IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinIndependentsMay 06, 2025
Sissy's Log Cabin Opens New Store
Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
Sissy’s Log Cabin has opened its seventh store, located in Fort Smith, Arkansas.
Fort Smith, Ark.—Sissy’s Log Cabin, an Arkansas-based fine jewelry store chain, has opened a new store in Fort Smith, Arkansas.
It is the jeweler’s first store in Northwest Arkansas and its seventh location in the Mid-South.
The new store offers an immersive retail journey, the jeweler said, including styling, try-ons, custom design, and personalization options.
The 5,200-square-foot store, designed by Florida-based architect Jesse Balaity, features “a luxurious, boutique-style shopping experience,” Sissy’s said, with nods to the company’s log cabin roots.
It also boasts fine jewelry displays showcasing more than 20 different designers.
Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business,” said Bill Jones, CEO of Sissy’s Log Cabin.
“We’re excited to expand within our home state and bring the Sissy's promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”
A ribbon cutting was held Apr. 24 to celebrate the opening. Founder Sissy Jones, who opened her first store in Pine Bluff, Arkansas, in 1970, was in attendance, along with Sissy’s customers, its staff, and representatives from the Fort Smith Regional Chamber of Commerce.
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It is the jeweler’s first store in Northwest Arkansas and its seventh location in the Mid-South.
The new store offers an immersive retail journey, the jeweler said, including styling, try-ons, custom design, and personalization options.
The 5,200-square-foot store, designed by Florida-based architect Jesse Balaity, features “a luxurious, boutique-style shopping experience,” Sissy’s said, with nods to the company’s log cabin roots.
It also boasts fine jewelry displays showcasing more than 20 different designers.
Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business,” said Bill Jones, CEO of Sissy’s Log Cabin.
“We’re excited to expand within our home state and bring the Sissy's promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”
A ribbon cutting at Sissy’s Log Cabin’s new Fort Smith store
A ribbon cutting was held Apr. 24 to celebrate the opening. Founder Sissy Jones, who opened her first store in Pine Bluff, Arkansas, in 1970, was in attendance, along with Sissy’s customers, its staff, and representatives from the Fort Smith Regional Chamber of Commerce.
“Sissy’s Log Cabin has always been more than just a jewelry store. It’s a place where individuals, couples, and families come to mark some of the most meaningful moments in their lives,” said William Jones, president of Sissy’s Log Cabin.
“From engagements and anniversaries to birthdays and holidays, we’re honored to play an important role in our customers’ stories. We look forward to building new relationships in Fort Smith and becoming part of the milestones that matter most to this community.”
The new store is located at 4410 Phoenix Avenue.
The family-owned and -operated company has two locations in Little Rock; a store in Jonesboro; a store in Conway; and one location in Memphis, Tennessee.
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