WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorWatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime
“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Bulova’s historical documentary, which the brand debuted last fall in celebration of its 150th anniversary, launched exclusively on Amazon Prime Video on Apr. 10.
New York—A documentary chronicling the history of American watchmaker Bulova is now available exclusively on Amazon Prime Video.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The hour-long film, “America Telling Time: 150 Years of Bulova,” explores the brand’s storied history, from the aviation instruments it produced during World War II to the timepieces involved in the Apollo moon landings.
It features interviews, including commentary from music legends Nile Rodgers and Marc Anthony, as well as archival footage and stories the brand said have never been told before.
The documentary looks back at the life of founder Joseph Bulova, who emigrated from present-day Czech Republic to New York City at the age of 19. He later launched his first storefront in 1875 on Maiden Lane in Lower Manhattan.
The film dives into the brand’s achievements that followed, including the introduction of America's first standardized mass watch production system, which earned Bulova the nickname the "Henry Ford of watchmaking.”
It also touches on several of the brand’s firsts.
Bulova created the first collection of women’s wristwatches in 1917 and, in 1928, debuted the first clock radio, according to the company.
The company also credits itself with the world's first fully electronic watch, the Accutron, which came out in 1960, and with the world's first curved chronograph movement, Curv, which debuted in 2016.
The documentary explores the watchmaker’s advertising history as well. It had the first national radio ad in 1926 and the first TV commercial, which aired in 1941, Bulova said.
Along with the film’s release, Bulova, which turns 150 this year, will continue celebrating its milestone anniversary with ongoing tributes and other special offerings.
"As we celebrate this monumental year for Bulova, we are excited to bring our journey through time to the homes of Amazon Prime Video viewers," said Jeffrey Cohen, president of Citizen Watch America. (The Citizen Watch Co. acquired Bulova in 2008.)
"From launching the first-ever Veterans School of Watchmaking after World War II, to bold marketing campaigns like ‘Equal Pay, Equal Time’ in the 1970s, Bulova has always stood for innovation with purpose. This film is a celebration of how far we've come, and a look at the future we're shaping."
“America Telling Time: 150 Years of Bulova” premiered in New York City on Sept. 19, 2024.
Amazon Prime Video subscribers can stream the film for free now here.
More on Watches
The Latest
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
Weekly QuizJun 04, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
