Majors

What Holiday Hiring Says About the Season Ahead

MajorsOct 10, 2017

What Holiday Hiring Says About the Season Ahead

Plus, five tips for independent jewelers looking to add help this holiday season.

2017_Macys-Fla.jpg
Macy’s said it would hire 80,000 holiday workers this year, down from the 83,000 it employed seasonally in 2016, but would allocate a larger number to direct-to-consumer fulfillment facilities. Pictured here is the Macy’s store in West Palm Beach, Florida.

New York--Predictions for the 2017 holiday season are rolling in, giving some indication of how much consumers are expected to spend in November and December.

Deloitte is predicting retail holiday sales to increase by between 4 to 4. 5 percent over last year, while its forecast for e-commerce growth is an increase in the range of 18 to 21 percent.

Meanwhile, the NRF said last week that it expects holiday retail sales in November and December, excluding automobiles, gasoline and restaurants, to increase between 3.6 and 4 percent.

Aside from predictions, one of the most telling signs of holiday success (or failure) to come is the major retailers’ holiday hiring plans: how many seasonal workers they plan to add, and how that compares with last year.

Global outplacement consultancy Challenger, Gray & Christmas Inc. said that seasonal retail employment during the last three months of 2016 was up by 641,000, the lowest number since 2009 and almost 10 percent lower than the prior year, according to the Bureau of Labor Statistics.

But Challenger, Gray & Christmas said that there could be high demand for seasonal jobs this year: “The competition among major big-box retailers will incentivize consumers to spend more this holiday season. These stores will need to add staff in order to meet demand,” CEO John Challenger said in a press release.

The NRF said during its holiday conference call last week that it expects retailers to hire between 500,000 and 550,000 temporary workers this holiday season, down from last year’s 575,000.

(The NRF did note, however, that it relies on data from government sources, which covers primarily hires for physical stores and hasn’t been updated to reflect the changes in the industry, especially in regards to hires for distribution, warehousing, logistics and more.)

Meanwhile, announcements from the majors on their holiday plans are coming in, offering a look at how they’re actually feeling about the upcoming season, and it’s a mixed bag.

Here’s what a few of them are doing this year.

Target is hiring 100,000 new employees for the 2017 holiday season to fulfill a variety of roles, including in-store help and fulfilling online orders at stores as it expands order pick-up and ship-from-store capabilities, a large jump from the 70,000 it hired last year.

The retailer also specified that 4,500 of the open positions would be reserved for the distribution and fulfillment centers, which is down

from the 7,500 positions it dedicated to such roles in 2016.

Macy’s announced plans to hire 80,000 seasonal employees for positions at its Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers across the country, slightly less than the 83,000 it hired last year.

The retailer specified that 18,000 of those seasonal positions will be based in direct-to-consumer fulfillment facilities to support sales generated by the company’s omnichannel business (an increase of 3,000 compared with last year) and approximately 1,000 hired for customer service roles via phone, email and chat.

JC Penney is planning to hire more than 40,000 seasonal workers this year, which is comparable to what it did last year. The positions will be available in stores, at JCPenney.com facilities and customer care centers across the country.

Walmart, meanwhile, said it is taking the same approach as last year. Rather than hiring new seasonal workers, it instead will offer the extra hours to its current associates.

The extra hours will staff traditional roles for the retailer, like cashier and stocker, as well as newly created “technology-powered positions,” like personal shoppers and pickup associates. Walmart also will bringing back the Holiday Helper program to help customers get through stores faster and will be increasing the number of helpers in each store this year.

Kohl’s is not releasing any specific numbers on its holiday hiring, saying only that it will vary by location and that it expects hiring to be at similar levels as in recent years. In 2016, the company hired about 69,000 and the year before that it was 67,000.

A spokesperson for Sears Holdings told National Jeweler the same thing, noting that each Sears and Kmart store bases its hiring on its own needs and that they can’t provide specific projections on hiring for 2017.

Amazon has not yet announced its plans for the holidays.

Independent Hiring
As independent jewelry retailers also start looking to add seasonal help, Jewelers Mutual offered the following tips to make sure the right people are employed.

1. Check with the U.S. Department of Labor to determine any specific laws that might apply in each individual state. Also, remember that seasonal employees still fall under many federal laws, and business owners must comply with the Fair Labor Standards Act, which includes things like requirements for overtime pay, ADA laws and anti-discrimination.

2. Keep appropriate records of wages and hours at all times. Written company policies, include break policies, work hours and pay, should be provided to all seasonal employees.

3. Take the same steps as when hiring a full-time employee; if there is a formal vetting policy, that shouldn’t change when hiring a seasonal employee.

4. Make sure the store and the employee mutually agrees upon the term of this employment, and communicate the relationship is “at-will.” This should be in writing, and the employee needs to sign the document.

5. Make time to train all new employees on the ins and outs of the business. Even though they might be seasonal, the store wants to put its best foot forward when dealing with every customer.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Sylvie Jewelry Auranova Collection Campaign Imagery
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Pomellato Nudo toi et moi ring
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Deborah Meyers Experience The Birds Earrings
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ Earrings

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

ejap cohort 1872x1052.png
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs

Six new retail businesses were selected for the 2025 program, which began in January.

Melee diamonds from De Beers
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid Uncertainty

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Weekly QuizApr 24, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (1).jpg
Supplier BulletinApr 24, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Wolf CEO Simon Wolf
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. Expansion

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

gia1d100 btyb.jpg
Brought to you by
Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Iowa jeweler Herman Ginsberg
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

Charles & Colvard moissanite ring
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to Noncompliance

The company failed to file its quarterly reports in a timely manner.

Young Diamantaires
SourcingApr 24, 2025
Young Diamantaires Transition to Nonprofit

The organization also announced its board of directors.

Mined + Found "Hope" Matchbox Locket
TrendsApr 24, 2025
Amanda’s Style File: So Charming

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Scottsdale Fine Jewelers store exterior
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow Independent

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Cartier Exhibition Installation at Victoria & Albert Museum
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Bill and Birdie Levine of Van Cott Jewelers
IndependentsApr 21, 2025
New York Jeweler to Close After 111 Years

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

IJO Director Samantha Larson
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise Strategy

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host Convention

The two organizations will hold the educational event together this fall in Mississippi.

Daymond John
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Dukachi Easter Bread Pendant
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ Pendant

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

Bremer Jewelry
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated Store

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Tiffany & Co. Strong Like Mom campaign
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day Campaign

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy