TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
CollectionsAug 10, 2021
Frank Ocean Launches Lab-Grown Diamond Jewelry Line, Opens Store
“Homer” is a meditation on permanence and the idea of leaving a legacy.
Singer Frank Ocean has unveiled a jewelry line and accompanying store, called Homer. Here, he’s pictured in a catalog showcasing the first collection.
New York—Singer-songwriter Frank Ocean’s new fine jewelry line fuses principles old and new.
The old is a reverence for the brick-and-mortar experience. The line, called Homer, has launched without e-commerce.
It is available exclusively at its store in downtown Manhattan at 70-74 Bowery, opened Aug. 9.
Located in Chinatown at Canal Street, it’s in the vicinity of the neighborhood’s jewelry haunts that deliver the basics, such as gold chains and diamond pavé pendants.
The old is a reverence for the brick-and-mortar experience. The line, called Homer, has launched without e-commerce.
It is available exclusively at its store in downtown Manhattan at 70-74 Bowery, opened Aug. 9.
Located in Chinatown at Canal Street, it’s in the vicinity of the neighborhood’s jewelry haunts that deliver the basics, such as gold chains and diamond pavé pendants.
A shot from the Homer catalog showing the “H-Crest” pendant, priced from $1,080 to $1,150 (Image courtesy of Homer)
The “Boy Toy Cross” pendant sells for $1,385. (Image courtesy of Homer)
An extra-large version of the “Boy Toy Cross” pendant retails for $39,990. (Image courtesy of Homer)
Those who can’t make it into the store to shop in person can call to place an order; global shipping is free.
Homer announced its debut with a free limited-edition printed catalog that quickly ran out, with the cover shot by Ocean himself, and the artfully arranged campaign imagery by frequent collaborator Tyrone Lebon.
The new is Homer’s eschewing of natural diamonds for lab-grown diamonds manufactured at a “state- of-the-art lab” in the United States.
The “Hammer Man” pendant retails for $645. (Image courtesy of Homer)
The “Battailer” studs feature lab-grown yellow diamonds. (Image courtesy of Homer)
The extra-large “Sphere Legs” pendant in enamel, which sells for $4,235 (Image courtesy of Homer)
Designed in New York City, Homer is manufactured by hand in Italy in 18-karat gold, recycled sterling silver, vivid hand-painted enamel, and the aforementioned lab-grown diamonds.
In a statement, the brand cited its inspirations as “childhood obsessions” and “heritage as a fantasy.”
Rainbow shades of enamel adorn cartoon-like figures that bring to mind Japanese anime. One motif is a riff on a toy jack.
There are also more stylistically subdued, but technically impressive, gold and silver bracelets with specially crafted twisted links.
Ocean is a notoriously elusive interviewee but spoke about Homer to the Financial Times in his first interview in two years. He elaborated on his inspirations to the publication, citing his need to establish a tangible legacy.
The name Homer is an allusion to the Greek poet and author of “The Odyssey” and “Iliad.”
The “Sphere Legs” high jewelry necklace (Image courtesy of Homer)
The “Battailer” ring (left) retails for $1,495 in silver and $6,745 in gold. (Image courtesy of Homer)
The “Convex Link” bracelet comes in silver and gold, in two sizes. (Image courtesy of Homer)
“Homer is considered the father of history and history is meant to endure—the same as diamonds and gold—and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone,” Ocean told FT.
This desire, he said, is the result of being able to trace his personal lineage to the early 1700s slave trade. Ocean’s legal last name, Breaux, was a name the French commonly gave to slaves.
Another image from the Homer catalog (Image courtesy of Homer)
More versions of the “Hammer Man” pendant (Image courtesy of Homer)
The gold and silver versions of a butterfly-inspired pendant from Homer (Image courtesy of Homer)
Homer is Ocean’s way of naming himself. The work asserts his autonomy, his ability to craft his own narrative.
Per FT, Homer has been in the works for about three years, but really began to develop in 2019, when the musician hosted 20 creator friends in a variety of design-focused fields—architects, carpenters, metalworkers and horticulturists—in a secluded, empty house outside of Los Angeles.
Some of the works they crafted, like tables, chairs and lighting, became the basis of the Homer jewelry designs and, though not for sale, can be seen in the catalog.
Working with resin at this unofficial creative summit also inspired the use of the material in the Bowery Street store and Homer’s packaging.
The interior of the Homer store at 70-74 Bowery in New York City’s downtown jewelry district (Image by Luke Liberia Moore)
Displays and packaging feature resin (Image by Luke Liberia Moore)
Ocean is known for being a disruptor in the music industry.
Getting out of a contract with his old label Def Jam, he released the album “Endless” under the imprint in 2016 then released a secret album, the critically acclaimed “Blonde,” the following day.
He seems to be bringing the same rebellious attitude to Homer, which at press time, boasts 145,000 Instagram followers and, yet, zero posts.
Homer’s first collection comprises 25 pieces and is priced from $395 to $1.9 million.
More on Collections
The Latest
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
