SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
Events & AwardsApr 15, 2020
MCH Group to Decide Baselworld’s Fate in the Next Few Weeks
The announcement that five major brands are leaving the show has organizers reconsidering its future.
This shot of Baselworld 2019 shows the fountains and seating areas that replaced the space once occupied by Swatch Group, which left the show in 2018. The trade show sustained another blow this week when Rolex, Patek Philippe, Chanel, Chopard and Tudor pulled out. (Photo courtesy of Baselworld)
Basel, Switzerland—In the coming weeks, MCH Group will decide whether Baselworld—once the annual event for the global watch industry—has a future or if it is out of time.
After news surfaced Tuesday morning that five huge brands were pulling out of the show and reorganizing around FHH-run Watches & Wonders Geneva, MCH Group followed with a statement in which it expressed “great surprise and equally great regret” over the loss of Rolex and its sister brand Tudor, Patek Philippe, Chanel and Chopard.
The brands said they are leaving Baselworld “following a number of a number of unilateral decisions made without consultation by Baselworld management, including the postponement of the watch show until January 2021, as well as its inability to meet the brands’ needs and expectations.”
But in its statement issued Tuesday afternoon, MCH Group reiterated earlier claims that it consulted exhibitors when choosing 2021 dates and said the companies now leaving Baselworld—including Rolex—were in favor of a postponement to January 2021.
The company also said the exiting brands have representatives on the Baselworld Exhibitors’ Committee, where “the future vision of Baselworld has been discussed on several occasions and has met with a positive response.”
“The intention to move to Geneva has never been mentioned,” MCH Group said, leading it to conclude that plans for this new show have been in the works for a while and the brands are using the row over its refund policy as a cover for something they’d planned all along.
Rolex and its fellow departees either declined or did not respond to request for comment on MCH Group’s statement.
Tuesday’s announcement that Baselworld would be losing its remaining keystone brands could be the death knell for a once-massive trade show that’s seen more than a few key brands exit.
In 2018, watch behemoth Swatch Group, which had 17 brands in the show, announced it was pulling out and would not return in 2019, dealing a major blow to Baselworld.
Following the 2019 show, Breitling said it wouldn’t return in 2020.
This year, the major cancellations have been piling up, due at least in part to the coronavirus.
Baselworld lost Gucci, Bulgari, Seiko and Grand Seiko, and Citizen and Bulova before announcing in late February that it was “postponing” Baselworld to Jan. 28 to Feb. 2, 2021 after Switzerland put a ban on large public gatherings because of COVID-19.
Last
Editors' Picks
Sponsored by
week, the remaining exhibitors—backed by a Rolex executive—blasted MCH Group for its 2020 show refund policy, which they view as unfair, particularly in light of the fact that the show is moving from April to dates in January that don’t work for a lot of them.
Baselworld 2020 was scheduled for April 30-May 5, right after Watches & Wonders Geneva (formerly SIHH), which the Fondation de la Haute Horlogerie organizes.
In 2021, Watches & Wonders is sticking with April dates while Baselworld is scheduled for Jan. 28 to Feb. 2.
That means it is no longer coordinated with Watches & Wonders, and it also conflicts with VicenzaOro, The Original Miami Beach Antique Show and the Tucson gem shows.
MCH Group said it will decide on “the continuation of Baselworld and on investments in its further development” in the next few weeks.
More on Events & Awards
The Latest
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
