Peter Smith’s Latest Book Is Out Now
Called “The Sales Minute,” it contains 101 tips for those working in retail.

“The Sales Minute: 101 Tips for Retail Salespeople” is a companion piece for retail salespeople that provides quick tips in an easily accessible format.
They can reach for the book anytime and put the tips into practice during the course of a normal workday. Managers can also use the book for sales meetings.
In the book, Smith states the obvious—such as why smiling matters (even when you’re wearing a mask) for salespeople—as well as the less obvious, like why presenting a customer with too many options is actually a bad idea.
“The Sales Minute” is available at Barnes & Noble and Amazon, where it cracked the list of Top 100 Leadership/Training books, as well as other booksellers.
It is in paperback and priced at $16.99
“The Sales Minute” is the third book from the industry veteran and sales expert.
“Hiring Squirrels” came out in 2014, while “Sell Something” was published in 2016.
Smith also is a longtime National Jeweler contributor, writing the “Squirrel Spotting” column that focuses on sales tactics as well as general retail trends and research.
The Latest

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.


Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.






















