WatchesJun 14, 2021
Meet TAG Heuer’s Latest Athlete AmbassadorTrendsJun 16, 2021
Meet Tiffany’s Newest Ambassadors
They star in the newly released campaign for the “T1” collection.
From left to right: Tracee Ellis Ross, Anya Taylor-Joy and Eileen Gu are Tiffany & Co.’s new brand ambassadors. (Image courtesy of Tiffany & Co.)
New York—On Tuesday, Tiffany & Co. unveiled a new campaign across its channels for the “T1” collection.
Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China.
“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions.
Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats.
Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China.
“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions.
Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats.
Ellis Ross said in a statement from the jeweler: “Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds.
“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
Related stories will be right here …
“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
Taylor-Joy and Gu will next appear in the Tiffany “Knot Your Typical City” campaign, also photographed in New York City by Sorrenti. It also stars male model Alton Mason.
It will feature a new collection forthcoming this fall in the United States and globally in 2022.
Editors' Picks
Sponsored by
More on Trends
The Latest
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
