We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
All Retailers Should Adopt Mask Policy, Says NRF
The call follows mega-retailer Walmart implementing a mask mandate in its stores.

Washington, D.C.—The National Retail Federation is calling on all retailers to implement a policy requiring customers to wear face masks while in stores.
The news follows Walmart’s announcement it would adopt a mask policy as of July 20 throughout its more than 5,000 locations.
The retailer has created a new position of “health ambassador” to enforce the policy, stationing employees near the entrance to remind customers of the new policy.
Other major retailers requiring masks include Starbucks, Best Buy, Apple and Costco.
“Workers serving customers should not have to make a critical decision as to whether they should risk exposure to infection or lose their jobs because a minority of people refuse to wear masks in order to help stop the spread of the deadly coronavirus,” the NRF said in a press release.
It noted stores are private businesses and can adopt policies permitted by law for the health and safety of its customers and employees.
“Shopping in a store is a privilege, not a right. If a customer refuses to adhere to store policies, they are putting employees and other customers at undue risk.”
The association, alongside the U.S. Chamber of Commerce, the Business Roundtable and other industry groups, cosigned a letter sent to President Donald Trump, Vice President Mike Pence and U.S. governors earlier this month calling for a national mask standard.
The Retail Industry Leaders Association, which represents Target, Home Depot and other major retailers, sent a similar letter earlier this month to the National Governors Association, stressing the need for a “uniform approach” to safety measures, like wearing masks and social distancing.
The RILA’s letter highlighted the “troubling incidents” on social media involving “aggressive customers” refusing to wear masks.
“Despite compliance from the majority of Americans, retailers are alarmed with the instances of hostility and violence front-line employees are experiencing by a vocal minority of customers who are under the misguided impression that wearing a mask is a violation of their civil liberties,” the organization said.
The RILA stated store employees should not be the ones primarily responsible for enforcing mask mandates and added retailers shouldn’t be fined for a customer’s non-compliance.
Only some states have universal mask mandates, including New York, California, Connecticut, and Washington, but the list has been gradually expanding.
The Latest

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.


The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

JVC also announced the election of five new board members.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

The show will be held March 26-30 at the Miami Beach Convention Center.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.





















