WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime
“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Bulova’s historical documentary, which the brand debuted last fall in celebration of its 150th anniversary, launched exclusively on Amazon Prime Video on Apr. 10.
New York—A documentary chronicling the history of American watchmaker Bulova is now available exclusively on Amazon Prime Video.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The documentary looks back at the life of founder Joseph Bulova, who emigrated from present-day Czech Republic to New York City at the age of 19. He later launched his first storefront in 1875 on Maiden Lane in Lower Manhattan.
The film dives into the brand’s achievements that followed, including the introduction of America's first standardized mass watch production system, which earned Bulova the nickname the "Henry Ford of watchmaking.”
It also touches on several of the brand’s firsts.
Bulova created the first collection of women’s wristwatches in 1917 and, in 1928, debuted the first clock radio, according to the company.
The company also credits itself with the world's first fully electronic watch, the Accutron, which came out in 1960, and with the world's first curved chronograph movement, Curv, which debuted in 2016.
The documentary explores the watchmaker’s advertising history as well. It had the first national radio ad in 1926 and the first TV commercial, which aired in 1941, Bulova said.
Along with the film’s release, Bulova, which turns 150 this year, will continue celebrating its milestone anniversary with ongoing tributes and other special offerings.
"As we celebrate this monumental year for Bulova, we are excited to bring our journey through time to the homes of Amazon Prime Video viewers," said Jeffrey Cohen, president of Citizen Watch America. (The Citizen Watch Co. acquired Bulova in 2008.)
"From launching the first-ever Veterans School of Watchmaking after World War II, to bold marketing campaigns like ‘Equal Pay, Equal Time’ in the 1970s, Bulova has always stood for innovation with purpose. This film is a celebration of how far we've come, and a look at the future we're shaping."
“America Telling Time: 150 Years of Bulova” premiered in New York City on Sept. 19, 2024.
Amazon Prime Video subscribers can stream the film for free now here.
Editors' Picks
Sponsored by
More on Watches
The Latest
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
