Columnists

Coach’s Corner: ‘Tis The Season to Set Goals for 2021

ColumnistsDec 21, 2020

Coach’s Corner: ‘Tis The Season to Set Goals for 2021

Pat Henneberry is all about setting goals for her physical therapy sessions, and she wants to help you do the same for your business.

2020_Pat_Henneberry_copy.jpg
Pat Henneberry is president of consulting and sales training company The Jewelry Coach. Reach her at 512-203-3414, or on Facebook, Twitter or LinkedIn.
We are coming to the end of the year, a year that many people will be happy to see draw to a close. But, before we turn the page on 2020, I have some questions for you.

I was at my physical therapy appointment recently. I’ve been in PT for three years. I’m starting to see results and am anxious to start doing more—longer walks, swimming, spinning … the list is a long one. 

I realized it’s time for me to have some goals. For the longest time I’ve been focused on getting stronger but with no specific end game in mind. 

So, I mentioned to my physical therapist that I wanted to have some goals to work toward. 

He agreed and asked me what I thought they would be. I made a list of them and he immediately put me on the stationary bike for five minutes, which I paid for the next day.

It feels good to have a goal in place. I’ve always been an athlete. My days were always training for the next triathlon or open-water swim. 

With the difficult year everyone has had, I ask you: Have you been able to stop and think about your goals for 2021? 

Here are some simple questions that, I hope, get you thinking.
 
— What are you most looking forward to in the new year?
— Is your business prepared for it?
— What are your business goals for the year 2021? 
 
Setting business goals might seem daunting when there is uncertainty, but trust me, I’ve learned that answers give you hope. As business owners, you must make the decision that you will not be victims in your story. You must be the hero! 
 
Ask yourself: What did you learn this year that you want to carry into 2021? 
 
You need to think ahead and set your business up for a strong year of growth. Answering these simple questions will help get you started. 

Don’t wait for Jan. 1 to make your move. Start now!
 
There are many areas of your business for which you can define goals.

Some of these might be purchasing new equipment, hiring more staff, joining the American Gem Society, dedicating more time to your marketing, looking for something new that will bring customers into your store (get creative—there are new technologies in our industry), increasing traffic to your website or building a blog. 

Your 
business is as unique as you are and only you know what achievements would make a real difference to its success.
 
Below, I share the three important steps in business goal-setting for the new year.

Discover. What do you want to achieve in 2021? Define your business goals. You might want to ask your employees for help with this.

Create a Roadmap.
It’s simple—write down what you want to achieve.

Write it in a number of places. Put it up in the kitchen, next to the cash register, on the back door as you walk out. Dream big.

When I was a competitive swimmer our coach made us write down the time we wanted to beat. I had it on my locker, on the front of my notebook, I even wrote it on my hand (thank God tattoos weren’t popular back then, I’d be walking around with 56.10 on my arm!).

Get to work. Make the commitment to stay on course. Stay on top of these goals all year.

Now, it’s time for me to get back to my PT. I’ll be swimming soon, and then running up and down the show floors in 2021. 

Best of luck!
Pat Henneberryis a strategic consultant, speaker, and trainer.

The Latest

Vera Wang Love lab grown diamond engagement ring
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price Points

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

Briony Raymond holding Briony Raymond Eau De Parfum
CollectionsDec 02, 2025
Briony Raymond Introduces First Fragrance

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

The Finsch diamond mine in South Africa, owned by Petra Diamonds Ltd.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent Status

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Lee Krombholz, Michael Coan, Donna DeLucia, Joanna Joy Seetoo
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education Foundation

In addition, a slate of new officers and trustees were appointed to the board.

Weekly QuizNov 20, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Retail Jewelers Organization logo
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail Member

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Gemologist, geologist, and editor Brendan M. Laurs
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno Award

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Empress Eugénie pearl and diamond tiara
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry Heist

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

Van Cleef & Arpels zipper necklace Christies
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ Collection

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Lustig Jewelers employees in store
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago Jeweler

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

Retrouvaí Classic Diamond Domino Necklace and Kwait Entwine Platinum and Diamond Drop Earrings
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift Guide

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

Movado Connect 2.0 watches
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury Watches

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior Pumpkin Ring
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin Ring

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

Greenwich St. Jewelers Embrace Your True Colors Holiday Campaign
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday Campaign

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Alejandro Cuellar
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the Americas

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

Grandview Klein scholarships
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in Namibia

The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

Margaret “Maggie” Hoisik
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik Dies

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Finestar manufacturing
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in Johannesburg

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

State Property Toadstool Pendant
TrendsNov 25, 2025
Amanda’s Style File: Polka Dots

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Stock image of gavel and books
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen Jewelry

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA executives John Koivula, Kathryn Kimmel, Susan Jacques, Tom Moses, Alice Keller, James E. Shigley
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest Honor

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

20251124_MNQ social media etiquette header.jpg
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media Etiquette

Social media experts spoke about protecting brand reputation through behaving mindfully online.

Breitling house of brands
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal Genève

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

Cynthia Erivo in Muse’s Have a Heart x Cynthia Erivo Collection
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' Sequel

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

J.R. Dunn Jewelers employees
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New President

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper
MajorsNov 21, 2025
Natural Diamond Council Names New CEO

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy