FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
Events & AwardsJul 30, 2018
Swatch Group Pulls Out of Baselworld
The exit is a major blow to the flailing watch and jewelry trade show.
A shot from the 2018 edition of Baselworld taken inside the Swatch Group pavilion. The Swiss watch giant announced that it won’t be exhibiting at the watch and jewelry trade show “from 2019 onwards,” meaning the show will lose 17 brands. Image courtesy of Baselworld.
Biel/Bienne, Switzerland—Swatch Group is leaving Baselworld indefinitely, dealing another blow to a watch and jewelry trade show already facing an uncertain future.
The Swiss watch company made the announcement over the weekend, calling out Baselworld organizer The MCH Group for putting profit above innovation despite the need for watch and jewelry trade shows to change to adapt to the market today.
“Today everything has become more transparent, fast-moving, and instantaneous … In this new context, annual watch fairs, as they exist today, no longer make much sense,” Swatch Group said in a statement emailed to National Jeweler Monday morning. “This does not mean that they should disappear. But it is necessary that they reinvent themselves, responding appropriately to the current situation and demonstrating more dynamism and creativity. At the moment, the trade fairs are failing to do so.
“The MCH Group, which organizes Baselworld, is clearly more concerned with optimizing and amortizing its new building—which, incidentally, is largely financed by the watch industry during the fairs—than it is in having the courage to make real progress and to bring about true and profound changes. For all these reasons, Swatch Group has decided that from 2019 onwards, it will no longer be present at Baselworld.”
Swatch Group has a total of 18 watch brands, ranging from high-end labels like Breguet and Blancpain to its Swatch watches, which retail for as little as $50.
Seventeen of its 18 brands exhibit at the show each year (Swatch is the only one that doesn’t) in a pavilion that serves as the centerpiece of Hall 1.0.
The brands leaving Baselworld are: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein and Flik Flak.
In addition, Swatch Group had another booth at Baselworld 2018 that was shared by two of its production units, ETA and Renata.
MCH Group CEO Rene Kamm issued a statement Monday afternoon that the company “extraordinarily regrets” Swatch Group’s decision and that the cancellation is “surprising” given the new team—Baselworld apppointed a new managing director in May after Sylvie Ritter resigned—and new ideas, which it says have been presented to the show’s exhibitors.
Swatch Group’s exit comes at a difficult time for Baselworld. The 2018 edition of the watch and jewelry trade show was smaller by half and two days shorter. Key exhibitors lost for
2018 included Movado Group, which skipped the trade show in favor of holding its own summit in Davos, Switzerland.
Immediately following Baselworld 2018, veteran watch journalist Joe Thompson wrote an article for Hodinkee.com questioning if the show would survive past 2019.
Swatch Group’s assertions about the show—that organizers put making money above doing what’s best for exhibitors—are similar to those expressed by designer Stephen Webster, who pulled his eponymous brand from the show a few years ago.
Interviewed by National Jeweler earlier this year for a story on the future of jewelry trade shows, Webster talked about the skyrocketing costs of exhibiting at Baselworld, but said when he took his concerns to show organizers, “they made it very clear Baselworld was no longer a place for me. I think now that would be quite different, but I would never go back.”
Citing similar concerns, this year a pair of fine jewelry exhibitors who had showed at Baselworld for decades partnered to create a new trade show called GemGenève, touting themselves as an exhibitor-led effort.
One of the GemGenève founders, Thomas Färber of Faerber Collection, told National Jeweler, “We thought that we know better what our sector of the industry needs than the big organizers.”
Editor’s note: This story was updated post-publication to add a statement from The MCH Group, the company that runs Baselworld.
Immediately following Baselworld 2018, veteran watch journalist Joe Thompson wrote an article for Hodinkee.com questioning if the show would survive past 2019.
Swatch Group’s assertions about the show—that organizers put making money above doing what’s best for exhibitors—are similar to those expressed by designer Stephen Webster, who pulled his eponymous brand from the show a few years ago.
Interviewed by National Jeweler earlier this year for a story on the future of jewelry trade shows, Webster talked about the skyrocketing costs of exhibiting at Baselworld, but said when he took his concerns to show organizers, “they made it very clear Baselworld was no longer a place for me. I think now that would be quite different, but I would never go back.”
Citing similar concerns, this year a pair of fine jewelry exhibitors who had showed at Baselworld for decades partnered to create a new trade show called GemGenève, touting themselves as an exhibitor-led effort.
One of the GemGenève founders, Thomas Färber of Faerber Collection, told National Jeweler, “We thought that we know better what our sector of the industry needs than the big organizers.”
Editor’s note: This story was updated post-publication to add a statement from The MCH Group, the company that runs Baselworld.
More on Events & Awards
The Latest
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
