Independents

Sissy's Log Cabin Opens New Store

IndependentsMay 06, 2025

Sissy's Log Cabin Opens New Store

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

Sissys Log Cabin Fort Smith Arkansas
Sissy’s Log Cabin has opened its seventh store, located in Fort Smith, Arkansas.
Fort Smith, Ark.—Sissy’s Log Cabin, an Arkansas-based fine jewelry store chain, has opened a new store in Fort Smith, Arkansas.

It is the jeweler’s first store in Northwest Arkansas and its seventh location in the Mid-South.

The new store offers an immersive retail journey, the jeweler said, including styling, try-ons, custom design, and personalization options. 

The 5,200-square-foot store, designed by Florida-based architect Jesse Balaity, features “a luxurious, boutique-style shopping experience,” Sissy’s said, with nods to the company’s log cabin roots.

It also boasts fine jewelry displays showcasing more than 20 different designers.

Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.

“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business,” said Bill Jones, CEO of Sissy’s Log Cabin. 

“We’re excited to expand within our home state and bring the Sissy's promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”

Sissy’s Log Cabin ribbon cutting
A ribbon cutting at Sissy’s Log Cabin’s new Fort Smith store


A ribbon cutting was held Apr. 24 to celebrate the opening. Founder Sissy Jones, who opened her first store in Pine Bluff, Arkansas, in 1970, was in attendance, along with Sissy’s customers, its staff, and representatives from the Fort Smith Regional Chamber of Commerce.  

 Related stories will be right here … 

“Sissy’s Log Cabin has always been more than just a jewelry store. It’s a place where individuals, couples, and families come to mark some of the most meaningful moments in their lives,” said William Jones, president of Sissy’s Log Cabin.  

“From engagements and anniversaries to birthdays and holidays, we’re honored to play an important role in our customers’ stories. We look forward to building new relationships in Fort Smith and becoming part of the milestones that matter most to this community.” 

The new store is located at 4410 Phoenix Avenue. 

The family-owned and -operated company has two locations in Little Rock; a store in Jonesboro; a store in Conway; and one location in Memphis, Tennessee.  

The Latest

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Kate Spade Movado watches
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in Watches

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

Weekly QuizAug 27, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Retrouvaí flying pig signet ring
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale Report

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

AGTA 17th edition gemstone information manual
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Hand pushing a shopping cart
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Boucheron Goutte Eternity Question Mark
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ Necklaces

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Harry Winston Rare Jewels of the World
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in Shanghai

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

Jewelry at JIS Miami
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 Registration

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Francesca Villa Empress Joséphine Necklace
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New Capsule

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMO

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

Verdura unicorn brooch
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Lianna Carter, Lauren Edwards, Thomas Koslowski, Erin Perry, Heran Wang
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship Winners

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The Plumb Club 2026-2027 Executive Committee and Board Members
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 Board

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy