The home improvement store’s website features an “Empowerment Tools” demi-fine jewelry collection.
Threads Styling on Cracking the Millennial, Gen Z Code
The company sells fine jewelry and luxury products solely through messaging apps and is eyeing the North American market.
Shopping in the Time of COVID-19
No retail business is immune to the effects of the global pandemic shutdown, but Threads is able to navigate it better than most.
“It definitely has impacted the business,” Quy noted. “We’re lucky because the client journey hasn’t been impacted.”
Ordinarily, Threads shoots its social media content in its three in-house studios in the London office, but with its teams working from home they’ve had to get creative.
“One of the first things we did was to ask our clients and our community on social media what content they wanted to see when we all suddenly found ourselves at home,” Quy said.
The answer was content that is “more authentic, a little bit more raw.”
“Our stylists and shoppers are already used to making content and sending it to their clients,” U.S. President Virk said, “so we were able to transition our content to follow that format.”
Threads has its eye on new markets, catering to a growing Asian clientele, who are already comfortable with shopping via chat courtesy of Chinese app WeChat that acts as a social feed, messenger and payment app all in one and that boasts more than 1 billion users.
A government official said search crews “found the needle in the haystack” when they located the capsule belonging to Rio Tinto along an 870-mile stretch of road.
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The IJO also welcomed one new vendor member to its 13-member board, Brecken Farnsworth of Parlé Jewelry Designs.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
The tiny capsule, which is believed to have fallen out of a truck, was lost somewhere along an 870-mile stretch of desert road.
The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.
The NRF’s annual survey shows that consumer attitudes about how, or even whether, to celebrate Feb. 14 continue to evolve.
Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.
The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.
The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.
Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.