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EditorsOct 16, 2007
Manfredi, a refuge in Manhattan
Coming from California, I'm used to even the fanciest stores maintaining a laid-back feel, and now that I live in the Williamsburg district of Brooklyn, I find the stores have a similar quality. But when I head to Manhattan's Upper...
Coming from California, I'm used to even the fanciest stores maintaining a laid-back feel, and now that I live in the Williamsburg district of Brooklyn, I find the stores have a similar quality. But when I head to Manhattan's Upper East Side, it's another story—I feel out of my element amongst modern-day chic. But Manfredi's new New York City flagship store on Park Avenue, wedged between 57th and 58th Streets, reveals a cozy atmosphere that is easy to relax in. The store even has a guest book.
While the fine-jewelry store is very chic, fitting with the company it keeps, it's also very comfortable, exuding a ski lodge mixed with an upscale lounge feel. The lighting is soft as is the music (think Norah Jones). The store also uses a mixture of interesting materials to generate this cozy feeling; for example, the floor is made of both stone and leather.
It's not so surprising that the store employs different materials in its design since jewelry designer Giulio Manfredi is known to mix the type of gold used in his pieces. The cuts and shapes of the stones are eclectic too, as are the chains, with many pieces reflecting movement.
Luxury jewelry stores could just be the latest place to relax if they follow Manfredi's example. Watch out Starbucks.
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