EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
MajorsMar 30, 2020
Pandora Bolsters Marketing Team Amid Reorganization
The Danish jeweler added three new members to its marketing team as parts of its multipart strategic reorganization.
Pandora added (from left) Frederique “Fred” Gouzard, Raul Duque Ruiz and Susanne Jul Jakobsen to its marketing team.
Copenhagen, Denmark—Pandora added three new faces to its marketing team as part of its multipronged strategic reorganization, announced earlier this month.
The reorganization plans included closing its regional offices, bolstering retail skills, strengthening tech and data analytics capabilities and separating old business from newer ventures.
To achieve the latter, the jeweler set up two global business units, one to oversee core products, like its Moments collection of bracelets and charms, as well as collaborations, and the other to oversee style, newer products, and innovation.
Marketing executive Frederique “Fred” Gouzard will lead the Moments Global Business Unit.
Based in Paris, Gouzard has worked in luxury and beauty and personal care for De Beers Diamond Jewellers, Colgate-Palmolive, Johnson & Johnson and Coty.
Brand management executive Raul Duque Ruiz, based in Switzerland, will lead the Style Global Business Unit.
He has more than 15 years of brand and category management experience, previously serving as the global associate brand director at consumer products giant Procter & Gamble, working with luxury brands like Dolce & Gabbana and Gucci.
The two will join the company May 4 and report to Carla Liuni, the newly appointed chief marketing officer and former Bulgari executive who started at Pandora March 20.
The new setup is expected to “offer more impactful products and marketing concepts and a more consistent consumer experience across markets,” said Pandora in a press release announcing the reorganization.
Pandora chose Susanne Jul Jakobsen, an internal candidate based in Denmark who has worked with the company for nine years, to take on the role of vice president of the global business unit end-to-end process.
She is currently the vice president of product management, group product at Pandora. Previously, she worked with Danish porcelain manufacturer Royal Copenhagen and was a commercial officer with the Royal Danish Embassy.
She will work alongside the aforementioned new hires, reporting to CMO Liuni, beginning April 1, with a staggered start in May when she returns from maternity leave, said Pandora.
“Our new joiners are talented global marketeers and we are confident their valuable insights and experience will be a huge asset in setting this new direction,” said Liuni.
Pandora also recently appointed former H&M executive Martino Pessina as its first chief commercial officer and Erik Schmidt as its chief human resources officer.
Its U.S. stores are temporarily closed in light of coronavirus concerns, as well as stores in Italy, Spain, Germany and France, while its stores in China have reopened with traffic slowly improving, the company said.
More on Majors
The Latest
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
