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IJO Names New Director of Vendor Relations, Merchandise Strategy
Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The Independent Jewelers Organization has named industry veteran Samantha Larson as its new director of vendor relations and merchandise strategy.
Southport, Conn.—The Independent Jewelers Organization (IJO) has appointed Samantha “(Sam)” Larson as its new director of vendor relations and merchandise strategy.
Larson has more than 25 years of experience in the luxury jewelry sector, previously holding leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Over the course of her career, she has “built a reputation as a forward-thinking leader who doesn’t just follow trends but anticipates and shapes them,” said IJO.
Larson’s merchandising strategy blends data-driven insights with an understanding of consumer behavior, said the organization, adding that her focus on ethical sourcing and value-driven partnerships aligns with IJO’s mission to support independent jewelers.
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Larson has more than 25 years of experience in the luxury jewelry sector, previously holding leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Over the course of her career, she has “built a reputation as a forward-thinking leader who doesn’t just follow trends but anticipates and shapes them,” said IJO.
Larson’s merchandising strategy blends data-driven insights with an understanding of consumer behavior, said the organization, adding that her focus on ethical sourcing and value-driven partnerships aligns with IJO’s mission to support independent jewelers.
“We are beyond excited to welcome someone whose fingerprint is already on some of the most dynamic evolutions in fine jewelry,” said Stephen Barnes, president and CEO of IJO.
“Her track record is not only impressive—it’s inspiring. Sam understands the heart of our industry, the needs of independent jewelers, and the importance of partnership at every level of the merchandise journey.”
In her new role, Larson will lead IJO’s vendor strategy, helping the organization to curate assortments that will help its retail members to stand out in the marketplace.
“I am excited to join IJO and contribute to the team’s continued success,” said Larson.
“I look forward to working with such a talented group of individuals to bring fresh ideas, new vendors, and perspectives that will help our independent jewelers grow and succeed.”
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