Policies & Issues

All Retailers Should Adopt Mask Policy, Says NRF

Policies & IssuesJul 16, 2020

All Retailers Should Adopt Mask Policy, Says NRF

The call follows mega-retailer Walmart implementing a mask mandate in its stores.

20200716_Walmart_associate.jpg
A Walmart employee wipes down a register while wearing a mask. The retailer will soon require masks to be worn in its stores, a policy the National Retail Federation said more retailers should implement. (Image courtesy of Walmart)

Washington, D.C.—The National Retail Federation is calling on all retailers to implement a policy requiring customers to wear face masks while in stores.

The news follows Walmart’s announcement it would adopt a mask policy as of July 20 throughout its more than 5,000 locations.

The retailer has created a new position of “health ambassador” to enforce the policy, stationing employees near the entrance to remind customers of the new policy.

Other major retailers requiring masks include Starbucks, Best Buy, Apple and Costco.

“Workers serving customers should not have to make a critical decision as to whether they should risk exposure to infection or lose their jobs because a minority of people refuse to wear masks in order to help stop the spread of the deadly coronavirus,” the NRF said in a press release.

It noted stores are private businesses and can adopt policies permitted by law for the health and safety of its customers and employees.

“Shopping in a store is a privilege, not a right. If a customer refuses to adhere to store policies, they are putting employees and other customers at undue risk.”

The association, alongside the U.S. Chamber of Commerce, the Business Roundtable and other industry groups, cosigned a letter sent to President Donald Trump, Vice President Mike Pence and U.S. governors earlier this month calling for a national mask standard.

The Retail Industry Leaders Association, which represents Target, Home Depot and other major retailers, sent a similar letter earlier this month to the National Governors Association, stressing the need for a “uniform approach” to safety measures, like wearing masks and social distancing.

The RILA’s letter highlighted the “troubling incidents” on social media involving “aggressive customers” refusing to wear masks.

“Despite compliance from the majority of Americans, retailers are alarmed with the instances of hostility and violence front-line employees are experiencing by a vocal minority of customers who are under the misguided impression that wearing a mask is a violation of their civil liberties,” the organization said.

The RILA stated store employees should not be the ones primarily responsible for enforcing mask mandates and added retailers shouldn’t be fined for a customer’s non-compliance.

Only some states have universal mask mandates, including New York, California, Connecticut, and Washington, but the list has been gradually expanding.

Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Romanov Sapphire
AuctionsNov 13, 2026
Historic ‘Romanov Sapphire’ Achieves $4.9M at Sotheby’s

The 197-carat Russian Crown jewel was the leading lot of Sotheby's white-glove Royal & Noble Jewels sale this week.

Maison Marcelle Équation Bracelet
CollectionsNov 13, 2026
Maison Marcelle’s Bracelet Flows Like Fabric

The “Équation” bracelet, our Piece of the Week, was built via 24 gold modules assembled into a piece that feels like fabric on the wrist.

Alter’s Gem Jewelry in Beaumont Texas
IndependentsNov 13, 2026
Texas Jeweler to Close After 111 Years

Alter’s Gem Jewelry in Beaumont, Texas, is closing as Brian and Lori Alter retire to spend more time with family.

dsf antique jewelry ceylon intaglio sapphire .jpg
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare Discoveries

With over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.

Christine Olowonira, K. Angelo Jones, Ivi Kyratzi, Aaron Mak, and Haley Kim
Events & AwardsNov 13, 2026
Tiffany & Co., CFDA Unveil Second Jewelry Designer Award Finalists

Five finalists have been chosen for the Tiffany & Co. x CFDA Jewelry Designer Award’s second cycle.

Weekly QuizNov 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of a gavel
CrimeNov 12, 2026
1 of 7 Men Charged in $100M Brinks Heist to Plead Guilty

Three of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.

Bulgari Pink diamond
AuctionsNov 12, 2026
24-Carat ‘Bulgari Pink’ Diamond Sells for $14.8M

Unseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Zadok Jewelers Rolex showroom in Austin Texas
WatchesNov 12, 2026
Zadok Jewelers Now Offers Certified Pre-Owned Rolex Watches

The curated selection is available online and at its showroom in Austin, Texas.

Greenberg’s Jewelers family group photo
IndependentsNov 12, 2026
Greenberg’s Jewelers Welcomes New Fourth-Generation Members

The next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.

GIA pink CVD diamond
Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look Natural

The 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.

Screenshot of Botswana President Duma Boko during 2026 State of Nation address
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says

If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?

An incorrect AI-generated ad or product description can cost your store valuable consumer trust.

Gem Awards Gala 2026
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award Nominees

These nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.

Stock image of crime scene tape
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion

The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.

Tourmaline inclusion in muscovite mica
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ Inclusions

GIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.

 Bibi van der Velden Eclipse Campaign Imagery
CollectionsNov 09, 2026
Bibi van der Velden’s Alligators Become High Jewelry

The “Eclipse” collection, the brand’s first high jewelry line, centers its alligator motif in diamond and spinel jewels.

Daughters of the Deep indicolite earrings
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking About

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Pat Pruitt Dragonfly Earrings
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election Night

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy