CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
Events & AwardsJan 25, 2021
JCK Pushes Las Vegas Events Back to August
The jewelry trade shows will remain at The Venetian Resort & Sands Expo and have the same date patterns.
A shot from JCK Las Vegas 2019. This year’s JCK Las Vegas shows are set for Aug. 24-30 due to the ongoing coronavirus pandemic.
Norwalk, Conn.—Reed Jewelry Group is moving the JCK Las Vegas and Luxury by JCK jewelry trade shows back to August this year in the hopes more people will be able to—and will feel comfortable—gathering by then.
Reed said that Luxury’s by-invitation-only days will be from Tuesday, Aug. 24 to Thursday, Aug. 26. JCK and Luxury for all will follow, taking place Friday, Aug. 27 to Monday, Aug. 30.
Both will remain at The Venetian Resort & Sands Expo.
In an email sent early Monday morning, Sarin Bachmann, group vice president, JCK & Luxury/Reed Jewelry Group, said the move came after feedback from the JCK community, including its advisory boards, making it clear, “this was the best path forward to reunite the jewelry industry in 2021.”
All the Las Vegas shows, as well as most other major jewelry trade shows, were canceled in 2020 due to the ongoing COVID-19 pandemic.
“After a year without an opportunity for the jewelry community to gather together, it is important to JCK to facilitate an in-person event in the most positive and safe way possible. Following thoughtful discussion with our advisory boards, partners and customers, we have decided to move JCK and Luxury to a late August date pattern,” Bachmann said.
“We know our industry is eager to come together again, and we are excited to bring many new opportunities in 2021 to source, connect, learn and ultimately conduct business on and off the show floor before, during and after JCK and Luxury.”
Reed said additional information about the events will be released in the coming weeks.
A spokeswoman for Couture, the other major jewelry trade show that takes place in Las Vegas every year, said they can’t comment on the status of the 2021 show, scheduled for June 3-7, at this time.
The show did, however, tease “Big News” on its Instagram account Monday.
Reed said that Luxury’s by-invitation-only days will be from Tuesday, Aug. 24 to Thursday, Aug. 26. JCK and Luxury for all will follow, taking place Friday, Aug. 27 to Monday, Aug. 30.
Both will remain at The Venetian Resort & Sands Expo.
In an email sent early Monday morning, Sarin Bachmann, group vice president, JCK & Luxury/Reed Jewelry Group, said the move came after feedback from the JCK community, including its advisory boards, making it clear, “this was the best path forward to reunite the jewelry industry in 2021.”
All the Las Vegas shows, as well as most other major jewelry trade shows, were canceled in 2020 due to the ongoing COVID-19 pandemic.
“After a year without an opportunity for the jewelry community to gather together, it is important to JCK to facilitate an in-person event in the most positive and safe way possible. Following thoughtful discussion with our advisory boards, partners and customers, we have decided to move JCK and Luxury to a late August date pattern,” Bachmann said.
“We know our industry is eager to come together again, and we are excited to bring many new opportunities in 2021 to source, connect, learn and ultimately conduct business on and off the show floor before, during and after JCK and Luxury.”
Reed said additional information about the events will be released in the coming weeks.
A spokeswoman for Couture, the other major jewelry trade show that takes place in Las Vegas every year, said they can’t comment on the status of the 2021 show, scheduled for June 3-7, at this time.
The show did, however, tease “Big News” on its Instagram account Monday.
The American Gem Trade Association and the Las Vegas Antique Jewelry & Watch Show, meanwhile, still have event dates set as June 3-7, 2021 at the Las Vegas Convention Center. The shows are marketed together as The Collective.
AGTA CEO Doug Hucker told National Jeweler Monday morning that the organization’s board would be meeting to discuss the postponement of JCK Las Vegas and how it will proceed.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
