IJO Names New Director of Vendor Relations, Merchandise Strategy
Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.

Larson has more than 25 years of experience in the luxury jewelry sector, previously holding leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Over the course of her career, she has “built a reputation as a forward-thinking leader who doesn’t just follow trends but anticipates and shapes them,” said IJO.
Larson’s merchandising strategy blends data-driven insights with an understanding of consumer behavior, said the organization, adding that her focus on ethical sourcing and value-driven partnerships aligns with IJO’s mission to support independent jewelers.
“We are beyond excited to welcome someone whose fingerprint is already on some of the most dynamic evolutions in fine jewelry,” said Stephen Barnes, president and CEO of IJO.
“Her track record is not only impressive—it’s inspiring. Sam understands the heart of our industry, the needs of independent jewelers, and the importance of partnership at every level of the merchandise journey.”
In her new role, Larson will lead IJO’s vendor strategy, helping the organization to curate assortments that will help its retail members to stand out in the marketplace.
“I am excited to join IJO and contribute to the team’s continued success,” said Larson.
“I look forward to working with such a talented group of individuals to bring fresh ideas, new vendors, and perspectives that will help our independent jewelers grow and succeed.”
The Latest

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.


Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Two scholarships are available, one for new and non-members and another for NAJA certified members.

Supplier Spotlight Sponsored by GIA

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

Sponsored by the Las Vegas Antique Jewelry and Watch Show

A private American collector purchased the 10-carat fancy vivid blue diamond.

The designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

The event is also accepting poster submissions now through June 16.

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.

The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.

The donation was the result of the brand’s annual Earth Day Ingot event.

Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.