SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
IndependentsMar 22, 2021
Shaftel Diamonds Opens New Showroom
The family-owned jeweler cut the ribbon on a 3,500-square-foot space in Houston, featuring a coffee lounge and outdoor seating.
Shaftel Diamonds is a family-owned-and-operated jeweler based in Houston, Texas. It just opened its new 3,500-square-foot showroom.
Houston—Shaftel Diamonds recently cut the ribbon on a brand-new showroom.
The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.
The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.
The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.
“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.
The jeweler specializes in engagement rings, diamonds, and colored gemstones.
Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.
Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.
The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.
The Shaftel family is involved in nearly every aspect of the business.
Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.
Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.
For more information about Shaftel Diamonds, visit the company’s website.
The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.
The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.
The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.
Leah Shaftel, Gaby Shaftel, Danny Shaftel, and Keith Shaftel, alongside employees Meaghan Gorman and Elissa Solis. The Shaftel family fills many roles at the jeweler.
“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.
The jeweler specializes in engagement rings, diamonds, and colored gemstones.
Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.
Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.
The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.
The Shaftel family is involved in nearly every aspect of the business.
Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.
Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.
For more information about Shaftel Diamonds, visit the company’s website.
More on Independents
The Latest
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
