Independents

4 Reasons You Need This Program for Mother’s Day

Brought to you by

4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

Brought To You By Jewelers Mutual Group


Mother’s Day is May 9, and the weeks leading up to it will be some of your busiest until the end of the year holiday shopping rush. Have you started preparing your business yet?

Consider how important this year’s holiday will be to many, both inside and outside the industry. Given how challenging and emotional the past year has been, any opportunity to celebrate and honor loved ones is well worth a sizeable investment.

If you were curious, according to the National Retail Federation, 8 out of every 10 consumers will celebrate Mother’s Day this year. 

This means promotions, sales and a unique store atmosphere will all need to be used by retailers to lure in shoppers. But an under-the-radar option that checks off many boxes when it comes to generating additional revenue and engaging your customers remains: 

A maintenance plan that extends beyond a typical manufacturer’s warranty. 

One of the leading options in the industry is JM™ Care Plan, a product brought to you by the experts at Jewelers Mutual® Group. They have crafted and continue to perfect a care plan that is easy for you to administer, provides a financial boost and is something your customers will appreciate.

Take manufacturer warranties to the next level with JM Care Plan.
Take manufacturer warranties to the next level with JM Care Plan.

Here are four reasons you need it to make the most of the Mother’s Day shopping boom.

Customer Loyalty

Every care plan sold to a customer is an additional customer that will come back to your store for jewelry care and claims. Along with this, your customers will be worry-free knowing their jewelry is covered from damage caused by normal wear while looking like new.*

Increases Sales

Increase your average sale without a significant investment in your inventory. Offering a lifetime or three-year plan adds bottom-line profit to every eligible sale you make. Plus, you’ll be equipped with marketing and sales tools to generate additional revenue. 

Keeps You Ahead of the Competition

Selling maintenance plans helps your business compete in a crowded industry. However, selling a JM Care Plan goes further by providing brand recognition of an industry leader like Jewelers Mutual Group. It also provides your customers with nationwide jewelry coverage, something many of your competitors will not be able to promote.

Convenience Factor

A quick, easy and no-fault claim process makes jewelry or watch repair or replacement as easy as possible for you and your customers. No out-of-pocket expenses are expected from your customers or your business making things that much simpler.

Because it’s not insurance, you and your sales associates can offer JM Care Plan directly to your customers this Mother’s Day and beyond.

Visit JewelersMutual.com/jeweler-care-plan to learn more about what the care plans cover, how repairs work and available tools to support your sales efforts. 

*Exclusions and limitations apply. For specific plan details, refer to the Terms and Conditions.



The Latest

TechnologyJun 21, 2021
GemFind Partners with Messaging Platform Podium

The new partnership lets jewelry retailers connect with customers via chat.

WatchesJun 21, 2021
Pre-Owned Luxury Watch Market Growing Quickly, Says McKinsey

A new report outlines the customers most likely to buy a secondhand watch, the most popular brands, and more.

SourcingJun 21, 2021
Petra Puts 39-Carat Blue Diamond Up for Sale

The stone, which is similar to the rough diamond that produced the “Blue Moon of Josephine,” is expected to sell for upward of $50 million.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

Events & AwardsJun 21, 2021
See a Preview of the Vintage Jewelry Design Exhibition Coming Stateside

“Simply Brilliant: Artist-Jewelers of the 1960s and 1970s” is headed to the Cincinnati Art Museum this fall.

Weekly QuizMay 20, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of June 14-18, 2021.
Take the Quiz
Recorded WebinarsJun 18, 2021
Watch: How to Ace the Branding Game

Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.

FinancialsJun 18, 2021
Jewelry Sales Surge in May, Says Mastercard

U.S. jewelry sales were up more than 200 percent year-over-year in May while also exceeding pre-pandemic levels.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

CollectionsJun 18, 2021
Foundrae Has an Epic Charitable Giveaway in Honor of Juneteenth

All proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.

×