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NPD Group Expands Retail Tracking for Watches
The U.S. watch market data now will provide insights into hundreds of brands, consisting of retail sales information from participating retailers in key channels of distribution.
The NPD Group has added watch data to its list of Retail Tracking Services. Pictured here is the Longines Heritage 1945, an addition to the Heritage line launched at this year’s Baselworld show.
Port Washington, N.Y.--Global information company The NPD Group announced that it has expanded its Retail Tracking Service to include more information on the U.S. watch market.
The company’s watch data now will provide insights into hundreds of brands and tens of thousands of models, consisting of retail sales information from participating retailers in key channels of distribution--chains, mass merchants, department stores and independent jewelers.
Brand, model and a variety of product attributes are available, including band and dial color, gender of buyer, price, case shape, size and diamond presence. For smart watches, features like display size, GPS enabled and operating system are available.
There currently are three full years of history available in NPD’s Retail Tracking Service for Watches, starting with January 2014. Data is currently available through May 2017. (There is a fee associated with subscription to the service.)
The expansion of the watch information joins NPD’s existing portfolio of fashion accessory and jewelry consumer insights.
“The watch market is faced with a new set of challenges in today’s rapidly changing retail environment, but there are pockets of opportunity,” said Lori Monaco, NPD’s president of U.S. Fashion Footwear, Accessories, Luxury Watches and Jewelry. “NPD’s expanded retail tracking service is a critical component for our clients to understanding market performance, identifying risk and driving success in the watch marketplace.”
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