CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionTechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award
“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
The “Diamond Divas” series merges fine jewelry, comedy, and modern love, following the all-women team that works in the Shahla Karimi Jewelry showroom in New York City.
New York—Jewelry designer Shahla Karimi took a creative risk last year, investing an entire year’s marketing budget into a social media reality series highlighting her namesake brand and the women who work in her New York City showroom.
And now, it’s paying off, as the series, called “Diamond Divas” has been nominated for a Webby Award.
The Webbys, established in 1996, honor excellence in eight major media types—Websites & Mobile Sites; Video & Film; Advertising, Media & PR; Podcasts; Social & Games; Apps, Software & Immersive; Creators; and new this year, AI.
“Diamond Divas” has been nominated in the “Best Social: Fashion & Beauty” category for this year’s awards.
It was also named an honoree for the “Video & Film: Unscripted” category, meaning that, although not officially nominated in the category, the series was recognized as an outstanding entry, according to the Webby Awards.
“Diamond Divas,” which launched last year, was created specifically for social media.
Through 40 one-minute episodes, it spotlights the eight women who work in the brand’s New York City showroom as they navigate real situations, such as a couple that is not on the same page about money and a live proposal.
The show uses comedy instead of drama to uplift women and showcase modern love, the brand said.
And now, it’s paying off, as the series, called “Diamond Divas” has been nominated for a Webby Award.
The Webbys, established in 1996, honor excellence in eight major media types—Websites & Mobile Sites; Video & Film; Advertising, Media & PR; Podcasts; Social & Games; Apps, Software & Immersive; Creators; and new this year, AI.
“Diamond Divas” has been nominated in the “Best Social: Fashion & Beauty” category for this year’s awards.
It was also named an honoree for the “Video & Film: Unscripted” category, meaning that, although not officially nominated in the category, the series was recognized as an outstanding entry, according to the Webby Awards.
“Diamond Divas,” which launched last year, was created specifically for social media.
Through 40 one-minute episodes, it spotlights the eight women who work in the brand’s New York City showroom as they navigate real situations, such as a couple that is not on the same page about money and a live proposal.
The show uses comedy instead of drama to uplift women and showcase modern love, the brand said.
The series is published on Instagram, TikTok, YouTube Shorts, and Substack.
It’s led by showrunner Sophia Strawser; directed by Jesse Korman and James Matthew Daniel; produced by Sophia Strawser, Jesse Korman, and Christina Biaggi; and edited by James Matthew Daniel and Brandon Garcia.
“Nominees like ‘Diamond Divas’ are raising the bar for creativity and innovation on the Internet,” said Nick Borenstein, General Manager of The Webby Awards.
“At the 30th Annual Webby Awards, this recognition feels especially meaningful. It’s no small feat to stand out among nearly 13,000 entries, and this year’s work reflects the energy, originality, and ambition shaping the Internet right now.”
The brand said it invested in the series because it believed it could shape the market and bring exposure to the brand.
“I’m truly so honored to be nominated next to such amazing brands–Rare Beauty, WhoWhatWear, PopSugar, and Tory Burch. As a small brand, I knew we were taking a risk, but when I saw the Webby nomination come through, I knew it was clearly all worth it. I can die happy now,” said Shahla Karimi, founder of Shahla Karimi and creator of “Diamond Divas.”
The series has also resulted in a shopping agreement with Tornante Company, an investment firm focused on acquiring companies in the media and entertainment sector, where they are currently in the process of pitching the series to TV.
The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a global organization of industry experts and technology innovators. The academy nominates and selects the winners. The list of judges can be seen here.
“Diamond Divas” is also eligible to win a Webby People’s Voice Award, with the winner chosen by fans.
Voting is open on the Webby Awards website until April 16.
Winners will be announced on April 21 and honored at the show at Cipriani Wall Street in New York City.
The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year.
Editors' Picks
Sponsored by
More on Technology
The Latest
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
