Meet Tiffany’s Newest Ambassadors
They star in the newly released campaign for the “T1” collection.

Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China.
“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions.
Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats.
“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
Taylor-Joy and Gu will next appear in the Tiffany “Knot Your Typical City” campaign, also photographed in New York City by Sorrenti. It also stars male model Alton Mason.
It will feature a new collection forthcoming this fall in the United States and globally in 2022.
The Latest

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.


In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.