The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
GJX Cancels 2021 Tucson Trade Show
It joins the Tucson Gem and Mineral Show in deciding there are too many risks and obstacles to hold the event early next year.

Tucson, Ariz.—Organizers of the Gem and Jewelry Exchange (GJX) trade show in Tucson, Arizona have canceled their 2021 event.
According to the show’s website, the decision came because the team doesn’t believe, given the stringent occupancy limits required and the risk to buyers, exhibitors, and staff, that they can safely hold the show next year.
A recent letter sent to exhibitors from CEO Allan Norville said though correspondence in August noted his optimism for COVID-19 being under control by year-end and the possibility of holding the 2021 edition, “this is obviously not the case today.”
According to the latest data, the U.S. has reached more than 11 million total positive cases of COVID-19, with 1 million of those added in a one-week span alone.
In Tucson, this means the city is maintaining its restrictions and policies for events over 50 people, including mandates required to protect everyone involved.
“GJX supports the concerns of the health department, but the mandates create serious challenges to operate the 2021 GJX show,” Norville wrote in his letter.
This includes, he added, occupancy limitations of one person per 150 square feet, meaning the show would only be able to have 800 people inside its structure, including dealers, buyers, registration, police and staff.
The show will apply all funds paid for exhibitor booths to the 2022 event, and any remaining costs incurred from the cancellation will be taken on by GJX.
The news follows the cancellation of the Tucson Gem and Mineral Show.
As of right now, the American Gem Trade Association is still scheduled to have its 2021 Tucson GemFair event, but a final decision will be made at a meeting scheduled for today (Nov. 19), CEO Doug Hucker told National Jeweler in a recent interview.
Meanwhile, no information has officially been released about JCK Tucson yet, but JCK Events has taken all information about the show down from its website.
As of Wednesday, some other shows open to the public are still planning 2021 events, including the Pueblo Gem & Mineral Show and the 22nd Street Show, which has changed its floorplan to follow safety protocols, according to its website.
The JOGS Tucson Gem and Jewelry Show also still has its 2021 dates posted, with no information to the contrary, as does Select Tucson.
The Latest

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Submit your pieces for a chance to win in this year's competition.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.


In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association






















