Majors

What Holiday Hiring Says About the Season Ahead

MajorsOct 10, 2017

What Holiday Hiring Says About the Season Ahead

Plus, five tips for independent jewelers looking to add help this holiday season.

2017_Macys-Fla.jpg
Macy’s said it would hire 80,000 holiday workers this year, down from the 83,000 it employed seasonally in 2016, but would allocate a larger number to direct-to-consumer fulfillment facilities. Pictured here is the Macy’s store in West Palm Beach, Florida.

New York--Predictions for the 2017 holiday season are rolling in, giving some indication of how much consumers are expected to spend in November and December.

Deloitte is predicting retail holiday sales to increase by between 4 to 4. 5 percent over last year, while its forecast for e-commerce growth is an increase in the range of 18 to 21 percent.

Meanwhile, the NRF said last week that it expects holiday retail sales in November and December, excluding automobiles, gasoline and restaurants, to increase between 3.6 and 4 percent.

Aside from predictions, one of the most telling signs of holiday success (or failure) to come is the major retailers’ holiday hiring plans: how many seasonal workers they plan to add, and how that compares with last year.

Global outplacement consultancy Challenger, Gray & Christmas Inc. said that seasonal retail employment during the last three months of 2016 was up by 641,000, the lowest number since 2009 and almost 10 percent lower than the prior year, according to the Bureau of Labor Statistics.

But Challenger, Gray & Christmas said that there could be high demand for seasonal jobs this year: “The competition among major big-box retailers will incentivize consumers to spend more this holiday season. These stores will need to add staff in order to meet demand,” CEO John Challenger said in a press release.

The NRF said during its holiday conference call last week that it expects retailers to hire between 500,000 and 550,000 temporary workers this holiday season, down from last year’s 575,000.

(The NRF did note, however, that it relies on data from government sources, which covers primarily hires for physical stores and hasn’t been updated to reflect the changes in the industry, especially in regards to hires for distribution, warehousing, logistics and more.)

Meanwhile, announcements from the majors on their holiday plans are coming in, offering a look at how they’re actually feeling about the upcoming season, and it’s a mixed bag.

Here’s what a few of them are doing this year.

Target is hiring 100,000 new employees for the 2017 holiday season to fulfill a variety of roles, including in-store help and fulfilling online orders at stores as it expands order pick-up and ship-from-store capabilities, a large jump from the 70,000 it hired last year.

The retailer also specified that 4,500 of the open positions would be reserved for the distribution and fulfillment centers, which is down

from the 7,500 positions it dedicated to such roles in 2016.

Macy’s announced plans to hire 80,000 seasonal employees for positions at its Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers across the country, slightly less than the 83,000 it hired last year.

The retailer specified that 18,000 of those seasonal positions will be based in direct-to-consumer fulfillment facilities to support sales generated by the company’s omnichannel business (an increase of 3,000 compared with last year) and approximately 1,000 hired for customer service roles via phone, email and chat.

JC Penney is planning to hire more than 40,000 seasonal workers this year, which is comparable to what it did last year. The positions will be available in stores, at JCPenney.com facilities and customer care centers across the country.

Walmart, meanwhile, said it is taking the same approach as last year. Rather than hiring new seasonal workers, it instead will offer the extra hours to its current associates.

The extra hours will staff traditional roles for the retailer, like cashier and stocker, as well as newly created “technology-powered positions,” like personal shoppers and pickup associates. Walmart also will bringing back the Holiday Helper program to help customers get through stores faster and will be increasing the number of helpers in each store this year.

Kohl’s is not releasing any specific numbers on its holiday hiring, saying only that it will vary by location and that it expects hiring to be at similar levels as in recent years. In 2016, the company hired about 69,000 and the year before that it was 67,000.

A spokesperson for Sears Holdings told National Jeweler the same thing, noting that each Sears and Kmart store bases its hiring on its own needs and that they can’t provide specific projections on hiring for 2017.

Amazon has not yet announced its plans for the holidays.

Independent Hiring
As independent jewelry retailers also start looking to add seasonal help, Jewelers Mutual offered the following tips to make sure the right people are employed.

1. Check with the U.S. Department of Labor to determine any specific laws that might apply in each individual state. Also, remember that seasonal employees still fall under many federal laws, and business owners must comply with the Fair Labor Standards Act, which includes things like requirements for overtime pay, ADA laws and anti-discrimination.

2. Keep appropriate records of wages and hours at all times. Written company policies, include break policies, work hours and pay, should be provided to all seasonal employees.

3. Take the same steps as when hiring a full-time employee; if there is a formal vetting policy, that shouldn’t change when hiring a seasonal employee.

4. Make sure the store and the employee mutually agrees upon the term of this employment, and communicate the relationship is “at-will.” This should be in writing, and the employee needs to sign the document.

5. Make time to train all new employees on the ins and outs of the business. Even though they might be seasonal, the store wants to put its best foot forward when dealing with every customer.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

The Edge and The Edge Retail Academy Logos
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in September

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

Miseno Arco Earrings
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ Earrings

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

James Avery Texas charm
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief Efforts

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Kelly Osbourne Engagement Ring
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as Honey

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

Weekly QuizJul 10, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Penny Preville Anniversary Bangles and Penny Preville
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry Design

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Exterior shot of Alvin Goldfarb Jeweler in Bellevue, Washington
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb Jeweler

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

A calligraphy sculptural ring made in 18-karat Fairtrade gold (Photo by: Jamie Trounce)
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Mikimoto The Bows high jewelry necklace
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

1 NJ-Supplier-Bulletin-Snake-One.jpg
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show Tips

Sponsored by Rio Grande Jewelry Supply

Cece Jewellery For the Love of Fruits Pendants
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s Sweetness

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Graphic showing images from National Jeweler’s top 5 stories 2025
EditorsJul 09, 2025
The Most-Read Stories of 2025, So Far

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

 The Dash Diamond Crater of Diamonds State Park
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in Arkansas

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.

Mikimoto Les Pétales Campaign Imagery and Les Pétales Necklace
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into Petals

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium Pricing

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

David Rotenberg of David Craig Jewelers
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

Diamond Divas Cast
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality Series

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

SMO Golden Gala
Policies & IssuesJul 08, 2025
SMO Gold Launches New Foundation

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

Stock image of container ship in port
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials Say

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

David Kellie
SourcingJul 07, 2025
Natural Diamond Council CEO David Kellie To Step Down

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Suspects in Glendale burglary
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store Burglary

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

Ella Klein Internship
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy