Trends

Meet Tiffany’s Newest Ambassadors

TrendsJun 16, 2021

Meet Tiffany’s Newest Ambassadors

They star in the newly released campaign for the “T1” collection.

From left to right: Tracee Ellis Ross, Anya Taylor-Joy and Eileen Gu are Tiffany & Co.’s new brand ambassadors. (Image courtesy of Tiffany & Co.)
New York—On Tuesday, Tiffany & Co. unveiled a new campaign across its channels for the “T1” collection.

Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China. 

“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions. 

Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats. 

Ellis Ross said in a statement from the jeweler: “Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds. 

“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”

Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”

 Related stories will be right here … 

Taylor-Joy and Gu will next appear in the Tiffany “Knot Your Typical City” campaign, also photographed in New York City by Sorrenti. It also stars male model Alton Mason. 

It will feature a new collection forthcoming this fall in the United States and globally in 2022.


Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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