From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.
Live From Tucson: 9 Colored Gemstone Market Updates
Experts run down the list of stones finding new life in the market and reveal which gemstone is the current darling of the trade.

Tucson, Ariz.—Every year, Tucson serves as the perfect backdrop for a market update from Gemworld International on current events, trends and other topics in the colored gemstone sector.
This year, President Richard Drucker and Vice President Stuart Robertson talked about pricing trends, and which stones are enjoying renewed popularity, among other topics.
Here are nine takeaways from their session held Thursday at the AGTA GemFair jewelry trade show.
1. Here’s what is happening in sapphires.
When it comes to the popular gem, blue still leads sales.
Most production of the corundum is now coming from Madagascar, Nigeria, Sri Lanka and Ethiopia, Drucker said.
He said prices for heated material have come down due to oversupply—as mechanized mining puts so much more material in the market—while unheated material is scarce and demand is high, so prices have risen.
2. There’s some old stock coming into the market.
Though aquamarine has always been a staple, one thing Gemworld has noticed, Robertson said, is that for the first time in a long time, old mined material is coming out of the safes and into the market, putting more expensive pieces into play.
He said they expect to see more of that, especially since the supply of good rough leveled off last year along with a dip in some prices; these rare, high-quality stones “resist all that,” he said, so it’s an opportune time to bring them out.
They also are seeing some of the same with rubellite tourmaline.
3. Spinel is having its day.
There’s been plenty of chatter around spinel the past few years, so it’s not surprising Robertson said sales of the gemstone have been strong recently, especially when it comes to unusual colors like gunmetal gray, which offer a unique look at an affordable price point.
This follows the trend, he said, of unusual stones—special stones within an already known variety—gaining in popularity.
Much of this is coming from younger designers who are looking for something different.
4. Australian opals are the benchmark.
One of the main drivers for the opal market over the years has been that the Ethiopian material expanded the base and the knowledge of opal, Robertson said.
But as the stability of the material became a concern, Australia re-emerged as the “benchmark for quality” in opals.
He added that they’re seeing more in the U.S. shows and prices for the gemstones have risen again.
5.
There aren’t a lot of Burmese rubies on the market anymore, and prices for the larger, finer stones have skyrocketed.
Where they are seeing strength in the market is for East African rubies.
Prices for the heated rubies, Robertson said, have gone down because there’s so much supply. Ruby used to account for only about 20 percent of the corundum category, but that’s gotten closer to 50 percent or more in recent years.
“The demand is probably not going to support the level of production coming into the marketplace out of Mozambique and other places in the last few years,” he said.
Mozambique is, in fact, the dominant producer of ruby today, but where prices had gone up dramatically, they’ve started softening within the last few years as the market makes a correction.
6. And here’s what’s happening in popular greens.
Tsavorite prices also have come down, so Gemworld expects it to be one of the stronger sellers in green, and in garnets in general.
However, there’s not a lot of production now, especially as Tanzania continues to more closely regulate its mining sector.
The emerald market, meanwhile, has seen a fair amount of change.
While the Ethiopian material offered a lot of promise, Robertson said it was difficult to figure out its positioning in the marketplace.
Now, the main source seems to be Zambia, where production is good and yields decent green stones.
The issue that really continues to affect the emerald marketplace, he said, is enhancements.
“Every time there is some understanding of enhancements at the retail level and with the consumers, the producers start coming up with new narrative or new nomenclature, and it really confuses things,” Robertson said.
7. Garnets are currently the “trade darling.”
More designers are using garnets, especially in alternate colors like the purples that have popped up recently. And even though prices have risen, garnets continue to offer affordable color alternatives to a number of gems.
Robertson said they expect garnets to have a strong run this year.
8. Zircons offer similar advantages.
There’s more interest in zircon again because of its affordability, according to Gemworld, and that interest is extending beyond blue to include the earth tones.
9. Some labs have changed their alexandrite labeling.
According to Drucker, some labs are now listing any color-change chrysoberyl as alexandrite, which is
confusing some dealers when it comes to pricing.
The Latest

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.


Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

The moves come amid a prolonged period of lower demand for diamonds, particularly in China.

The workshop returns in March, along with the “Battle of the Benches” mini challenge series.

Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.

Adam Heyman joined the family business in 1965, just weeks after graduating from Columbia Business School.

The fourth-generation, family-owned jeweler has given its Worth Avenue store a new look.

Luxury watch dealer Anthony Farrer pleaded guilty late last year to defrauding clients in a scheme with Ponzi-type elements.

In its full-year results, the retailer shared its 2025 outlook and an update on the global rollout of its lab-grown diamond collection.

Celebrate February birthstones and the gem shows in Arizona this month with a versatile stone like amethyst.

Scheetz has been with the nonprofit since 2007.

The agreement will allocate an increasing proportion of the country’s rough diamonds to the government of Botswana over the next decade.