MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
IndependentsMar 22, 2021
Shaftel Diamonds Opens New Showroom
The family-owned jeweler cut the ribbon on a 3,500-square-foot space in Houston, featuring a coffee lounge and outdoor seating.
Shaftel Diamonds is a family-owned-and-operated jeweler based in Houston, Texas. It just opened its new 3,500-square-foot showroom.
Houston—Shaftel Diamonds recently cut the ribbon on a brand-new showroom.
The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.
The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.
The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.
“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.
The jeweler specializes in engagement rings, diamonds, and colored gemstones.
Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.
Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.
The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.
The Shaftel family is involved in nearly every aspect of the business.
Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.
Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.
For more information about Shaftel Diamonds, visit the company’s website.
The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.
The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.
The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.
Leah Shaftel, Gaby Shaftel, Danny Shaftel, and Keith Shaftel, alongside employees Meaghan Gorman and Elissa Solis. The Shaftel family fills many roles at the jeweler.
“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.
The jeweler specializes in engagement rings, diamonds, and colored gemstones.
Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.
Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.
The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.
The Shaftel family is involved in nearly every aspect of the business.
Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.
Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.
For more information about Shaftel Diamonds, visit the company’s website.
More on Independents
The Latest
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
