Sissy's Log Cabin Opens New Store
Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

It is the jeweler’s first store in Northwest Arkansas and its seventh location in the Mid-South.
The new store offers an immersive retail journey, the jeweler said, including styling, try-ons, custom design, and personalization options.
The 5,200-square-foot store, designed by Florida-based architect Jesse Balaity, features “a luxurious, boutique-style shopping experience,” Sissy’s said, with nods to the company’s log cabin roots.
It also boasts fine jewelry displays showcasing more than 20 different designers.
Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business,” said Bill Jones, CEO of Sissy’s Log Cabin.
“We’re excited to expand within our home state and bring the Sissy's promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”
A ribbon cutting was held Apr. 24 to celebrate the opening. Founder Sissy Jones, who opened her first store in Pine Bluff, Arkansas, in 1970, was in attendance, along with Sissy’s customers, its staff, and representatives from the Fort Smith Regional Chamber of Commerce.
“Sissy’s Log Cabin has always been more than just a jewelry store. It’s a place where individuals, couples, and families come to mark some of the most meaningful moments in their lives,” said William Jones, president of Sissy’s Log Cabin.
“From engagements and anniversaries to birthdays and holidays, we’re honored to play an important role in our customers’ stories. We look forward to building new relationships in Fort Smith and becoming part of the milestones that matter most to this community.”
The new store is located at 4410 Phoenix Avenue.
The family-owned and -operated company has two locations in Little Rock; a store in Jonesboro; a store in Conway; and one location in Memphis, Tennessee.
The Latest

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.


Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Mark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

The showroom is located in a historic 1920s building in the Playhouse District.

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.






















