MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesMajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch
The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
A selection of necklaces from the "Braeve" collection, an offering that Cast developed in partnership with actress Issa Rae last year. The jewelry company, launched in 2021, has closed its stores and website.
New York—Jewelry company Cast has closed, for now.
The announcement, which now appears on the Cast website, came via a video by Rachel Skelly, co-founder and chief creative of Cast, that was posted to the brand’s Instagram page last week.
“Sadly, after a chapter of incredible growth, we faced the same headwinds so many early-stage brands are navigating—especially in times as unpredictable as these,” the caption reads.
“Ultimately, the very hard decision was made to wind the company down.”
However, the brand will relaunch, said Skelly.
Skelly also announced in the video that she was able to “reacquire” all creative properties of Cast. This includes all of its intellectual property, patents, and trademarks.
The startup venture, launched in 2021, was co-founded by entrepreneurs Skelly, formerly vice president of creative for Olly vitamins and Plum Organics baby food, and Eric Ryan, founder of Olly, Method, and Unilever-owned Welly bandages.
Skelly told National Jeweler she "acquired the brand on [her] own and will be relaunching Cast as a new entity.”
Previously, the company offered collections exclusive to the platform, developed by Skelly in collaboration with partners like Francesca Villa, Kristy Ford, and Alice Cicolini.
The brand has also partnered with celebrities, including actresses Issa Rae and Eva Mendes, on collaborative collections.
The jewelry was shoppable online, in Cast’s Bay Area boutiques, and at select Nordstrom stores.
Skelly is already planning out how to “recast things,” according to the Instagram post.
“It’ll be a little bit different. It’ll still be that artful jewelry that you all love, a lot of our favorites, some new takes on favorites and obviously some new things,” she said in the video.
Regarding the timing of the new launch, Skelly told National Jeweler, “I have a lot of work to do, but I’m dreaming of being back in some capacity by the end of the year.”
Related stories will be right here …
The announcement, which now appears on the Cast website, came via a video by Rachel Skelly, co-founder and chief creative of Cast, that was posted to the brand’s Instagram page last week.
“Sadly, after a chapter of incredible growth, we faced the same headwinds so many early-stage brands are navigating—especially in times as unpredictable as these,” the caption reads.
“Ultimately, the very hard decision was made to wind the company down.”
However, the brand will relaunch, said Skelly.
Skelly also announced in the video that she was able to “reacquire” all creative properties of Cast. This includes all of its intellectual property, patents, and trademarks.
The startup venture, launched in 2021, was co-founded by entrepreneurs Skelly, formerly vice president of creative for Olly vitamins and Plum Organics baby food, and Eric Ryan, founder of Olly, Method, and Unilever-owned Welly bandages.
Skelly told National Jeweler she "acquired the brand on [her] own and will be relaunching Cast as a new entity.”
Previously, the company offered collections exclusive to the platform, developed by Skelly in collaboration with partners like Francesca Villa, Kristy Ford, and Alice Cicolini.
The brand has also partnered with celebrities, including actresses Issa Rae and Eva Mendes, on collaborative collections.
The jewelry was shoppable online, in Cast’s Bay Area boutiques, and at select Nordstrom stores.
Skelly is already planning out how to “recast things,” according to the Instagram post.
“It’ll be a little bit different. It’ll still be that artful jewelry that you all love, a lot of our favorites, some new takes on favorites and obviously some new things,” she said in the video.
Regarding the timing of the new launch, Skelly told National Jeweler, “I have a lot of work to do, but I’m dreaming of being back in some capacity by the end of the year.”
More on Majors
The Latest
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
Weekly QuizAug 29, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
IndependentsAug 26, 2025
Hinkamp Jewelers Celebrates 70 YearsThe family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.
ColumnistsAug 26, 2025
Back to School, Back to Style: Why August is Prime Time for Self-GiftingIn his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
CollectionsAug 25, 2025
Tennis Star Madison Keys Has the Perfect Necklace for the US OpenThe Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.
TrendsAug 25, 2025
Amanda’s Style File: That’s a WrapWrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.
