WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime
“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Bulova’s historical documentary, which the brand debuted last fall in celebration of its 150th anniversary, launched exclusively on Amazon Prime Video on Apr. 10.
New York—A documentary chronicling the history of American watchmaker Bulova is now available exclusively on Amazon Prime Video.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The documentary looks back at the life of founder Joseph Bulova, who emigrated from present-day Czech Republic to New York City at the age of 19. He later launched his first storefront in 1875 on Maiden Lane in Lower Manhattan.
The film dives into the brand’s achievements that followed, including the introduction of America's first standardized mass watch production system, which earned Bulova the nickname the "Henry Ford of watchmaking.”
It also touches on several of the brand’s firsts.
Bulova created the first collection of women’s wristwatches in 1917 and, in 1928, debuted the first clock radio, according to the company.
The company also credits itself with the world's first fully electronic watch, the Accutron, which came out in 1960, and with the world's first curved chronograph movement, Curv, which debuted in 2016.
The documentary explores the watchmaker’s advertising history as well. It had the first national radio ad in 1926 and the first TV commercial, which aired in 1941, Bulova said.
Along with the film’s release, Bulova, which turns 150 this year, will continue celebrating its milestone anniversary with ongoing tributes and other special offerings.
"As we celebrate this monumental year for Bulova, we are excited to bring our journey through time to the homes of Amazon Prime Video viewers," said Jeffrey Cohen, president of Citizen Watch America. (The Citizen Watch Co. acquired Bulova in 2008.)
"From launching the first-ever Veterans School of Watchmaking after World War II, to bold marketing campaigns like ‘Equal Pay, Equal Time’ in the 1970s, Bulova has always stood for innovation with purpose. This film is a celebration of how far we've come, and a look at the future we're shaping."
“America Telling Time: 150 Years of Bulova” premiered in New York City on Sept. 19, 2024.
Amazon Prime Video subscribers can stream the film for free now here.
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is LiberatingBold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside USThe New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters These long, fluid drop earrings are sure to catch the eye.
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted ListAlberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYCInitiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at VenetiaThe diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
