Events & Awards

18 New-to-Couture Brands Not To Miss

Events & AwardsMay 18, 2017

18 New-to-Couture Brands Not To Miss

This year, there are a number of show newcomers worth setting aside time for.

20170518_COUTUREPreview-Molu1.jpg
Turkish jewelry house Molu, the brand behind this ring, has been in business since 1956, but is making its Couture debut this year.

Las Vegas--This year, 71 new booths will populate the ballrooms of the Wynn during the annual Couture show, taking place June 2 to 6.

While a veteran attendee may think they’ve seen it all, there’s no dearth of creativity from the following Couture newcomers whom we recommend meeting (and that’s not even counting the new class entering the Design Atelier; stay tuned for a future article on that.)

Some of the designers highlighted are early on in their careers, while others are industry legends. Both will have plenty to offer buyers and press come June.

Lord Jewelry
Booth 127

Designer Sinork Agdere honed his craft over years of both design study and practical application in Istanbul, Turkey. In 2002, he founded Lord Jewelry in Los Angeles.

Agdere’s work reveals his fascination with antique and vintage jewelry, as well as his love of vivid shades of enamel.



Oscar Heyman
Booth 148

Two storied American jewelry houses are making Couture debuts in 2017, one is David Webb and the other is Oscar Heyman.

Oscar Heyman has been a trade show fixture for years, but is making the leap from JCK to Couture this year, reacquainting a different audience with the spectacular gems for which the house is known.

Fresh off a book charting the brand’s history, consider this a time of elevation for Oscar Heyman.



Noudar
Booth 154

Qatari designer Noor Alfardan hails from a jewelry retail family but has ventured into the design world with her own line, Noudar.

Fashion-forward pieces meet intricate, Islamic-inspired design motifs in Alfardan’s collections, which are produced entirely in her home country.



Sarah Hendler
Booth 601

A couple of noticeable multi-brand showroom booths are missing at this year’s show but sales and public relations agency For Future Reference is filling that void with its very own space.

Sarah Hendler will be showing for the first time among For Future Reference’s clientele. The eponymous brand combines antique glamour, like a Victorian star motif, with a modern insouciance via enamel and gemstone pops of color.



Retrouvaí
Booth 601

Joining Hendler is new brand-to-know, Retrouvaí by designer Kirsty Stone. Stone’s vivacious multi-stone drop earrings and elegant medallions have made a big splash in the industry since the designer won the inaugural edition of “The Next Now,” an emerging designer competition from Ylang23.

Couture seems like the logical next step for the designer, who offers pieces at a variety of price points sure to please retailers.



Julez Bryant
Booth 610

Julez
Bryant delivers a refined and elegant take on everyday fine jewelry that is conversely wearable and bold.

The California-based designer, who has been in business over a decade, manages to make major amounts of gold and diamonds feel relaxed and unfussy.



Hoorsenbuhs
Booth 1100

Established in 2005 in Santa Monica, California, Hoorsenbuhs’ signature tri-link design has caught the attention of cultural influencers across industries. The brand, helmed by Robert Keith and Kether Parker, has partnered on projects with everyone from Jay-Z to Damien Hirst.

Last year, they opened a flagship store in New York City. The best thing about the buzzy brand? Most of their pieces can be worn by women or men.



Yael Sonia
Booth 419

Brazilian designer Yael Sonia has exhibited at Couture before but is making her return this year, equipped with her signature kinetic, graphic jewels.

Sonia’s oeuvre exemplifies the idea of “wearable art.” There are strong ties to sculpture throughout her work, and pieces that move just beg to be played with.



Bayco
Booth #214

Bayco is well known for its handling of exquisite and rare gems, such as the “Muzo Spectacular” emerald necklace or the “Crimson Ruby” ring.

Run by the Hadjibay family, who collected gems prior to producing their own jewelry in New York in the 1990s, expect to see numerous iterations of “the big three.” Their emeralds, in particular, are a must-see.



Karma El Khalil
Booth 429

New York-based Karma El Khalil has a diverse body of work, but the young designer to watch is most known for her sophisticated geometric designs that give femininity an edge.

El Khalil has successfully done what every young brand must do to survive in the long-run--develop a signature. She moves seamlessly between her more wearable works and stunning, one-of-a-kind masterpieces.



Pamela Huizenga
Booth 158

Pamela Huizenga’s background in the lapidary arts overwhelmingly informs her eponymous fine jewelry line.

Officially launched in 2009, Huizenga incorporates interesting gem elements into her otherwise classic collections; think traphiche emeralds and fossils.



VanLeles
Booth 320

VanLeles is the brainchild of Vania Leles, a GIA graduate and former employee of Sotheby’s jewelry department, Graff Diamonds and De Beers.

Focused on using responsibly sourced materials, VanLeles doesn’t forfeit glamour for ethics. The brand specializes in high jewelry pieces that utilize an abundance of diamonds and color gemstones.



Leyla Abdollahi
Booth #1006

A graduate of the famed Central Saint Martins University of the Arts in London, Leyla Abdollahi creates technically intricate pieces that seem to defy the human limits of design.

Abdollahi’s work features flowing, curving abstractions as well as pieces inspired by nature. In the vein of a Wendy Yue or Wallace Chan, Abdollahi is a designer to keep an eye on.



Page Sargisson
Booth #514

As a child, Page Sargisson was taught wood carving by her grandfather, which later inspired her to continue working with her hands at the jeweler’s bench.

Based in Brooklyn, New York, Sargisson’s organic-feeling and tactile designs are all made using recycled materials.



Molu
Booth #209

Turkish brand Molu is making a U.S. push with their presence at Couture this year. Like several Middle Eastern brands of note, they deftly handle magnificent gemstones and diamonds in innovative ways.

Their Ballerina ring, pictured below, is reason enough to stop in and see what other creations they have to offer.



Repossi
Booth Petrus 1

Since Gaia Repossi, the fourth generation designer of the heritage brand, took the creative reigns in 2007, she has sculpted the brand into one of the most influential in contemporary jewelry today.

Playing with scale, proportion, asymmetry and even how and where jewelry can be worn, Repossi manages to make luxury cool for a generation that eschews it.



Celine D’Aoust
Booth 1105

Celine D’Aoust cites nature as the influence behind her namesake line of jewelry.

The Belgium-based designer lends an elegant touch to organic slices of colorful gemstones. Tourmalines in particular seem to be D’Aoust’s number-one muse.



Maria Canale
Booth #144

Maria Canale spent decades designing behind the scenes at Tiffany & Co., Harry Winston, Richard Krementz and Carvin French.

Now, she creates elaborate pieces under her own moniker. Expect to see major one-of-a-kind pieces that carry the thread of classic glamour Canale inherited during her tenure at renowned design houses.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Ali Ahn in Bliss Lau Vantage Collection Campaign
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian Horizon

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Weekly QuizOct 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Behind the scenes shot of Tiffany & Co.’s Design and Innovation Workshop
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the Scenes

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

Stock image of police cars with lights on
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas Mall

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

The Secret Gems Thailand
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

John Hardy Modern Talisman Collection Campaign Imagery
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy