EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
IndependentsMar 22, 2021
Shaftel Diamonds Opens New Showroom
The family-owned jeweler cut the ribbon on a 3,500-square-foot space in Houston, featuring a coffee lounge and outdoor seating.
Shaftel Diamonds is a family-owned-and-operated jeweler based in Houston, Texas. It just opened its new 3,500-square-foot showroom.
Houston—Shaftel Diamonds recently cut the ribbon on a brand-new showroom.
The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.
The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.
The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.
“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.
The jeweler specializes in engagement rings, diamonds, and colored gemstones.
Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.
Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.
The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.
The Shaftel family is involved in nearly every aspect of the business.
Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.
Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.
For more information about Shaftel Diamonds, visit the company’s website.
The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.
The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.
The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.
Leah Shaftel, Gaby Shaftel, Danny Shaftel, and Keith Shaftel, alongside employees Meaghan Gorman and Elissa Solis. The Shaftel family fills many roles at the jeweler.
“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.
The jeweler specializes in engagement rings, diamonds, and colored gemstones.
Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.
Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.
The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.
The Shaftel family is involved in nearly every aspect of the business.
Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.
Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.
For more information about Shaftel Diamonds, visit the company’s website.
More on Independents
The Latest
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
