AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingDec 06, 2019
On Netflix, Diamonds Are ‘Explained’
The popular gemstones are one of the topics explored in the second season of the Vox-produced documentary series.
A screenshot from “Diamonds” the season finale of the second season of “Explained,” the Vox-produced documentary series available on Netflix. (Photo courtesy of Netflix)
New York—Diamonds are the topic of an episode of “Explained,” a Vox-produced documentary series that just wrapped up its second season on Netflix.
The 23-minute episode, which aired Nov. 28, features familiar faces, including Alrosa North America President Rebecca Foerster and industry analyst Paul Zimnisky, and aims to answer the question, why do people like diamonds so much?
“Diamonds, Explained” begins with the scientific, noting that diamonds form deeper in the earth than other gemstones, at depths where the pressure reaches five to six gigapascals. (The pascal is a unit scientists use to measure pressure.)
RELATED CONTENT — Going Deep: What the GIA Just Learned About Blue DiamondsKaren Smit, a research scientist at GIA’s New York lab who’s featured in the show, described the pressure under which diamonds form using this analogy: “If you think of 80 elephants standing on your big toe, that is the pressure that is equivalent to five to six gigapascals.”
It also notes that the oldest diamonds, which formed 3.5 billion years ago, pre-date life on earth.
The show then moves into the history of diamonds as adornment, from crowns to pins to rings, including the diamond ring Archduke Maxmilian of Austria gave Mary of Burgundy when they got married in 1477.
It runs through the history of De Beers, beginning with its monopoly days and the introduction of “A Diamond Is Forever,” penned by copywriter Mary Frances Gerety, to stoke demand for diamonds by casting them as the stone of choice for engagement rings.
Named by AdAge as the top advertising slogan of the 20th century, the uber-successful marketing campaign precipitated the meteoric rise of the diamond’s use in engagement rings.
According to the documentary, around 10 percent of American brides would have gotten a diamond engagement ring in 1939. Today, that number is 85 to 90 percent.
WATCH: The Trailer for ‘Explained’ Season 2
{youtube}7DT6kyG7c-I{/youtube}
“Diamonds, Explained” also delves into lab-grown diamonds, interviewing Ada Diamonds founder Jason Payne, and mentioning De Beers’ pivot to selling the man-made stones with the launch of Lightbox.
“Explained” is produced by news website Vox, a property of Vox Media, whose portfolio includes New York magazine, Grub Street and Recode.
Other topics explored in the second season include the booming number of billionaires, the allure of cults and the rise of athleisure as acceptable everyday fashion.
More on Sourcing
The Latest
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
