Opinions
Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
Latest in Opinions
The jewelry designer discussed how she got into the jewelry industry, what she keeps in her favorite locket, and the future of her brand.
For her annual Halloween story, Associate Editor Lenore Fedow pairs fine jewelry with classic and contemporary Halloween costumes.
Editor Lauren McLemore immersed herself in New York Bridal Fashion Week to better understand the role fine jewelry plays on the big day.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
“America Telling Time: 150 Years of Bulova” dives into the watchmaker’s storied past, from its ad campaigns to the first women’s wristwatch.
Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.
‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.
Associate Editor Natalie Francisco highlights the best jewelry looks from the 76th Primetime Emmy Awards.
Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.
The actress shared her inspiration for the collection, insight into her personal style, and which jewels President Barbie would wear.
The artist opted for big yellow diamond earrings, a vintage chain, and white metals at the annual MTV awards show.
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.
Editor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
Feast your eyes on the elaborate jewels worn during the wedding celebration of Anant Ambani and Radhika Merchant.
Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
Fraser shares why she decided to shift from a direct-to-consumer retailer to a B2B technology company.
From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.
Editor-in-Chief Michelle Graff shares a rundown of the National Jeweler website’s most popular articles as we hit the halfway point of the year.
Associate Editor Lauren McLemore shares her roundup of trending designs, vendors’ top picks and the unexpected color that made a statement.
Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.
Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.
Everyday
From market analysis to emerging jewelry trends, National Jeweler’s Daily Newsletter covers the most important industry news of the day.
Subscribe