This year’s Design Atelier is full of gems.
Product Pulse: How Are Your Pearl Sales?
The jewelers who took our latest poll indicated they are not on the rise, due in part to the new generation’s lack of interest in pearl jewelry.

New York--National Jeweler/Jewelers of America’s latest category-specific survey showed that pearl jewelry sales continue to slip, despite the industry’s efforts to make more modern-looking pearl pieces.
The Product Pulse survey on pearl jewelry was conducted online in late June/early July. Approximately 144 jewelers responded.
Of those, 84 percent reported that their pearl jewelry sales have declined as a percentage of overall sales in the past three years (43 percent) or stayed about the same (41 percent).
Only 16 percent reported an increase in pearl jewelry sales.
When asked what prevented them from making more pearl sales, many respondents said it’s a matter of perception.
Younger people view pearls are being too old-fashioned or too formal for their casual tastes. This comes despite many companies’ efforts to recreate pearls for a new generation.

“We find that traditional pearl necklaces are not on the radar of anyone under the age of 40- something,” one survey-taker wrote. “Pearl studs sell to most all ages, as does decorative silver with small mabe pearls as earrings or pendants.”
Other responses included, “The perception is it (the pearl) is for older ladies. Not really current or fast fashion,” and “Younger people don't seem to want pearls … not trendy and they think it is for old people.” Another noted simply that, “classics are out.”
The lack of education among consumers--i.e., getting them to understand why the fine jewelry store’s Japanese akoyas costs more than the strand of freshwater pearls they saw at a chain department store--also was mentioned.
Pearl sellers, however, fear not: Some do have hope for the pearl, which once was the most desired gemstone in the world.
One survey-taker said, “I believe the pearl trend will come back into favor, but for now this generation does not seem to align themselves with pearls.”
“People think they are old-fashioned,” another respondent wrote. “(But) when we show them how funky they can be, our customers love them!!”
Best-Selling Brands
Imperial Pearl, Mastoloni and Honora were among the most-mentioned companies on the survey’s list of best-selling brands.
Mikimoto, ASBA, Galatea and Baggins also were cited by multiple survey respondents.
As in past Product Pulse polls, a number of jewelers said the best-selling brand in their store was their own, custom jewelry they create in-house.
One respondent wrote, “I string most of our designs. I like to keep abreast of pearl fashion as they are my particular favorite.”
Merry Month

Seventy percent of respondents reported that business was the same in May 2016 as compared with May 2015, with the greatest percentage of those, 30 percent, reporting a 25 percent year-over-year increase in sales.
Of the survey-takers who reported a decline in sales, only 9 percent said the drop was greater than 25 percent.
National Jeweler/Jewelers of America’s monthly Product Pulse survey was conducted between June 27 and July 5 in conjunction with its Business Pulse survey, which asked jewelers about their methods of counting foot traffic.
The results of survey ran earlier this week on NationalJeweler.com.
The Latest

They’re a testament to the power of excellent design.

This year’s honorees include one of Florida’s largest independent jewelers and two multi-store independents in the Chicago and New York areas.

The most trusted diamond report, available in print or the GIA App.

The industry’s most influential contemporary designers are showcasing their latest jewelry designs.


Created by Maitri Lab-Grown Diamonds and graded by IGI, it’s slightly bigger than the record-setting lab-grown diamond GIA just examined.

The marketing agency has integrated its first C-suite.

Navigate origin determination with Continuing Education seminars offered by the GIA Alumni Collective™.

The jewelry trade show also will debut educational content centered around social media.

Luxury kicks off today, with the full show in swing on Friday.

One of the three new collections was inspired by the legend of a woman who traded her mansion to Cartier for two strands of natural pearls.

Rob Ballew will be tasked with communicating the jewelry giant’s plans and financial performance to investors.

With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.

It is in House of Showfields, a bazaar-style retail space in the borough’s Williamsburg neighborhood.

From consumer trends to retail technology, these are the JCK Talks sessions that should be on attendees’ radar.

Signature pieces from Cartier and David Webb will appear in the June jewelry auction.

They will be celebrated at the annual dinner dance and gala in the fall.

Gemologists have long used machines in diamond grading but technology has made it possible for them to “learn” how to do it on their own.

Supplier Spotlight Sponsored by IGI

Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.

The company has plans to revamp the Movado brand and offer less expensive watches this year.

Set with a 118-carat unheated Sri Lankan sapphire, it just sold for $3.4 million at Phillips jewelry auction in Hong Kong.

Sponsored by Noam Carver

As cybercrime incidents threaten the industry, jewelers need to know what they’re up against and the best ways to protect their businesses.

The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.

The Yurman Family Crystalline Pass is inside the museum’s brand-new Richard Gilder Center.

Zale has more than 40 years’ experience in the diamond industry, including 17 years as Stuller’s VP of diamonds and gemstones procurement.