Majors

What Holiday Hiring Says About the Season Ahead

MajorsOct 10, 2017

What Holiday Hiring Says About the Season Ahead

Plus, five tips for independent jewelers looking to add help this holiday season.

2017_Macys-Fla.jpg
Macy’s said it would hire 80,000 holiday workers this year, down from the 83,000 it employed seasonally in 2016, but would allocate a larger number to direct-to-consumer fulfillment facilities. Pictured here is the Macy’s store in West Palm Beach, Florida.

New York--Predictions for the 2017 holiday season are rolling in, giving some indication of how much consumers are expected to spend in November and December.

Deloitte is predicting retail holiday sales to increase by between 4 to 4. 5 percent over last year, while its forecast for e-commerce growth is an increase in the range of 18 to 21 percent.

Meanwhile, the NRF said last week that it expects holiday retail sales in November and December, excluding automobiles, gasoline and restaurants, to increase between 3.6 and 4 percent.

Aside from predictions, one of the most telling signs of holiday success (or failure) to come is the major retailers’ holiday hiring plans: how many seasonal workers they plan to add, and how that compares with last year.

Global outplacement consultancy Challenger, Gray & Christmas Inc. said that seasonal retail employment during the last three months of 2016 was up by 641,000, the lowest number since 2009 and almost 10 percent lower than the prior year, according to the Bureau of Labor Statistics.

But Challenger, Gray & Christmas said that there could be high demand for seasonal jobs this year: “The competition among major big-box retailers will incentivize consumers to spend more this holiday season. These stores will need to add staff in order to meet demand,” CEO John Challenger said in a press release.

The NRF said during its holiday conference call last week that it expects retailers to hire between 500,000 and 550,000 temporary workers this holiday season, down from last year’s 575,000.

(The NRF did note, however, that it relies on data from government sources, which covers primarily hires for physical stores and hasn’t been updated to reflect the changes in the industry, especially in regards to hires for distribution, warehousing, logistics and more.)

Meanwhile, announcements from the majors on their holiday plans are coming in, offering a look at how they’re actually feeling about the upcoming season, and it’s a mixed bag.

Here’s what a few of them are doing this year.

Target is hiring 100,000 new employees for the 2017 holiday season to fulfill a variety of roles, including in-store help and fulfilling online orders at stores as it expands order pick-up and ship-from-store capabilities, a large jump from the 70,000 it hired last year.

The retailer also specified that 4,500 of the open positions would be reserved for the distribution and fulfillment centers, which is down

from the 7,500 positions it dedicated to such roles in 2016.

Macy’s announced plans to hire 80,000 seasonal employees for positions at its Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers across the country, slightly less than the 83,000 it hired last year.

The retailer specified that 18,000 of those seasonal positions will be based in direct-to-consumer fulfillment facilities to support sales generated by the company’s omnichannel business (an increase of 3,000 compared with last year) and approximately 1,000 hired for customer service roles via phone, email and chat.

JC Penney is planning to hire more than 40,000 seasonal workers this year, which is comparable to what it did last year. The positions will be available in stores, at JCPenney.com facilities and customer care centers across the country.

Walmart, meanwhile, said it is taking the same approach as last year. Rather than hiring new seasonal workers, it instead will offer the extra hours to its current associates.

The extra hours will staff traditional roles for the retailer, like cashier and stocker, as well as newly created “technology-powered positions,” like personal shoppers and pickup associates. Walmart also will bringing back the Holiday Helper program to help customers get through stores faster and will be increasing the number of helpers in each store this year.

Kohl’s is not releasing any specific numbers on its holiday hiring, saying only that it will vary by location and that it expects hiring to be at similar levels as in recent years. In 2016, the company hired about 69,000 and the year before that it was 67,000.

A spokesperson for Sears Holdings told National Jeweler the same thing, noting that each Sears and Kmart store bases its hiring on its own needs and that they can’t provide specific projections on hiring for 2017.

Amazon has not yet announced its plans for the holidays.

Independent Hiring
As independent jewelry retailers also start looking to add seasonal help, Jewelers Mutual offered the following tips to make sure the right people are employed.

1. Check with the U.S. Department of Labor to determine any specific laws that might apply in each individual state. Also, remember that seasonal employees still fall under many federal laws, and business owners must comply with the Fair Labor Standards Act, which includes things like requirements for overtime pay, ADA laws and anti-discrimination.

2. Keep appropriate records of wages and hours at all times. Written company policies, include break policies, work hours and pay, should be provided to all seasonal employees.

3. Take the same steps as when hiring a full-time employee; if there is a formal vetting policy, that shouldn’t change when hiring a seasonal employee.

4. Make sure the store and the employee mutually agrees upon the term of this employment, and communicate the relationship is “at-will.” This should be in writing, and the employee needs to sign the document.

5. Make time to train all new employees on the ins and outs of the business. Even though they might be seasonal, the store wants to put its best foot forward when dealing with every customer.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Weekly QuizJul 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Hand holding a gas pump
SurveysJul 01, 2026
Consumer Confidence Ticks Up in June

Falling oil prices were a factor in the slight month-over-month improvement.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Rio Grande Millgrain Wedding band and Round Diamond Engagement Ring
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal Collection

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

Rockefeller Center Rink Rolex Clock
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

Kristen Cannon
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

G Shock Pokemon watch in Pokeball
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch

The new watch commemorates Pokémon’s 30th anniversary.

Jade Ruzzo Lady Collection Compact Mirror Necklace
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a Lady

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

Blue Nile Montana sapphire jewelry
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire Collection

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

American Gem Society
GradingJun 30, 2026
AGS Opens 2026 Recertification Exam

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

Briony Raymond Carousel Collection Campaign Imagery
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard Stones

The new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.

Lee Michaels Fine Jewelry Ridgeland Mississippi exterior
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi Flagship

Lee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.

Sean Milliner
GradingJun 29, 2026
National Rarities Announces New Gemology Manager

Sean Milliner has joined the company.

GIA London Canary Wharf campus
GradingJun 29, 2026
GIA to Open New London Campus

Classes will begin in August at GIA’s new Canary Wharf location.

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy