CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
CollectionsAug 10, 2021
Frank Ocean Launches Lab-Grown Diamond Jewelry Line, Opens Store
“Homer” is a meditation on permanence and the idea of leaving a legacy.
Singer Frank Ocean has unveiled a jewelry line and accompanying store, called Homer. Here, he’s pictured in a catalog showcasing the first collection.
New York—Singer-songwriter Frank Ocean’s new fine jewelry line fuses principles old and new.
The old is a reverence for the brick-and-mortar experience. The line, called Homer, has launched without e-commerce.
It is available exclusively at its store in downtown Manhattan at 70-74 Bowery, opened Aug. 9.
Located in Chinatown at Canal Street, it’s in the vicinity of the neighborhood’s jewelry haunts that deliver the basics, such as gold chains and diamond pavé pendants.
The old is a reverence for the brick-and-mortar experience. The line, called Homer, has launched without e-commerce.
It is available exclusively at its store in downtown Manhattan at 70-74 Bowery, opened Aug. 9.
Located in Chinatown at Canal Street, it’s in the vicinity of the neighborhood’s jewelry haunts that deliver the basics, such as gold chains and diamond pavé pendants.
A shot from the Homer catalog showing the “H-Crest” pendant, priced from $1,080 to $1,150 (Image courtesy of Homer)
The “Boy Toy Cross” pendant sells for $1,385. (Image courtesy of Homer)
An extra-large version of the “Boy Toy Cross” pendant retails for $39,990. (Image courtesy of Homer)
Those who can’t make it into the store to shop in person can call to place an order; global shipping is free.
Homer announced its debut with a free limited-edition printed catalog that quickly ran out, with the cover shot by Ocean himself, and the artfully arranged campaign imagery by frequent collaborator Tyrone Lebon.
The new is Homer’s eschewing of natural diamonds for lab-grown diamonds manufactured at a “state- of-the-art lab” in the United States.
The “Hammer Man” pendant retails for $645. (Image courtesy of Homer)
The “Battailer” studs feature lab-grown yellow diamonds. (Image courtesy of Homer)
The extra-large “Sphere Legs” pendant in enamel, which sells for $4,235 (Image courtesy of Homer)
Designed in New York City, Homer is manufactured by hand in Italy in 18-karat gold, recycled sterling silver, vivid hand-painted enamel, and the aforementioned lab-grown diamonds.
In a statement, the brand cited its inspirations as “childhood obsessions” and “heritage as a fantasy.”
Rainbow shades of enamel adorn cartoon-like figures that bring to mind Japanese anime. One motif is a riff on a toy jack.
There are also more stylistically subdued, but technically impressive, gold and silver bracelets with specially crafted twisted links.
Ocean is a notoriously elusive interviewee but spoke about Homer to the Financial Times in his first interview in two years. He elaborated on his inspirations to the publication, citing his need to establish a tangible legacy.
The name Homer is an allusion to the Greek poet and author of “The Odyssey” and “Iliad.”
The “Sphere Legs” high jewelry necklace (Image courtesy of Homer)
The “Battailer” ring (left) retails for $1,495 in silver and $6,745 in gold. (Image courtesy of Homer)
The “Convex Link” bracelet comes in silver and gold, in two sizes. (Image courtesy of Homer)
“Homer is considered the father of history and history is meant to endure—the same as diamonds and gold—and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone,” Ocean told FT.
This desire, he said, is the result of being able to trace his personal lineage to the early 1700s slave trade. Ocean’s legal last name, Breaux, was a name the French commonly gave to slaves.
Another image from the Homer catalog (Image courtesy of Homer)
More versions of the “Hammer Man” pendant (Image courtesy of Homer)
The gold and silver versions of a butterfly-inspired pendant from Homer (Image courtesy of Homer)
Homer is Ocean’s way of naming himself. The work asserts his autonomy, his ability to craft his own narrative.
Per FT, Homer has been in the works for about three years, but really began to develop in 2019, when the musician hosted 20 creator friends in a variety of design-focused fields—architects, carpenters, metalworkers and horticulturists—in a secluded, empty house outside of Los Angeles.
Some of the works they crafted, like tables, chairs and lighting, became the basis of the Homer jewelry designs and, though not for sale, can be seen in the catalog.
Working with resin at this unofficial creative summit also inspired the use of the material in the Bowery Street store and Homer’s packaging.
The interior of the Homer store at 70-74 Bowery in New York City’s downtown jewelry district (Image by Luke Liberia Moore)
Displays and packaging feature resin (Image by Luke Liberia Moore)
Ocean is known for being a disruptor in the music industry.
Getting out of a contract with his old label Def Jam, he released the album “Endless” under the imprint in 2016 then released a secret album, the critically acclaimed “Blonde,” the following day.
He seems to be bringing the same rebellious attitude to Homer, which at press time, boasts 145,000 Instagram followers and, yet, zero posts.
Homer’s first collection comprises 25 pieces and is priced from $395 to $1.9 million.
More on Collections
The Latest
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
