ColumnistsJun 01, 2021
The Smart Lab: How To Increase Your E-Commerce Sales for Father’s DayMajorsJun 09, 2021
How Retailers Can Benefit from Amazon’s Prime Day
An increasing number of retailers have been running promotions alongside Prime Day, according to a recent survey.
Amazon’s annual Prime Day sales event is slated for June 21-22. (Image courtesy of Amazon)
Seattle—Amazon will hold its seventh annual Prime Day sale this month, but competing sales and an incentive from the retail giant to shop small may benefit other retailers, too.
The two-day sales event, slated for June 21-22, is available exclusively to Amazon Prime members.
Amazon is kicking off the sale with several early release deals available now, including discounts on its in-house brands, like Solimo and Revly, as well as third-party products.
Shoppers can find early bird deals on Calvin Klein and Tommy Hilfiger apparel, select Xbox games, Ninja blenders, iRobot vacuums, and more.
Though Amazon doesn’t disclose its Prime Day sales numbers, it brought in an estimated $10.4 billion worldwide last year, according to Digital Commerce 360.
A survey conducted by RetailMeNot found that 81 percent of shoppers have an Amazon Prime membership, with the average consumer planning to spend $326 at Amazon on Prime Day.
Rival retailers Walmart and Target are holding their own competing sales, both starting a day earlier on June 20 and lasting longer than Prime Day.
Target’s online sales event, called Target Deal Days, will run from June 20-22. Unlike Amazon, shoppers won’t need a membership to take part in the sale.
Walmart’s event, called Deals for Days, offers online and in-store exclusive deals from June 20-23.
Shoppers are aware of the competing sales, planning to spend an average of $268 at other retailers on Prime Day.
Of those surveyed, 44 percent plan to purchase clothing, shoes, and apparel, followed by kitchen appliances (32 percent), smart home products, home décor, tablets (30 percent), and cleaning supplies (29 percent).
At-home fitness equipment (26 percent) and home office equipment (19 percent) have remained two popular categories throughout the COVID-19 pandemic.
Related stories will be right here …
The two-day sales event, slated for June 21-22, is available exclusively to Amazon Prime members.
Amazon is kicking off the sale with several early release deals available now, including discounts on its in-house brands, like Solimo and Revly, as well as third-party products.
Shoppers can find early bird deals on Calvin Klein and Tommy Hilfiger apparel, select Xbox games, Ninja blenders, iRobot vacuums, and more.
Though Amazon doesn’t disclose its Prime Day sales numbers, it brought in an estimated $10.4 billion worldwide last year, according to Digital Commerce 360.
A survey conducted by RetailMeNot found that 81 percent of shoppers have an Amazon Prime membership, with the average consumer planning to spend $326 at Amazon on Prime Day.
Rival retailers Walmart and Target are holding their own competing sales, both starting a day earlier on June 20 and lasting longer than Prime Day.
Target’s online sales event, called Target Deal Days, will run from June 20-22. Unlike Amazon, shoppers won’t need a membership to take part in the sale.
Walmart’s event, called Deals for Days, offers online and in-store exclusive deals from June 20-23.
Shoppers are aware of the competing sales, planning to spend an average of $268 at other retailers on Prime Day.
Of those surveyed, 44 percent plan to purchase clothing, shoes, and apparel, followed by kitchen appliances (32 percent), smart home products, home décor, tablets (30 percent), and cleaning supplies (29 percent).
At-home fitness equipment (26 percent) and home office equipment (19 percent) have remained two popular categories throughout the COVID-19 pandemic.
Retailers are cashing in on the momentum surrounding the shopping holiday, with more than 350 retailers promoting alongside Prime Day in 2020, 17 percent more than in 2019, according to the RetailMeNot survey.
Small businesses may be able to get in on the action as well.
The retail giant has once again incorporated a small business promotion into this year’s event.
From now through June 20, Amazon will offer Prime members a $10 credit to use on Prime Day when they spend $10 on items sold by select small businesses via Amazon.
This also includes select products from Amazon Handmade, its marketplace for handmade goods, and Amazon Launchpad, a program designed for start-up companies.
Funded by a $100 million small business investment, the promotion looks to connect shoppers to small businesses.
From June 7 to Prime Day, U.S. customers with an Amazon Prime Rewards Visa card and Amazon Prime store card holders with an eligible Prime membership will earn 10 percent back in rewards on select purchases from small businesses.
Though Prime Day is mainly an online event, the sale will expand to Amazon’s physical retail locations, with deals available at Whole Foods Market, Amazon 4-star, Amazon Books, Amazon Pop Up, Amazon Go, and Amazon Fresh.
In celebration of the annual event, music stars like Billie Eilish, H.E.R., and Kid Cudi will star in a Prime Day Show, a three-part immersive musical event presented by Amazon Music.
Set to premiere on June 17, the show will be available to all customers, with or without a Prime membership, for 30 days.
More on Majors
The Latest
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
