Homer, which at press time, boasts 145,000 Instagram followers and, yet, zero posts.
Homer’s first collection comprises 25 pieces and is priced from $395 to $1.9 million.
More on Collections
The Latest
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
