Sissy's Log Cabin Opens New Store
Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

It is the jeweler’s first store in Northwest Arkansas and its seventh location in the Mid-South.
The new store offers an immersive retail journey, the jeweler said, including styling, try-ons, custom design, and personalization options.
The 5,200-square-foot store, designed by Florida-based architect Jesse Balaity, features “a luxurious, boutique-style shopping experience,” Sissy’s said, with nods to the company’s log cabin roots.
It also boasts fine jewelry displays showcasing more than 20 different designers.
Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business,” said Bill Jones, CEO of Sissy’s Log Cabin.
“We’re excited to expand within our home state and bring the Sissy's promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”
A ribbon cutting was held Apr. 24 to celebrate the opening. Founder Sissy Jones, who opened her first store in Pine Bluff, Arkansas, in 1970, was in attendance, along with Sissy’s customers, its staff, and representatives from the Fort Smith Regional Chamber of Commerce.
“Sissy’s Log Cabin has always been more than just a jewelry store. It’s a place where individuals, couples, and families come to mark some of the most meaningful moments in their lives,” said William Jones, president of Sissy’s Log Cabin.
“From engagements and anniversaries to birthdays and holidays, we’re honored to play an important role in our customers’ stories. We look forward to building new relationships in Fort Smith and becoming part of the milestones that matter most to this community.”
The new store is located at 4410 Phoenix Avenue.
The family-owned and -operated company has two locations in Little Rock; a store in Jonesboro; a store in Conway; and one location in Memphis, Tennessee.
The Latest

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.


The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Jamie Cygielman will take on the role on Aug. 24.

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

Sponsored by Stratus Estate Buyers

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

The “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.

Museum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.






















