WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime
“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Bulova’s historical documentary, which the brand debuted last fall in celebration of its 150th anniversary, launched exclusively on Amazon Prime Video on Apr. 10.
New York—A documentary chronicling the history of American watchmaker Bulova is now available exclusively on Amazon Prime Video.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The documentary looks back at the life of founder Joseph Bulova, who emigrated from present-day Czech Republic to New York City at the age of 19. He later launched his first storefront in 1875 on Maiden Lane in Lower Manhattan.
The film dives into the brand’s achievements that followed, including the introduction of America's first standardized mass watch production system, which earned Bulova the nickname the "Henry Ford of watchmaking.”
It also touches on several of the brand’s firsts.
Bulova created the first collection of women’s wristwatches in 1917 and, in 1928, debuted the first clock radio, according to the company.
The company also credits itself with the world's first fully electronic watch, the Accutron, which came out in 1960, and with the world's first curved chronograph movement, Curv, which debuted in 2016.
The documentary explores the watchmaker’s advertising history as well. It had the first national radio ad in 1926 and the first TV commercial, which aired in 1941, Bulova said.
Along with the film’s release, Bulova, which turns 150 this year, will continue celebrating its milestone anniversary with ongoing tributes and other special offerings.
"As we celebrate this monumental year for Bulova, we are excited to bring our journey through time to the homes of Amazon Prime Video viewers," said Jeffrey Cohen, president of Citizen Watch America. (The Citizen Watch Co. acquired Bulova in 2008.)
"From launching the first-ever Veterans School of Watchmaking after World War II, to bold marketing campaigns like ‘Equal Pay, Equal Time’ in the 1970s, Bulova has always stood for innovation with purpose. This film is a celebration of how far we've come, and a look at the future we're shaping."
“America Telling Time: 150 Years of Bulova” premiered in New York City on Sept. 19, 2024.
Amazon Prime Video subscribers can stream the film for free now here.
More on Watches
The Latest
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
