Sissy's Log Cabin Opens New Store
Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

It is the jeweler’s first store in Northwest Arkansas and its seventh location in the Mid-South.
The new store offers an immersive retail journey, the jeweler said, including styling, try-ons, custom design, and personalization options.
The 5,200-square-foot store, designed by Florida-based architect Jesse Balaity, features “a luxurious, boutique-style shopping experience,” Sissy’s said, with nods to the company’s log cabin roots.
It also boasts fine jewelry displays showcasing more than 20 different designers.
Amelia Braun, a local jewelry expert with nine years of industry experience, will serve as store manager.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business,” said Bill Jones, CEO of Sissy’s Log Cabin.
“We’re excited to expand within our home state and bring the Sissy's promise of extraordinary service, selection, experience, and quality to new customers. Fort Smith has welcomed us with open arms, and we look forward to building lasting connections, serving this city with the same level of care that has defined our company for over 50 years.”

A ribbon cutting was held Apr. 24 to celebrate the opening. Founder Sissy Jones, who opened her first store in Pine Bluff, Arkansas, in 1970, was in attendance, along with Sissy’s customers, its staff, and representatives from the Fort Smith Regional Chamber of Commerce.
“Sissy’s Log Cabin has always been more than just a jewelry store. It’s a place where individuals, couples, and families come to mark some of the most meaningful moments in their lives,” said William Jones, president of Sissy’s Log Cabin.
“From engagements and anniversaries to birthdays and holidays, we’re honored to play an important role in our customers’ stories. We look forward to building new relationships in Fort Smith and becoming part of the milestones that matter most to this community.”
The new store is located at 4410 Phoenix Avenue.
The family-owned and -operated company has two locations in Little Rock; a store in Jonesboro; a store in Conway; and one location in Memphis, Tennessee.
The Latest

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.


Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.