Events & Awards

Live From Tucson: 9 Colored Gemstone Market Updates

Events & AwardsFeb 07, 2020

Live From Tucson: 9 Colored Gemstone Market Updates

Experts run down the list of stones finding new life in the market and reveal which gemstone is the current darling of the trade.

20200207_Gray-spinel.jpg
Younger designers are looking for alternative colors in known varieties of gems, according to a recent market update session at AGTA GemFair helmed by the Gemworld International team. Pictured here is a pair of gray spinel from Color First.

Tucson, Ariz.—Every year, Tucson serves as the perfect backdrop for a market update from Gemworld International on current events, trends and other topics in the colored gemstone sector.

This year, President Richard Drucker and Vice President Stuart Robertson talked about pricing trends, and which stones are enjoying renewed popularity, among other topics.

Here are nine takeaways from their session held Thursday at the AGTA GemFair jewelry trade show.

1. Here’s what is happening in sapphires.

When it comes to the popular gem, blue still leads sales.

Most production of the corundum is now coming from Madagascar, Nigeria, Sri Lanka and Ethiopia, Drucker said.

He said prices for heated material have come down due to oversupply—as mechanized mining puts so much more material in the market—while unheated material is scarce and demand is high, so prices have risen.

2. There’s some old stock coming into the market.

Though aquamarine has always been a staple, one thing Gemworld has noticed, Robertson said, is that for the first time in a long time, old mined material is coming out of the safes and into the market, putting more expensive pieces into play.

He said they expect to see more of that, especially since the supply of good rough leveled off last year along with a dip in some prices; these rare, high-quality stones “resist all that,” he said, so it’s an opportune time to bring them out.

They also are seeing some of the same with rubellite tourmaline.

3. Spinel is having its day.

There’s been plenty of chatter around spinel the past few years, so it’s not surprising Robertson said sales of the gemstone have been strong recently, especially when it comes to unusual colors like gunmetal gray, which offer a unique look at an affordable price point.

This follows the trend, he said, of unusual stones—special stones within an already known variety—gaining in popularity.

Much of this is coming from younger designers who are looking for something different.

4. Australian opals are the benchmark.

One of the main drivers for the opal market over the years has been that the Ethiopian material expanded the base and the knowledge of opal, Robertson said.

But as the stability of the material became a concern, Australia re-emerged as the “benchmark for quality” in opals.

He added that they’re seeing more in the U.S. shows and prices for the gemstones have risen again.

5.

Here’s the lowdown on popular red gems.

There aren’t a lot of Burmese rubies on the market anymore, and prices for the larger, finer stones have skyrocketed.

Where they are seeing strength in the market is for East African rubies.

Prices for the heated rubies, Robertson said, have gone down because there’s so much supply. Ruby used to account for only about 20 percent of the corundum category, but that’s gotten closer to 50 percent or more in recent years.

“The demand is probably not going to support the level of production coming into the marketplace out of Mozambique and other places in the last few years,” he said.

Mozambique is, in fact, the dominant producer of ruby today, but where prices had gone up dramatically, they’ve started softening within the last few years as the market makes a correction.

6. And here’s what’s happening in popular greens.

Tsavorite prices also have come down, so Gemworld expects it to be one of the stronger sellers in green, and in garnets in general.

However, there’s not a lot of production now, especially as Tanzania continues to more closely regulate its mining sector.

The emerald market, meanwhile, has seen a fair amount of change.

While the Ethiopian material offered a lot of promise, Robertson said it was difficult to figure out its positioning in the marketplace.

Now, the main source seems to be Zambia, where production is good and yields decent green stones.

The issue that really continues to affect the emerald marketplace, he said, is enhancements.

“Every time there is some understanding of enhancements at the retail level and with the consumers, the producers start coming up with new narrative or new nomenclature, and it really confuses things,” Robertson said.

7. Garnets are currently the “trade darling.”

More designers are using garnets, especially in alternate colors like the purples that have popped up recently. And even though prices have risen, garnets continue to offer affordable color alternatives to a number of gems.

Robertson said they expect garnets to have a strong run this year.

8. Zircons offer similar advantages.

There’s more interest in zircon again because of its affordability, according to Gemworld, and that interest is extending beyond blue to include the earth tones.

9. Some labs have changed their alexandrite labeling.

According to Drucker, some labs are now listing any color-change chrysoberyl as alexandrite, which is
confusing some dealers when it comes to pricing.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

The Luanda Accord signatories at the African Mining Indaba in Cape Town, South Africa
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Bad Bunny Performing Super Bowl LX Halftime Show
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Miraki Jewels heart diamond signet ring
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRF

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Pomellato Nudo toi et moi ring
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

Weekly QuizFeb 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stuller color of the year 2026 Signature Red jewelry and gemstones
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards Category

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

Stock image of loose polished diamonds
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being Finalized

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

James Free Jewelers Dayton Ohio store
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped Flagship

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

KIL NYC The Pierced Padlock Wounded
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s Day

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Stock image of a gavel
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

Luciano Rodembusch
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive Changes

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Cece Jewellery Bespoke Wuthering Heights Signet Rings on Margot Robbie and Jacob Elordi
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet Rings

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

Pandora platinum
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated Jewelry

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

Entrance to the Jwaneng diamond mine in Botswana
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another Writedown

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

Rendering of renovated Borsheims store
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

Marco Bicego Paradise Amethyst Long Necklace
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple Paradise

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

Watches of Switzerland Regent Street London store
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3

The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.

Headshot of Sherry Smith, National Jeweler columnist and vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Saks Fifth Avenue New York storefront
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s Bankruptcy

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Jacquie Aiche Raw Amethyst Cluster Starburst Diamond Ring
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone Bliss

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

Matteo Cuelli
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

Bryan Cowan, Thomas Schwartz, Liliana Estrella
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership Team

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

Stock image of shipping containers
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make Deal

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

Jade Trau Spring Summer 2026 Collection Campaign
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces Rondelles

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

Casio Headquarters Jersey City, New Jersey
WatchesFeb 03, 2026
Casio America Calls Jersey City Home

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

Nivoda gemstones
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone Marketplace

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy