The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
Chris Hemsworth Now an Ambassador for TAG
The watch brand also announced that an ad campaign featuring the Australian actor, who was named People’s Sexiest Man Alive last year, will launch later this month.
La Chaux-de-Fonds, Switzerland--Australian actor Chris Hemsworth, who has starred in movies including Thor and Snow White and the Huntsman, is TAG Heuer’s newest brand ambassador.
An international advertising campaign featuring Hemsworth will begin running just before Christmas, with the actor wearing the brand’s Carrera Heuer-01 in-house chronograph.
TAG Heuer said its relationship with Hemsworth was strengthened due to the film Rush, which was released in 2013 and stars Hemsworth as Formula 1 driver James Hunt. TAG Heuer was a partner of the movie.
“It was also a natural choice for TAG Heuer to have an Australian as an international ambassador, as the Swiss watch brand has a strong historic presence in the country,” the company said.
Hemsworth, who appears in the upcoming films In the Heart of the Sea and the remake of Ghostbusters and was named the “Sexiest Man Alive” by People magazine last year, joins fellow ambassadors Tom Brady, quarterback of the New England Patriots, and actress and model Cara Delevingne.
The Latest

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.


Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.