CrimeFeb 05, 2025
‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars Luxury watch dealer Anthony Farrer pleaded guilty late last year to defrauding clients in a scheme with Ponzi-type elements.
TrendsMar 09, 2020
Jewelry Brand to Know: NeverNoT
Bold cocktail jewels get the fine treatment in this whimsical, enamel-filled line.
NeverNoT is an exuberant new brand of fine jewelry redolent of bold, 1950s cocktail jewelry styles. Pictured is the “Chess” ring from the “Show n Tell” collection, crafted in 18-karat yellow gold with black and white enamel and blue topaz.
London—When three best friends get together to create a fine jewelry line, the result is a collection that embodies joie de vivre and has a sense of humor.
At least that’s the case for NeverNoT, the whimsical collection from Nina Dzhokhadze, Natia Chkhartishvili and Tamara Svanidze.
The friends, who all hail from Georgia in eastern Europe, connected as expats working in London in the fashion and jewelry industries, their skill sets ranging from styling to sales.
“Our shared culture taught us not to be afraid of expressing our emotions as well as to never not be passionately involved in everything we love.”
The friends launched NeverNoT—with each capital letter signifying a founder’s first name—in 2017, with Dzhokhadze managing sales and business development from London, while Chkhartishvili and Svanidze handle design and production in their native Georgia.
Out of the gate, the young brand has demonstrated a clear point of view. Their particular vein of luxury is a wholesome, Palm Springs drinks-by-the-pool variety, Retro-inspired and filled with exuberant color.
A signature style is an oversized cocktail ring shaped like an emerald-cut gemstone but crafted in 18-karat gold and turquoise, yellow, pink and black and white striped enamel.
Of the heart motif so prevalent in the fine jewelry market in the past year, NeverNoT crafts a particularly effective and original take: a bursting double outline that’s a wearable statement ring, available in gold or neon green or pink enamel, or a new curving pendant in similarly vivid shades.
Dzhokhadze said NeverNoT delivers “the traditional world of impeccable quality but in a super-fun and colorful way with a little twist.”
NeverNoT “Sip a Cocktail” 18-karat yellow gold, diamond and pink enamel earrings from “Show n Tell” collection
“Ready 2 Lead On” earrings in 18-karat yellow gold with green enamel from “Hide n Seek” collection
“Ready 2 Rise” ring from the “Grab n Go” collection in 18-karat yellow gold with black and green enamel, malachite and tourmaline
“Show n Tell” collection heart pendant in 18-karat yellow gold with yellow enamel and diamonds
“Ready 2 Burst” ring in 18-karat yellow gold with diamonds from the “Show n Tell” collection
“Show n Tell” pendant in 18-karat yellow gold with white diamonds and turquoise enamel. On the reverse it reads: Never Not Loved.
“Ready 2 Tease” ring from the “Hide n Seek” collection in 18-karat yellow gold with diamonds and enamel. The spinning ring shows a fig leaf on one side and the anatomy it’s covering on the other, a tongue-in-cheek nod to censorship and liberation, the brand said.
“Ready 2 Laugh” earrings from “Grab n Go” collection in 18-karat yellow gold with malachite, enamel and pink tourmalines
It’s jewelry for an “independent woman, confident in her actions and happy to buy for herself,” she said.
“We want to empower women to experiment with bright colors and fun pieces.”
In addition to fringe earrings and cocktail rings, NeverNoT’s most mature but no less amusing collection is its tongue-in-cheek nod to censorship—the fig leaf.
Called “Hide n Seek,” the collection highlights meticulously detailed enamel to illustrate the starring motif, down to the leaf’s miniscule veins.
And, because silliness reigns supreme at NeverNoT, stylish pendants and rings swivel to reveal the
Editors' Picks
Sponsored by
anatomy the fig leaf is covering up.
While NeverNoT doesn’t take itself too seriously, Dzhokhadze and her co-founders do mean business.
Retailing on average between $2,500 and $4,000, they’re already stocked at retailers like FarFetch.com, Tsum in Russia, Madlords in France and Ylang23 in the United States.
They’ll likely pick up a few more accounts at the Couture jewelry trade show this year, where they will make their debut in the Design Atelier.
Dzhokhadze said, “We have witnessed our brand growing very organically from the start. [In the future] we see it growing even more, expanding globally and working with established partners internationally.”
More on Trends
The Latest
FinancialsFeb 05, 2025
Pandora Posts Double-Digit Growth After Strong Holiday SeasonIn its full-year results, the retailer shared its 2025 outlook and an update on the global rollout of its lab-grown diamond collection.
MajorsFeb 05, 2025
DCA Promotes Kristen Scheetz to Director of Education, MembershipScheetz has been with the nonprofit since 2007.
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored GemsColored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
SourcingFeb 04, 2025
New Deal With Botswana Is Done, De Beers Confirms The agreement will allocate an increasing proportion of the country’s rough diamonds to the government of Botswana over the next decade.
Weekly QuizJan 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsFeb 04, 2025
Van Cleef & Arpels’ Astronomy-Inspired Jewelry to Land at AMNH“Cosmic Splendor: Jewelry From the Collections of Van Cleef & Arpels,” opens April 11 at the American Museum of Natural History.
SurveysFeb 04, 2025
Valentine’s Day Jewelry Spending Forecast to Hit Record High, Says NRFThose celebrating Valentine’s Day this year are expected to spend a record $27.5 billion on jewels, flowers, candy, and more.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
EditorsFeb 03, 2025
Best Jewelry Moments From the 2025 Grammy Awards From Lady Gaga’s 1930s Tiffany & Co. necklace to Taylor Swift’s “T,” Michelle Graff recaps the night’s most memorable jewelry looks.
MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid RestructuringLayoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.
EditorsFeb 03, 2025
Q&A: 5 Jewelry Designers on Shopping the 2025 Tucson Gem ShowsA group of creatives talked to Associate Editor Lauren McLemore about their approach to the annual Tucson gem, mineral, and fossil shows.
AuctionsJan 31, 2025
Elizabeth Taylor’s Diamond Bracelet Outshines Estimate at U.K. AuctionThe auction also featured the sale of a Cartier necklace made when Egyptomania was sweeping Great Britain.
CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025The “Blossom Rosette” blooms with love, beauty, and hope for the year ahead.
IndependentsJan 31, 2025
Harvey Rovinsky, Longtime Owner of Bernie Robbins Jewelers, Dies at 77Rovinsky is remembered as a great mentor who made the employees of his stores feel like family.
Events & AwardsJan 31, 2025
Facets of Fire Has a Diamond Challenge for RetailersFor every jeweler who tries their luck, the company will make a donation to Jewelers for Children.
MajorsJan 30, 2025
WJA Chapter Leaders Resign as Fallout From DEI Remarks SnowballsThe boards of at least five chapters have resigned in response to controversial statements the WJA national board president made last month.
Policies & IssuesJan 30, 2025
RJC Executive Director Melanie Grant Is Stepping Down An experienced jewelry writer and curator, Grant led the organization for two years.
CollectionsJan 30, 2025
Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. CollectionFive new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
Events & AwardsJan 30, 2025
Registration Open for Converge 2025The inaugural event is being co-hosted by the American Gem Society and the Gemological Institute of America.
MajorsJan 30, 2025
24 Karat Club of New York Elects 5 New MembersJewelers of America’s Annie Doresca and AGTA CEO John W. Ford Sr. are among the new members.
CollectionsJan 29, 2025
Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”
FinancialsJan 29, 2025
LVMH Watch, Jewelry Sales End the Year DownWatch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
MajorsJan 29, 2025
Chanel Names New General Manager of Watches, Fine Jewelry for USOlivier Kessler-Gay will take over the role on March 3.
SurveysJan 29, 2025
Consumer Confidence Slips for Second Consecutive Month It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSThe jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
SourcingJan 28, 2025
WFDB Joins Efforts to Promote Natural Diamonds With New CampaignThe “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
CollectionsJan 28, 2025
Bliss Lau Celebrates the Intricate Mosaic of Identity in New CollectionThe versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.
