Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
TrendsMar 09, 2020
Jewelry Brand to Know: NeverNoT
Bold cocktail jewels get the fine treatment in this whimsical, enamel-filled line.
NeverNoT is an exuberant new brand of fine jewelry redolent of bold, 1950s cocktail jewelry styles. Pictured is the “Chess” ring from the “Show n Tell” collection, crafted in 18-karat yellow gold with black and white enamel and blue topaz.
London—When three best friends get together to create a fine jewelry line, the result is a collection that embodies joie de vivre and has a sense of humor.
At least that’s the case for NeverNoT, the whimsical collection from Nina Dzhokhadze, Natia Chkhartishvili and Tamara Svanidze.
The friends, who all hail from Georgia in eastern Europe, connected as expats working in London in the fashion and jewelry industries, their skill sets ranging from styling to sales.
“Our shared culture taught us not to be afraid of expressing our emotions as well as to never not be passionately involved in everything we love.”
The friends launched NeverNoT—with each capital letter signifying a founder’s first name—in 2017, with Dzhokhadze managing sales and business development from London, while Chkhartishvili and Svanidze handle design and production in their native Georgia.
Out of the gate, the young brand has demonstrated a clear point of view. Their particular vein of luxury is a wholesome, Palm Springs drinks-by-the-pool variety, Retro-inspired and filled with exuberant color.
A signature style is an oversized cocktail ring shaped like an emerald-cut gemstone but crafted in 18-karat gold and turquoise, yellow, pink and black and white striped enamel.
Of the heart motif so prevalent in the fine jewelry market in the past year, NeverNoT crafts a particularly effective and original take: a bursting double outline that’s a wearable statement ring, available in gold or neon green or pink enamel, or a new curving pendant in similarly vivid shades.
Dzhokhadze said NeverNoT delivers “the traditional world of impeccable quality but in a super-fun and colorful way with a little twist.”
NeverNoT “Sip a Cocktail” 18-karat yellow gold, diamond and pink enamel earrings from “Show n Tell” collection
“Ready 2 Lead On” earrings in 18-karat yellow gold with green enamel from “Hide n Seek” collection
“Ready 2 Rise” ring from the “Grab n Go” collection in 18-karat yellow gold with black and green enamel, malachite and tourmaline
“Show n Tell” collection heart pendant in 18-karat yellow gold with yellow enamel and diamonds
“Ready 2 Burst” ring in 18-karat yellow gold with diamonds from the “Show n Tell” collection
“Show n Tell” pendant in 18-karat yellow gold with white diamonds and turquoise enamel. On the reverse it reads: Never Not Loved.
“Ready 2 Tease” ring from the “Hide n Seek” collection in 18-karat yellow gold with diamonds and enamel. The spinning ring shows a fig leaf on one side and the anatomy it’s covering on the other, a tongue-in-cheek nod to censorship and liberation, the brand said.
“Ready 2 Laugh” earrings from “Grab n Go” collection in 18-karat yellow gold with malachite, enamel and pink tourmalines
It’s jewelry for an “independent woman, confident in her actions and happy to buy for herself,” she said.
“We want to empower women to experiment with bright colors and fun pieces.”
In addition to fringe earrings and cocktail rings, NeverNoT’s most mature but no less amusing collection is its tongue-in-cheek nod to censorship—the fig leaf.
Called “Hide n Seek,” the collection highlights meticulously detailed enamel to illustrate the starring motif, down to the leaf’s miniscule veins.
And, because silliness reigns supreme at NeverNoT, stylish pendants and rings swivel to reveal the
anatomy the fig leaf is covering up.
While NeverNoT doesn’t take itself too seriously, Dzhokhadze and her co-founders do mean business.
Retailing on average between $2,500 and $4,000, they’re already stocked at retailers like FarFetch.com, Tsum in Russia, Madlords in France and Ylang23 in the United States.
They’ll likely pick up a few more accounts at the Couture jewelry trade show this year, where they will make their debut in the Design Atelier.
Dzhokhadze said, “We have witnessed our brand growing very organically from the start. [In the future] we see it growing even more, expanding globally and working with established partners internationally.”
More on Trends
The Latest
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
MajorsDec 12, 2024
Mark Henry Appoints New Director of SalesCarrie Forman joins the brand to guide it into the next phase of growth with major and independent retailers in the U.S. and abroad.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
CollectionsDec 12, 2024
The Jared Atelier x Vera Wang Collection Emphasizes EleganceThe high jewelry collection features 14 one-of-a-kind pieces, with serpent and ribbon motifs winding their way through the collection.
