Majors

BriteCo Rewards Program Turns Appraisals into Gift Cards

MajorsMay 19, 2021

BriteCo Rewards Program Turns Appraisals into Gift Cards

Jewelers can earn points for every completed appraisal, then redeem them for a gift card.

BriteCo’s new rewards program lets jewelers earn points for every appraisal, which can be redeemed for gift cards to Apple, Starbucks, and more.
Evanston, Ill.—BriteCo is encouraging jewelers to use its appraisal program with the launch of a new rewards system.

The jewelry insurance company’s new program, BriteCo Rewards, lets its jeweler partners earn points for completed appraisals.

The points can then be redeemed for digital gift cards from several retailers, including Apple, Target, Best Buy, and Starbucks, or for a Mastercard gift card.

“One of the hallmarks of our BriteCo mission has always been finding ways to make appraisals more fun,” said Dustin Lemick, BriteCo founder and CEO, in a press release about the program.

“Creating a points-based rewards program was the logical next step to add value and reward our jeweler partners.”

The BriteCo Appraisal Management System is a free, cloud-based software tool to help retail jewelers provide professional appraisals to their customers.

When users log into the BriteCo Appraisal Management System, there is now a “Rewards” tab where they can see their current points balance and available rewards.

To celebrate its launch, users can earn double the points with every finalized customer appraisal from now until June 13.

For more information about the program, visit the BriteCo website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
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