How Retailers Can Benefit from Amazon’s Prime Day
An increasing number of retailers have been running promotions alongside Prime Day, according to a recent survey.
The two-day sales event, slated for June 21-22, is available exclusively to Amazon Prime members.
Amazon is kicking off the sale with several early release deals available now, including discounts on its in-house brands, like Solimo and Revly, as well as third-party products.
Shoppers can find early bird deals on Calvin Klein and Tommy Hilfiger apparel, select Xbox games, Ninja blenders, iRobot vacuums, and more.
Though Amazon doesn’t disclose its Prime Day sales numbers, it brought in an estimated $10.4 billion worldwide last year, according to Digital Commerce 360.
A survey conducted by RetailMeNot found that 81 percent of shoppers have an Amazon Prime membership, with the average consumer planning to spend $326 at Amazon on Prime Day.
Rival retailers Walmart and Target are holding their own competing sales, both starting a day earlier on June 20 and lasting longer than Prime Day.
Target’s online sales event, called Target Deal Days, will run from June 20-22. Unlike Amazon, shoppers won’t need a membership to take part in the sale.
Walmart’s event, called Deals for Days, offers online and in-store exclusive deals from June 20-23.
Shoppers are aware of the competing sales, planning to spend an average of $268 at other retailers on Prime Day.
Of those surveyed, 44 percent plan to purchase clothing, shoes, and apparel, followed by kitchen appliances (32 percent), smart home products, home décor, tablets (30 percent), and cleaning supplies (29 percent).
At-home fitness equipment (26 percent) and home office equipment (19 percent) have remained two popular categories throughout the COVID-19 pandemic.
Retailers are cashing in on the momentum surrounding the shopping holiday, with more than 350 retailers promoting alongside Prime Day in 2020, 17 percent more than in 2019, according to the RetailMeNot survey.
Small businesses may be able to get in on the action as well.
The retail giant has once again incorporated a small business promotion into this year’s event.
From now through June 20, Amazon will offer Prime members a $10 credit to use on Prime Day when they spend $10 on items sold by select small businesses via Amazon.
This also includes select products from Amazon Handmade, its marketplace for handmade goods, and Amazon Launchpad, a program designed for start-up companies.
Funded by a $100 million small business investment, the promotion looks to connect shoppers to small businesses.
From June 7 to Prime Day, U.S. customers with an Amazon Prime Rewards Visa card and Amazon Prime store card holders with an eligible Prime membership will earn 10 percent back in rewards on select purchases from small businesses.
Though Prime Day is mainly an online event, the sale will expand to Amazon’s physical retail locations, with deals available at Whole Foods Market, Amazon 4-star, Amazon Books, Amazon Pop Up, Amazon Go, and Amazon Fresh.
In celebration of the annual event, music stars like Billie Eilish, H.E.R., and Kid Cudi will star in a Prime Day Show, a three-part immersive musical event presented by Amazon Music.
Set to premiere on June 17, the show will be available to all customers, with or without a Prime membership, for 30 days.
The Latest
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."