Events & Awards

Live From Tucson: 9 Colored Gemstone Market Updates

Events & AwardsFeb 07, 2020

Live From Tucson: 9 Colored Gemstone Market Updates

Experts run down the list of stones finding new life in the market and reveal which gemstone is the current darling of the trade.

20200207_Gray-spinel.jpg
Younger designers are looking for alternative colors in known varieties of gems, according to a recent market update session at AGTA GemFair helmed by the Gemworld International team. Pictured here is a pair of gray spinel from Color First.

Tucson, Ariz.—Every year, Tucson serves as the perfect backdrop for a market update from Gemworld International on current events, trends and other topics in the colored gemstone sector.

This year, President Richard Drucker and Vice President Stuart Robertson talked about pricing trends, and which stones are enjoying renewed popularity, among other topics.

Here are nine takeaways from their session held Thursday at the AGTA GemFair jewelry trade show.

1. Here’s what is happening in sapphires.

When it comes to the popular gem, blue still leads sales.

Most production of the corundum is now coming from Madagascar, Nigeria, Sri Lanka and Ethiopia, Drucker said.

He said prices for heated material have come down due to oversupply—as mechanized mining puts so much more material in the market—while unheated material is scarce and demand is high, so prices have risen.

2. There’s some old stock coming into the market.

Though aquamarine has always been a staple, one thing Gemworld has noticed, Robertson said, is that for the first time in a long time, old mined material is coming out of the safes and into the market, putting more expensive pieces into play.

He said they expect to see more of that, especially since the supply of good rough leveled off last year along with a dip in some prices; these rare, high-quality stones “resist all that,” he said, so it’s an opportune time to bring them out.

They also are seeing some of the same with rubellite tourmaline.

3. Spinel is having its day.

There’s been plenty of chatter around spinel the past few years, so it’s not surprising Robertson said sales of the gemstone have been strong recently, especially when it comes to unusual colors like gunmetal gray, which offer a unique look at an affordable price point.

This follows the trend, he said, of unusual stones—special stones within an already known variety—gaining in popularity.

Much of this is coming from younger designers who are looking for something different.

4. Australian opals are the benchmark.

One of the main drivers for the opal market over the years has been that the Ethiopian material expanded the base and the knowledge of opal, Robertson said.

But as the stability of the material became a concern, Australia re-emerged as the “benchmark for quality” in opals.

He added that they’re seeing more in the U.S. shows and prices for the gemstones have risen again.

5.

Here’s the lowdown on popular red gems.

There aren’t a lot of Burmese rubies on the market anymore, and prices for the larger, finer stones have skyrocketed.

Where they are seeing strength in the market is for East African rubies.

Prices for the heated rubies, Robertson said, have gone down because there’s so much supply. Ruby used to account for only about 20 percent of the corundum category, but that’s gotten closer to 50 percent or more in recent years.

“The demand is probably not going to support the level of production coming into the marketplace out of Mozambique and other places in the last few years,” he said.

Mozambique is, in fact, the dominant producer of ruby today, but where prices had gone up dramatically, they’ve started softening within the last few years as the market makes a correction.

6. And here’s what’s happening in popular greens.

Tsavorite prices also have come down, so Gemworld expects it to be one of the stronger sellers in green, and in garnets in general.

However, there’s not a lot of production now, especially as Tanzania continues to more closely regulate its mining sector.

The emerald market, meanwhile, has seen a fair amount of change.

While the Ethiopian material offered a lot of promise, Robertson said it was difficult to figure out its positioning in the marketplace.

Now, the main source seems to be Zambia, where production is good and yields decent green stones.

The issue that really continues to affect the emerald marketplace, he said, is enhancements.

“Every time there is some understanding of enhancements at the retail level and with the consumers, the producers start coming up with new narrative or new nomenclature, and it really confuses things,” Robertson said.

7. Garnets are currently the “trade darling.”

More designers are using garnets, especially in alternate colors like the purples that have popped up recently. And even though prices have risen, garnets continue to offer affordable color alternatives to a number of gems.

Robertson said they expect garnets to have a strong run this year.

8. Zircons offer similar advantages.

There’s more interest in zircon again because of its affordability, according to Gemworld, and that interest is extending beyond blue to include the earth tones.

9. Some labs have changed their alexandrite labeling.

According to Drucker, some labs are now listing any color-change chrysoberyl as alexandrite, which is
confusing some dealers when it comes to pricing.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Peter Yantzer at a diamond cutting machine
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Lagos SML High Jewelry Bee Brooch
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden Globes

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Burnell’s Fine Jewelry Kristi Regan, Nathan Regan, Sean Hamlin, Erin Carson
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ Award

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Orr’s Jewelers David Gordon, Marcia Gordon, Aliza Gordon, Leslie Gordon
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip District

The family-owned jeweler’s new space is in a former wholesale produce market.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Hana Kaneko rings
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Lisa Manobal, Priyanka Chopra Jonas
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden Globes

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Peter Yanzter, former executive director of AGS Labs
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Macy’s New York Herald Square
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This Year

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Jewelers Mutual logo
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy